Marketing tools
Software for planning, publishing and organizing marketing content.
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Blog
AI landing pages for social ads: how to test offers instead of just designs
With Codex, GitHub and Vercel, campaign landing pages can be tested faster. What matters are conversion signals, QA and consent rather than mere design variations.

Blog
GEO becomes its own martech market: Profound and Berlin's Peec AI grow
Profound reaches a 1,8 billion dollar valuation, Berlin's Peec AI reports 10 million dollars in ARR and launches a GEO agent. This is how AI search is changing marketing and content.

Blog
Square brings AI to the restaurant checkout: order terminals become salespeople
Square's new voice kiosk recommends products based on sales data and links ordering, loyalty and payment. Starbucks is already considering personalized drive-through menus.

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New marketing chiefs are far more likely to bring AI skills
26 % of the 2026 newly appointed US CMOs list AI skills, compared with 9 % of long-serving incumbents. What Findem, Gartner and Serviceplan reveal about marketing leadership.

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Stagwell grows 7 % organically: AI cloud rises 108 %
Stagwell reports 816 million dollars in quarterly revenue and 108 percent organic growth at The Marketing Cloud. The agency market is shifting towards AI and software.

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AI in media buying: IAB extends OpenProposal deadline to 10 November
IAB Tech Lab extends the public comment period for AAMP 3.0 to 10 November. The standard is meant to let agents compare advertising offers – and it collides with fee conflicts at smaller agencies.

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Gemini remembers brand styles: Google links AI creatives with Ads and Shopify
Google adds brand styles, a business hub and app connections to Gemini. For social teams, approvals, reliable brand assets and the global rollout are what matter.

Blog
Publicis expands Marcel into a client AI: first CEO and over 90 mandates
Publicis appoints Scott Hagedorn as the first Marcel CEO. More than 90 clients use AI agents; what marketing teams should check on data, approvals and costs.

Blog
Instagram Edits Plus: 200 GB cloud storage – price still open
Meta is detailing Edits Plus: 200 GB for video projects and more AI usage, but no confirmed price or German launch date yet.

Blog
Salesforce to acquire Braze for 5,66 billion dollars
Salesforce plans to buy Braze for roughly 5,66 billion dollars. The acquisition is meant to strengthen real-time journeys and AI personalisation; it has not been completed yet.

Blog
Meta Muse Wonder launches: API pricing and what it means for social media marketing
Meta is launching Muse Wonder and Muse Wonder Full. What developers can already use, what the models cost, and why Instagram teams still have to wait.

Blog
Black Friday: AppLovin measures 23 percent higher ROAS for fresh ad creatives
For frequently refreshed Black Friday creatives, AppLovin reports a 23 percent higher median D7 ROAS. The data shows correlations, but no proven causality.