Instagram at the panels: the inventory at a glance

Instagram is the most granular slice of this comparison. Across all indexed panels there are 21,112 orderable entries in 19 performance tiers from 24 catalogues — not because Instagram is especially well served, but because every metric the application publicly displays is sold individually here.

What sets this inventory apart from every other network is placement. A view on a Reel, a view on a Story and a view on a feed video are three goods with three price levels, and the panels list them as separate rows. Anyone who orders the wrong one pays for a counter nobody looks at. That is why every placement that explains its own price has its own page here instead of a footnote.

A second difference concerns depth: for likes and followers, the offers sit so close together that the base price alone rarely decides. What tips the balance is the minimum order, the increment, and whether a promised refill exists in the ordering path or only in the title.

One figure still belongs to the picture, because it comes from the fields rather than the titles: the number of offers on this network where the panel reports a refill through its own interface is 3,432. This refers to the self-triggerable variant — what an offer name promises about a refill window is a claim, not a field. For followers and likes, this difference is the most important property after price; for views, a refill rarely matters anyway, because a counter stays where it is.

Promised refill: the windows in the inventory

Alongside the field stands the promise itself, and it is the reason the question is asked at all on Instagram: when the platform clears accounts, they take followers and likes with them. What an offer sets against this is written in its name — a deadline in days, a permanent guarantee, an explicit refusal, or nothing. We have measured none of it; we have counted what the sellers commit themselves to.

Across this network's inventory, the number of entries with a deadline in days is 5,897, the number of guarantees without an expiry date is 964, the number of explicit refusals is 3,851 — and the number of entries that say nothing about refill is 10,421. Together these four groups cover this network's inventory completely; their sum is 21,133. The silent group belongs in every statement about the other three, because without it a catalogue that promises nothing reads like one that promises little.

The number of entries promising at least 30 days is 6,747, and the number promising at least one year is 2,008. Both tiers include the permanent guarantees, because a guarantee without expiry outlasts any deadline — a tier that left them out would rate the strongest guarantees in the catalogue smaller than they are. The tiers therefore cannot be added up: the longer one is wholly contained in the shorter.

The median of the windows with a stated number of days is 30 Tage. Permanent guarantees are left out of this calculation, because a guarantee without expiry cannot be translated into days without inventing a figure.

The price level can be captured in two figures: the lowest priced base price in this network is 0.0005 € per thousand units, and the middle of the range sits at 2.62 €. The lower value is currently held by Marketerum — a property of a single catalogue, not a market condition, and at the next pull it may belong to another house. Both are purchase prices at wholesale level, not what a German-language sales page charges for them.

Choosing the page is choosing the good, and it happens before any price comparison. For the profile itself there are Followers; for a single post there are Likes, Comments, Saves and Shares, of which the last two count as forwards and show no visible figures under the post.

For views, placement decides: Views for feed videos, Reel Views for Reels, Story views for Stories and Impressions for the reporting metric, which is not the same as a playback. Live viewers are the good with a fixed time — they have to be present during the broadcast, otherwise they were never there.

One page stands apart: Members. Instagram has no membership in the sense of a group; the catalogues mean the subscribers of a broadcast channel by it. The page exists because the inventory supports it, and it states from the outset what is being ordered.

Anyone who first wants to know which houses stand behind these rows will find that in the panel comparison; the question of whether the purchase makes sense is answered soberly at buy followers.

The catalogue does not stand still between two pulls. Since 31/10/2026, 308 entries in this scope have a different base price than before, 4 of them upward and 304 downward; 0 rows have been added and 0 have disappeared from the catalogues. The date given is the oldest of these earlier pulls, so the line makes no claim to freshness that its slowest component does not have.

Comparison is only made across panels that have a second pull at all; their number is 24 and is not the number of indexed panels, because a newly added house has no history yet. As long as this second pull is missing, nothing appears here — a zero would mean "nothing has moved", and that is a measurement, not a gap.

Two details appear in no interface and are therefore maintained by hand from the operators' sites: whether a panel issues a proper invoice and which payment methods it accepts. The number of houses with an invoice in this scope is 2. Since 30/08/2026, none of these details has gone unchecked here — the oldest check is shown, not the newest, because a date based on the last check would conceal the houses no one has looked at for longer. The number of houses without any check at all is currently 0.

Many of these rows are very similar to one another, and there is a reason: panels buy from the same upstream suppliers. Where entries from different houses within one tier exceed our similarity threshold, we present them as a group and mark the more expensive rows with a note that they probably sell the same source — not all of them, because where the price gap could only be a counting error, the note is left out. The number of groups touching this slice is 3,171, the number of marked rows is 6,514.

"Probably" is the decisive word here. No panel writes into its interface whom it buys from; we see two rows that match each other right down to the quantity limits, and that is a hint, not proof. The groups also do not partition the inventory — what is counted is whatever touches this slice, and the same group can appear again in another slice. How this is measured is set out in the panel comparison.