Social RocketSocial Commerce
Shopping, shops, product catalogues and purchases on social platforms.
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Blog
152 Mio. Views, 9 Mio. Dollar Umsatz: Bob’s macht Creator-Videos zum Möbelshop
Bob’s Discount Furniture lässt sechs Creator-Paare seine Social-Serie produzieren. Staffel eins brachte laut Unternehmen 152 Mio. Views and knapp 9 Mio. Dollar zurechenbaren Umsatz.
Blog
Advertising in scholarship search: Sallie builds a media network for students
Sallie's Backpack Media is now selling ads directly within its scholarship search environment. Using first-party data and CTV, the platform aims to market the entire student phase.
Blog
Bravo Fan Fest 2026: How Wendy’s and Co. Turn Fans from Experience into Purchase
NBCUniversal turns the Bravo Fan Fest into a social commerce stage: seven partners, QR codes, trial memberships and Peacock streaming.
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Pinterest reaches 661 million users – yet Europe's ad business stagnates
Pinterest reports a user record of 661 million for Q3 2026. In Europe, reach grows by 7%, while ad revenue stagnates and revenue per user falls.
Blog
K-Beauty Becomes a Social Commerce Business: Rossmann Bets on Creators and TikTok
South Korea's cosmetics exports are booming. Rossmann combines K-Beauty with eight creators and TikTok Shop, and according to a TikTok case study, MiiN increased its ROAS by 25,71 percent.
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Walmart stores Marketplace products in stores: why delivery time becomes an advertising factor
Walmart is testing the storage of third-party goods directly in US stores. This links the marketplace, local express delivery and retail media advertising.
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Amazon Ads: 19,6 billion dollars – Jassy sees no threat from AI shopping agents
Amazon Ads is posting revenue of3 19,6 billion dollars in Q 400 million Alexa shopping users. Jassy sees little competition from external shopping agents so far and reports
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Disney turns TikTok Shop into a Christmas hub for over 20 brands
From 4. to 10. November, Disney bundles US gift offers from over 20 partners on TikTok Shop. Exclusive product launches and creator lives show how social commerce is becoming a sales channel.
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DoorDash to acquire Instacart for 17 billion dollars: retail media in focus
DoorDash plans to acquire Instacart for about 17 billion dollars. The deal combines delivery logistics, AI shopping and retail media; until closing, 2027/28 many questions remain open.
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FTC examines personalized pricing at nine companies – what German marketers need to know
The FTC is requesting data on personalized prices and compensation from nine companies. What the investigation means for AI pricing, social commerce and EU transparency rules.
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Meta Muse launches in Singapore: shopping with Shopee and Grab after 10 million agents
Meta is opening Muse in Singapore to Shopee, Grab and other partners. The ten million users in the USA/Canada do not prove any orders – and Germany is still waiting.
Blog
TikTok Must Eat: From Restaurant Video to Reservation – Germany Not Yet Included
TikTok is launching Must Eat for restaurants in New York, Los Angeles and the San Francisco Bay Area. More than 40 million food posts feed into it; OpenTable makes selected venues directly bookable.