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Story reel „Kürbiszeit“ 9:16
Story reel „Tagis Geschäftsidee“ 9:16
Story reel „Schlafmütze“, opener 9:16

Case studyOwn brandAuto leasing

Preiswert Leasen

A brand presence with its own character, from which daily deal reels are created from the offers feed, plus a series of drawn stories.

Brand
preiswert-leasen.de
Service
Brand presence, data series, story reels
Designed for
Instagram, TikTok, Facebook, YouTube
Formats
9:16 · 1:1 · 16:9

Task

Our own brand Preiswert Leasen has new offers every day, but nobody has time for a video every day. So we built a series that is filled from the offer feed, and it still looks designed.

The starting point was not a shooting schedule but a data source: the list of current leasing offers. From it, production selects the offer of the day and places it in a fixed dramaturgy: appearance, price, facts, stamp, end card.

So that it would not look like a template, the brand look came first: colours, typeface, the brand figure Tagi and our own music, to which every movement is cut.

Part 1 · Brand look

The look first

From the profile picture to the channel banner: a set of profile graphics, rendered from one source, without photos.

YouTube channel banner in the same set, text and figure within the central safe area.
YouTube channel banner 2560 × 1440
Profile picture: Tagi's face, a blue price tag with eyes, on brand blue.
Profile picture, chosen direction 1:1
Profile picture direction A: logo tile on a pastel stage.
Direction A Tile
Profile picture direction C: Tagi waves from a ring.
Direction C Ring
Facebook title image: lettering „Preiswert Leasen – Leasing-Deals, die sich wirklich lohnen“, Tagi waves from a drawn car in front of sunbeams.
Facebook title image 1640 × 624

Part 2 · Series format

Stories with Tagi

Alongside the deal reels runs a second format: short, drawn stories featuring the brand character Tagi, which end in an offer. Pumpkin season in autumn, a business idea for commercial clients: every episode has its own occasion.

Drawn autumn scene: brand character Tagi, a blue price tag with a face, stands in front of a huge pumpkin, on which a green figure shouts „Den da!“.
Episode "Pumpkin Season" Introduction
Tagi pushes the pumpkin aside, revealing a drawn red car beneath it, with the lettering „Knarz!“.
Episode „Kürbiszeit“ Twist
Speech bubble „Moment – ich kenn da ein SUV!“, Tagi with a light bulb next to the drawn car.
Episode „Kürbiszeit“ Handover to the offer
Connector Ausschnitt 1:1

Part 3 · Data series

From feed to reel

Five steps, the same every day. The last one decides whether something goes online.

  1. Offer feedThe current leasing offers as the data source.
  2. Offer of the daySelection by fixed rules, not chance.
  3. Reel in the lookFixed dramaturgy, cut to our own music.
  4. Post textWith the legally required mandatory information on the offer.
  5. ApprovalOnly then is it published.
End card of a deal reel: logo with Tagi, lettering „Preiswert Leasen“, note „The app is coming soon“, address and „Link in bio“.
End card of a deal reel Ausschnitt 1:1

The deal reels themselves show vehicle photos from the manufacturers. These do not belong to us, so here is their frame: the end card.

Scope

What we delivered

  • Brand presence for social media: colors, typography, brand mascot
  • Profile graphics: profile picture in three directions, Facebook cover image, YouTube banner
  • Data series „Deal of the Day“: from the offer feed
  • Series format „Stories with Tagi“
  • Original music that every reel is cut to
  • Post texts with mandatory information
Review sheet: the three profile picture directions in three sizes on light and dark app backgrounds.
Review sheet three directions, three sizes, light and dark

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