Social RocketSocial media & marketing
News, trends and background on platforms, creators, AI and digital marketing.
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152 Mio. Views, 9 Mio. Dollar Umsatz: Bob’s macht Creator-Videos zum Möbelshop
Bob’s Discount Furniture lässt sechs Creator-Paare seine Social-Serie produzieren. Staffel eins brachte laut Unternehmen 152 Mio. Views and knapp 9 Mio. Dollar zurechenbaren Umsatz.
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Sprite turns the NBA can into a fan funnel: Jokić, QR codes and local creators
Sprite launches a global NBA campaign with Nikola Jokić and Anthony Edwards. QR codes on cans, social creators and local basketball events link sponsorship with measurable fan activations.
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AI landing pages for social ads: how to test offers instead of just designs
With Codex, GitHub and Vercel, campaign landing pages can be tested faster. What matters are conversion signals, QA and consent rather than mere design variations.
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Zeta connects AI search with advertising data: Senso, Digital Audience and AthenaOS
Zeta Global agrees two acquisitions and unveils AthenaOS. GEO, audience data and ad activation are coming together – including in Europe.
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Advertising in scholarship search: Sallie builds a media network for students
Sallie's Backpack Media is now selling ads directly within its scholarship search environment. Using first-party data and CTV, the platform aims to market the entire student phase.
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Local AI search: Semrush shows why brands must measure mentions and sources separately
Semrush compares AI answers in the UK and US. News sites dominate British ChatGPT citations; Flo and Motorway show how companies run GEO operationally.
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"Every University": Poster campaign turns university advertising into a protest
Take Back the Night launches an OOH campaign with Mischief in 14 cities against sexual violence at US universities. On 1 November, a nationwide campus action follows.
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Bravo Fan Fest 2026: How Wendy’s and Co. Turn Fans from Experience into Purchase
NBCUniversal turns the Bravo Fan Fest into a social commerce stage: seven partners, QR codes, trial memberships and Peacock streaming.
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GEO becomes its own martech market: Profound and Berlin's Peec AI grow
Profound reaches a 1,8 billion dollar valuation, Berlin's Peec AI reports 10 million dollars in ARR and launches a GEO agent. This is how AI search is changing marketing and content.
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Square brings AI to the restaurant checkout: order terminals become salespeople
Square's new voice kiosk recommends products based on sales data and links ordering, loyalty and payment. Starbucks is already considering personalized drive-through menus.
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Zocdoc opens doctor appointments to AI agents – sponsored listings stay visible
Zocdoc lets AI agents book doctor appointments and sets rules for sponsored results. What this means for marketing, visibility and AI bookings.
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OpenAI relies on live events for B2B marketing – including in Berlin
OpenAI is courting business customers with Builder Lounges and DevDay events in Berlin. Why live demos, social media and creators together shape the B2B strategy.
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