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Pinterest reaches 661 million users – yet Europe's ad business stagnates
Pinterest reports a user record of 661 million for Q3 2026. In Europe, reach grows by 7%, while ad revenue stagnates and revenue per user falls.
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Pinterest opens programmatic ads via Magnite – Germany not included yet
Pinterest makes selected video and display ads bookable via Magnite, Amazon Ads, DV360 and Yahoo DSP. The new access starts outside Europe; test figures are not proof of revenue.
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Pinterest and Barbie: AI room design becomes a brand activation
Pinterest is integrating Barbie DreamHouse into its AI feature Restyle. Five design styles, shopping elements and a clearly limited US/Canada beta test show a new brand format.
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Pinterest Black Friday 2026: Checklist for Shopping Ads
Pinterest's guide for BFCM 2026: how retailers should check product feed, creatives and attribution.
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Pinterest: Gen Z Searches for Offline Ideas – What Brands Can Learn From It
Pinterest reports strong search growth for offline hobbies and less scrolling. What the new Gen Z report really shows for Pinterest campaigns – and what it doesn't.
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Pinterest publishes its first beauty trend report
Pinterest publishes its first beauty trend report, linking trend data with new Beauty Guides.
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Pinterest Visual Search Ads: Performance+ Gets an Optimization Score
Pinterest combines Visual Search Ads with a new Campaign Optimization Score. The Ads Manager signal evaluates setup, creative mix and data foundation – as a diagnostic aid, not a performance guarantee.
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Pinterest Shopping Ads 2026: Four steps to better campaigns
Pinterest bundles its shopping ads recommendations into four steps: set up catalogue and tracking, automate campaigns, measure and scale. For merchants, Performance+ is becoming especially important.
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Pinterest Men’s Trends 2026: Gen Z shapes search, hobbies and grooming
Pinterest’s new Men’s Trend Report shows that Gen Z men are driving search activity on the platform. Offline hobbies, hosting, grooming and workwear are growing particularly strongly – with clear signals for brands.
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Pinterest: Teen usage becomes more intentional and less endless
Pinterest publishes new data on teen usage: more search, more saves, less endless scrolling – and an expansion of its school-time reminders to over 30 countries.