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Blog
152 Mio. Views, 9 Mio. Dollar Umsatz: Bob’s macht Creator-Videos zum Möbelshop
Bob’s Discount Furniture lässt sechs Creator-Paare seine Social-Serie produzieren. Staffel eins brachte laut Unternehmen 152 Mio. Views and knapp 9 Mio. Dollar zurechenbaren Umsatz.
Blog
Sprite turns the NBA can into a fan funnel: Jokić, QR codes and local creators
Sprite launches a global NBA campaign with Nikola Jokić and Anthony Edwards. QR codes on cans, social creators and local basketball events link sponsorship with measurable fan activations.
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Local AI search: Semrush shows why brands must measure mentions and sources separately
Semrush compares AI answers in the UK and US. News sites dominate British ChatGPT citations; Flo and Motorway show how companies run GEO operationally.
Blog
"Every University": Poster campaign turns university advertising into a protest
Take Back the Night launches an OOH campaign with Mischief in 14 cities against sexual violence at US universities. On 1 November, a nationwide campus action follows.
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New York Marathon 2026: How Run Clubs Become Marketing Communities
For the 50 anniversary of the New York course, Celsius, New Balance and Maybelline are relying on pop-ups, creators and running communities. What German brands can learn from it.
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SharkNinja and McLaren: Five Years of Formula 1 as a Social Media Strategy
SharkNinja and McLaren agree on five years of sponsorship. Driver content, fan events, the F1 Academy and joint product development show how sports marketing works.
Blog
YouTube: 30 days to avoid channel deletion – new spam test
YouTube is testing a 30-day clean-up phase before channel deletion for spam. Affected creators can correct content, delete it or file an appeal.
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LinkedIn: Creator ads grow by 63 percent – time spent rises significantly
LinkedIn reports 15% more time spent with content, 25% more video ads and 63% more creator ads. Why personal voices are becoming more important in B2B marketing.
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Publishers lose reach and gain subscriptions: Die Zeit shows the new way
11 percent pay for online news in Germany. Still, digital subscriptions are growing. Die Zeit has gained 35.000 podcast subscriptions – 80 percent of them from new customers.
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Condé Nast: Dispute over 35 million dollars in ad revenue shows the publisher's transformation
Adweek expects Condé Nast to fall more than 35 million dollars short in the US holiday season; the publisher disputes this. At the same time, events, social video and subscriptions are growing in importance.
Blog
People Inc. cuts 195 jobs: print falls 16%, digital grows
195 jobs are being eliminated at People Inc. The publishing group is growing digitally but has lost 16% of print revenue and 22% of core sessions. What social video and new revenue models need to deliver.
Blog
The Times to test paid bundles: a new opportunity for social traffic?
The Times plans flexible paid bundles without a permanent subscription. News Corp figures and Reuters data show what German publishers should test for social traffic.