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Snapchat AI study: 70 % find hyper-personalized ads intrusive
Snap, Ipsos and WPP surveyed 4.261 AI users. Why they use AI assistants but often reject data-based AI advertising – and what brands should measure.
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Snap SPECS: Robert Downey Jr. explains AR glasses in his own video series
Snap has given Robert Downey Jr. the honorary title Chief Customer Experience Officer for SPECS. A video series is meant to explain AR – Germany is excluded for now.
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Australia prepares lawsuits against five social media services
Australia is gathering evidence against Facebook, Instagram, TikTok, Snapchat and YouTube over possible breaches of the U16 account ban. No lawsuit has been filed yet.
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Snapchat Holiday 2026: Gift Planning Starts Before Halloween
Snapchat's holiday guide points to early wishlists in the US. Which formats suit German Christmas campaigns – and which limits apply to the data.
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Snap Map: Study Shows Opportunities and Limits of Local Advertising
Snap, together with eye square and Horizon, examines local discovery on social maps. German participants are included, but the study does not measure store visits.
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Snapchat launches first B2B creator campaign with “Spend Smarter”
Snapchat is aiming its first B2B creator campaign directly at media and marketing decision-makers. “Spend Smarter” is meant to win new ad budgets with creator voices and performance arguments.
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Snapchat Lens+ gets Chat-to-Song and AI photo editing
Snap is expanding Lens+ with new AI features: chats can be turned into songs, photos retouched, Snaps remixed and stickers redesigned. The features are part of the paid Snapchat+ strategy.
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Microdramas are booming – but brands are still struggling with ROI
Microdramas attract reach, ad budgets and social engagement. But new brand cases show that views alone are not enough – earned media, brand lift, traffic and reliable commerce effects are what will matter.
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Snapchat study: Political ads meet high attention and peer influence
A US study commissioned by Snap shows high attention to political ads and strong peer influence among Snapchat users. The results are interesting for German marketers – but not 1:1 transferable.
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Athletes as creators: Why women's sport and the creator economy are converging
Women in professional sport are building their own reach and income through social media. Snapchat's Snap the Gap programme shows how creator training, personal branding and sports marketing are coming together.
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Snap SPECS launches at 2.195 dollars: AR glasses not coming to Germany for now
Snap is launching its new SPECS AR glasses for 2.195 US dollars. Pre-orders are initially available in the USA, the UK and France – Germany is missing at launch.
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YouTube raises monetization thresholds: creator earnings 2026/27 compared
YouTube is doubling 2027 the entry thresholds for ad and Premium revenue sharing for new creators. What changes for Shorts, Premium Lite, X and other platforms – plus current RPM benchmarks.