Social RocketAdvertising
Paid social, ads, targeting, campaigns and ad formats.
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Blog
152 Mio. Views, 9 Mio. Dollar Umsatz: Bob’s macht Creator-Videos zum Möbelshop
Bob’s Discount Furniture lässt sechs Creator-Paare seine Social-Serie produzieren. Staffel eins brachte laut Unternehmen 152 Mio. Views and knapp 9 Mio. Dollar zurechenbaren Umsatz.
Blog
Sprite turns the NBA can into a fan funnel: Jokić, QR codes and local creators
Sprite launches a global NBA campaign with Nikola Jokić and Anthony Edwards. QR codes on cans, social creators and local basketball events link sponsorship with measurable fan activations.
Blog
AI landing pages for social ads: how to test offers instead of just designs
With Codex, GitHub and Vercel, campaign landing pages can be tested faster. What matters are conversion signals, QA and consent rather than mere design variations.
Blog
Zeta connects AI search with advertising data: Senso, Digital Audience and AthenaOS
Zeta Global agrees two acquisitions and unveils AthenaOS. GEO, audience data and ad activation are coming together – including in Europe.
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Advertising in scholarship search: Sallie builds a media network for students
Sallie's Backpack Media is now selling ads directly within its scholarship search environment. Using first-party data and CTV, the platform aims to market the entire student phase.
Blog
"Every University": Poster campaign turns university advertising into a protest
Take Back the Night launches an OOH campaign with Mischief in 14 cities against sexual violence at US universities. On 1 November, a nationwide campus action follows.
Blog
Bravo Fan Fest 2026: How Wendy’s and Co. Turn Fans from Experience into Purchase
NBCUniversal turns the Bravo Fan Fest into a social commerce stage: seven partners, QR codes, trial memberships and Peacock streaming.
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Zocdoc opens doctor appointments to AI agents – sponsored listings stay visible
Zocdoc lets AI agents book doctor appointments and sets rules for sponsored results. What this means for marketing, visibility and AI bookings.
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New York Marathon 2026: How Run Clubs Become Marketing Communities
For the 50 anniversary of the New York course, Celsius, New Balance and Maybelline are relying on pop-ups, creators and running communities. What German brands can learn from it.
Blog
SharkNinja and McLaren: Five Years of Formula 1 as a Social Media Strategy
SharkNinja and McLaren agree on five years of sponsorship. Driver content, fan events, the F1 Academy and joint product development show how sports marketing works.
Blog
LinkedIn: Creator ads grow by 63 percent – time spent rises significantly
LinkedIn reports 15% more time spent with content, 25% more video ads and 63% more creator ads. Why personal voices are becoming more important in B2B marketing.
Blog
YouTube counts over 150 million Music and Premium subscriptions – TV advertising grows
YouTube reports more than 150 million Music and Premium subscriptions including trials. More than a third of the 11,2 billion dollars in Q3 advertising comes from TVs.