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Pinterest Black Friday 2026: Checklist for Shopping Ads

Pinterest's guide for BFCM 2026: how retailers should check product feed, creatives and attribution.

From Social Rocket editorial team

This text was created with AI assistance and reviewed editorially before publication. All sources are linked below.

Pinterest Black Friday and Cyber Monday campaign visual
Pinterest

On 19 October 2026, Pinterest published new tips for Black Friday. The holiday checklist advises retailers to check tracking, product data and mobile shop pages before launching their campaigns.

Different purchase stages

Inspirational video and carousel ads suit the research phase. At the point of purchase, price and product availability should take centre stage. You'll find more basics in our Pinterest shopping guide.

Be careful with comparisons

For the Australian Cyber Week, Pinterest reports 2025 30 percent more outbound clicks and 28 percent more checkouts than 2024. These figures are not a forecast for Germany. A reliable budget decision requires tests and shop tracking. See also Pinterest Performance+.