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K-Beauty Becomes a Social Commerce Business: Rossmann Bets on Creators and TikTok
South Korea's cosmetics exports are booming. Rossmann combines K-Beauty with eight creators and TikTok Shop, and according to a TikTok case study, MiiN increased its ROAS by 25,71 percent.
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Disney turns TikTok Shop into a Christmas hub for over 20 brands
From 4. to 10. November, Disney bundles US gift offers from over 20 partners on TikTok Shop. Exclusive product launches and creator lives show how social commerce is becoming a sales channel.
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TikTok Must Eat: From Restaurant Video to Reservation – Germany Not Yet Included
TikTok is launching Must Eat for restaurants in New York, Los Angeles and the San Francisco Bay Area. More than 40 million food posts feed into it; OpenTable makes selected venues directly bookable.
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ShopMy Spotlights: Creator posts become TikTok and Meta ads on a commission basis
ShopMy turns successful affiliate posts into paid social. TikTok One API, approvals and commissions change creator buying – with risks for measurement and fees.
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7-Eleven launches K-drama on TikTok and Instagram: discount per episode
7-Eleven plans seven 60-second episodes from 2 November and links each K-drama episode to a snack offer. What this means for measuring retail impact.
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TikTok Pulse and TopView: What premium ads actually reach additionally
TikTok bundles its premium formats Pulse and TopView in a US playbook. The 56 percent reach figure and 700 million impressions show opportunities – but no proven ad ROI in Germany.
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TikTok removes 14,6 million fake accounts in the US – what the Q2 report reveals about reach
TikTok USDS reports that in Q2 2026 14,6 million fake accounts were removed and 781,4 million fake followers were removed. Why these figures matter for creator KPIs – and why they do not represent a global fraud rate.
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TikTok Ads: App campaigns can use MMP data as the source for attribution and bidding
TikTok's Attribution Source Optimization separates the source used for measuring results from the conversion signals for Smart+ app ads. What iOS, Android and MMP teams need to check.
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Anthropologie links a TikTok mini-series with DoorDash: the path from content to gift
Anthropologie is launching a five-part creator series and selling via DoorDash from more than 220 US stores. Why the channels only become measurable together.
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e.l.f. Magical Sisters: Why high Instagram engagement doesn't yet prove sales
e.l.f. combines beauty product advertising with witch comedy. A monthly record on Instagram and 50 % new product buyers are two very different metrics.
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Banana Republic turns TikTok into a series stage: “The Agency” relies on characters instead of product clips
The five-part TikTok comedy focuses on recurring characters rather than individual product ads. For brands, what matters most is measurable series retention.
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Cuttable raises 20 million: AI is supposed to improve social ads based on campaign data
Cuttable has raised 20 million for AI ad creatives. The system links Meta, TikTok and shop data – independently verified additional revenue remains open.