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LinkedIn: Creator ads grow by 63 percent – time spent rises significantly
LinkedIn reports 15% more time spent with content, 25% more video ads and 63% more creator ads. Why personal voices are becoming more important in B2B marketing.
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LinkedIn Pulse launches: AI skills are growing – the numbers are no proof of better job prospects
LinkedIn bundles labour market and skills data under Pulse. Demand for AI competence in job postings is rising, but profile effects and smaller startups do not prove AI causality.
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LinkedIn detects AI slop with 94 % precision – what B2B teams need to know
LinkedIn explains its anti-slop system: 94 % precision for posts distributed beyond the author's own network. What this really means for organic reach and ads.
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Sponsored Posts 2026: Three LinkedIn creators disclose prices and advertising rights
Three B2B creators name 500 to 1.000 dollars for LinkedIn posts. The bigger cost traps are video production, advertising rights and exclusivity.
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Billion Dollar Boy buys Creator Authority: B2B creator marketing becomes a LinkedIn business
Billion Dollar Boy is acquiring the LinkedIn agency Creator Authority. What the deal reveals about B2B creator marketing, advertising and measurability.
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LinkedIn Hiring Assistant 2: AI agent takes over more of the recruiting workflow
LinkedIn announces Hiring Assistant 2 with stronger reasoning, memory, fit signals and more agentic recruiting workflows. The rollout starts in early November 2026.
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LinkedIn expands Creator Discovery for B2B campaigns
LinkedIn is testing new creator discovery filters by content type, industry, job function and target audience. The expanded search is meant to make B2B creator campaigns in Campaign Manager more scalable.
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LinkedIn B2B study: buying journeys start 124 days before the CRM deal
Factors.ai and LinkedIn analyse 50.000 closed B2B deals. The data points to earlier campaigns, broader buying committees and the combination of paid and organic.
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LinkedIn lets colleagues verify work experience and companies remove fake employees
LinkedIn is expanding its verification: colleagues can confirm shared work experience, companies can remove incorrect employee associations, and selected companies will make verification mandatory.
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LinkedIn tests Network feed and replaces AI rewriter with proofreader
LinkedIn is testing a separate Network feed for direct connections and follows. At the same time, the platform is replacing generative post rewriting with a controllable writing assistant – another signal against AI slop.
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LinkedIn Companies Hub: How to Turn Company Engagement into B2B Targeting
LinkedIn is showing a new 3-step workflow for the Companies Hub in Campaign Manager. B2B teams can combine organic and paid company signals, CRM data and Journey Insights for account-based marketing.
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Creator marketing discovers AEO: AI citations become the new pitch argument
Creators are starting to sell visibility in ChatGPT, Gemini & Co. as added value to brands. For now, "I get cited by AI" is more of a signal than a reliable KPI – but measurement providers and agencies are already building reporting for it.