Social Rocket
Pinterest published its first beauty trend report on 6 October 2026. Alongside concrete search trends, the platform is introducing Beauty Guides that more closely connect inspiration, how-to content and product discovery.
Pinterest links trends with new Beauty Guides
The report bundles growing search queries around hair colours, make-up, nails and fragrances. Pinterest also states that 85 percent of weekly users discovered new beauty trends or ideas on the platform before encountering them elsewhere. 64 percent described Pinterest as particularly suitable for finding current trends. These figures come from Pinterest's own user survey and are not representative of the general population.
Primary source: https://newsroom.pinterest.com/de/news/beauty-trend-report-2026/
For supported hair and nail Pins, users can open "Get the Guide" in the detail view. Pinterest describes step-by-step instructions, questions to ask at the salon, similar inspiration and matching products there. At launch, the feature is available to iOS users in the US; further markets are set to follow.
What brands can take from this
For beauty and FMCG brands, the report suggests building search and creative planning more granularly. Specific shades, finishes or techniques are closer to real search language than broad seasonal terms.
Srocket has already looked at how Gen Z men are shaping search and grooming trends on Pinterest and how Pinterest works within the social media mix for FMCG brands.
For German marketers, it remains important not to transfer the US data one-to-one. The Beauty Guides initially launch in the US. More interesting is analysing your own search data for similarly specific patterns and aligning product data and creatives accordingly.