Platform updates
New platform features, changes and product announcements.
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Square brings AI to the restaurant checkout: order terminals become salespeople
Square's new voice kiosk recommends products based on sales data and links ordering, loyalty and payment. Starbucks is already considering personalized drive-through menus.

Blog
Zocdoc opens doctor appointments to AI agents – sponsored listings stay visible
Zocdoc lets AI agents book doctor appointments and sets rules for sponsored results. What this means for marketing, visibility and AI bookings.

Blog
YouTube: 30 days to avoid channel deletion – new spam test
YouTube is testing a 30-day clean-up phase before channel deletion for spam. Affected creators can correct content, delete it or file an appeal.

Blog
Threads Friends: Meta tests private posts for up to 50 contacts
Threads is testing friend lists with up to 50 contacts in Ireland, Italy and Japan. Here is how Meta is changing personal conversations, feeds and community building.

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Walmart stores Marketplace products in stores: why delivery time becomes an advertising factor
Walmart is testing the storage of third-party goods directly in US stores. This links the marketplace, local express delivery and retail media advertising.

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Walmart data in CTV: Vibe opens purchase audiences to smaller advertisers
Walmart Connect is unlocking shopping data in Vibe, its self-service CTV platform. Adweek reports more than 3.300 segments – but attribution is not the same as additional revenue.

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Meta tests AI styling with Instagram photos: Waddle World is available from 18
Meta is testing Style Sketch and Waddle World. Instagram photos become styling data, but Waddle is officially available from 18. What remains open on privacy and commerce.

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TikTok Must Eat: From Restaurant Video to Reservation – Germany Not Yet Included
TikTok is launching Must Eat for restaurants in New York, Los Angeles and the San Francisco Bay Area. More than 40 million food posts feed into it; OpenTable makes selected venues directly bookable.

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Reddit launches For You and Following – Google search loses over 1 million referrals per week
Reddit is introducing two new feeds and reports sharply falling Google referrals. New login tests are meant to strengthen community loyalty and the advertising business.

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Meta Andromeda evaluates one billion ads per second – what advertisers get from it
Meta reports 100 times more throughput for Andromeda and 2,4 % additional Facebook conversions since 2025. What the figures actually measure – and why rising ad prices put the benefit into perspective.

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X introduces photo resharing: credits and creator payouts remain separate questions
X allows individual photos to be reshared with a visible source credit and possible payment for both accounts. This is not an automatic payout and does not replace image rights.

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YouTube tests payouts from 20 dollars – in Germany the threshold remains 70 euros
YouTube is testing an earlier cashout from roughly 20 dollars in three countries. For German creators, the regular payout threshold of 70 euros remains in place for now.