Social Rocket
Pinterest has published a new Men’s Trend Report 2026 – and for marketers it is more than a list of quirky search trends. According to Pinterest, searches by Gen Z men have increased by 17 percent year over year. This group now accounts for more than 62 percent of monthly searches by male users on the platform.
For the second quarter 2026, Pinterest itself reported a total of 640 million monthly active users worldwide. The new report suggests that younger men in particular are shifting the platform’s topic range: away from a few classic men’s categories and towards offline hobbies, community activities, grooming, interiors and fashion.
Offline hobbies and in-person meetups are gaining ground
Search terms around activities away from the screen are rising especially strongly. Pinterest names, among others, “running club” with +749 percent, “Hyrox” with +193 percent and “easy woodworking projects” with +316 percent. Retreats, padel, bouldering and hands-on workshops are also among the growing themes.
At the same time, the home is increasingly planned as a social space. Searches for “vinyl listening room” are up 407 percent, “record player setup” up 223 percent and “game night aesthetic” up 103 percent. For brands in sport, travel, home, food or beverages, this creates concrete content occasions that don’t have to rely on abstract lifestyle messaging, but can work through activities and usage situations.
Grooming is becoming much bigger on Pinterest
A second focus is self-care. Pinterest reports, for example, +280 percent for “men skincare products”, +156 percent for “red light mask” and +167 percent for “perfume discovery set”. Hair and beard styles are also growing strongly in some cases.
This is especially relevant for beauty and FMCG brands. Pinterest is less a feed for spontaneous entertainment here than a visual search and planning platform. If you market products to male audiences, you can therefore treat search behaviour as a stronger intent signal and test topic clusters early. How platform choice and content logic work together for consumer goods is also shown in our FMCG social media playbook 2026.
What marketers should take away from the data
The report does not offer a general forecast for the entire men’s market. The percentage figures are based on Pinterest search trends and therefore show changes within the platform. That is precisely their value, however: they show which interests are becoming more visible among a growing Pinterest audience.
Three points are especially relevant for campaign planning: First, the male Pinterest audience is now well worth targeting for categories beyond classic “male lifestyle” topics. Second, concrete activities such as padel, running clubs, game nights or woodworking provide better creative entry points than broad demographic segments. Third, brands should combine search trend data with their own analytics rather than treating individual percentage values as market forecasts. Our guide to data-driven social media audience analysis shows how such platform data can be interpreted sensibly.
That Pinterest is increasingly positioning use as deliberate searching, saving and planning was also recently shown by the platform itself among younger audiences. Our article on the changing teen usage of Pinterest fits in with this.
Sources: Pinterest Men’s Trend Report 2026, Social Media Today, Pinterest Q2 2026 / SEC