Social RocketAnalytics and tracking
Reach measurement, attribution, analytics and tracking.
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Viant makes CTV attention bookable – IAB Europe sets measurement rules
Viant lets advertisers book and measure TV attention in a targeted way. IAB Europe calls for comparable CTV metrics. What changes for media planning and reporting.
Blog
AI landing pages for social ads: how to test offers instead of just designs
With Codex, GitHub and Vercel, campaign landing pages can be tested faster. What matters are conversion signals, QA and consent rather than mere design variations.
Blog
Zeta connects AI search with advertising data: Senso, Digital Audience and AthenaOS
Zeta Global agrees two acquisitions and unveils AthenaOS. GEO, audience data and ad activation are coming together – including in Europe.
Blog
Advertising in scholarship search: Sallie builds a media network for students
Sallie's Backpack Media is now selling ads directly within its scholarship search environment. Using first-party data and CTV, the platform aims to market the entire student phase.
Blog
Local AI search: Semrush shows why brands must measure mentions and sources separately
Semrush compares AI answers in the UK and US. News sites dominate British ChatGPT citations; Flo and Motorway show how companies run GEO operationally.
Blog
YouTube counts over 150 million Music and Premium subscriptions – TV advertising grows
YouTube reports more than 150 million Music and Premium subscriptions including trials. More than a third of the 11,2 billion dollars in Q3 advertising comes from TVs.
Blog
Pinterest reaches 661 million users – yet Europe's ad business stagnates
Pinterest reports a user record of 661 million for Q3 2026. In Europe, reach grows by 7%, while ad revenue stagnates and revenue per user falls.
Blog
Amazon Ads: 19,6 billion dollars – Jassy sees no threat from AI shopping agents
Amazon Ads is posting revenue of3 19,6 billion dollars in Q 400 million Alexa shopping users. Jassy sees little competition from external shopping agents so far and reports
Blog
Sydney Sweeney: How American Eagle and Novig Turn Controversy into Reach
Sydney Sweeney is drawing enormous advertising attention. YouGov measures rising purchase consideration for American Eagle, while Novig recorded more than nine times as many social mentions.
Blog
Warner Bros. connects Alexa, Twitch and cinema: the logic behind "Open to Fun"
For "The Cat in the Hat", Warner Bros. combines Prime Video, Twitch, Alexa and a mini-game with ticket links. What German brands can learn about cross-channel measurement.
Blog
Walmart data in CTV: Vibe opens purchase audiences to smaller advertisers
Walmart Connect is unlocking shopping data in Vibe, its self-service CTV platform. Adweek reports more than 3.300 segments – but attribution is not the same as additional revenue.
Blog
Meta Andromeda evaluates one billion ads per second – what advertisers get from it
Meta reports 100 times more throughput for Andromeda and 2,4 % additional Facebook conversions since 2025. What the figures actually measure – and why rising ad prices put the benefit into perspective.