Social Rocket
LinkedIn is significantly expanding its verification. In future, colleagues and former colleagues will be able to confirm shared work or education experience. At the same time, verified company pages will get new tools to remove incorrectly assigned employee profiles from company search.
The step is central for LinkedIn because the platform increasingly has to fight fake profiles, fraudulent recruiter contacts and AI-generated content. Verification is therefore becoming less of a profile badge and more of a trust layer for people, companies and external services.
Colleagues can confirm shared work experience
LinkedIn is testing a new form of peer verification. Members who are already verified can be asked to confirm that they actually worked at a specific company with a connection, or studied at a specific educational institution.
If a profile receives enough confirmations, LinkedIn can add a verification. The affected person can opt out. In the coming months, users will also be able to ask contacts directly to confirm shared experience.
LinkedIn now cites more than 115 million verified members and, by its own account, around 75 new verifications per minute. The company also says verified members receive on average 50 percent more engagement on posts and almost 90 percent more profile views. These figures come from LinkedIn itself and should not be read as an independent performance benchmark.
Companies can remove incorrect employee associations
For brands, the second change is especially relevant. Admins of verified company pages can remove known imposter accounts so that they no longer appear under the company name in search.
In addition, LinkedIn is testing a stricter variant with selected companies: anyone who wants to list current employment at these firms in their profile and link it to the company page will then have to provide Workplace Verification.
This is more than cosmetic profile maintenance. Incorrect employee and recruiter associations can be used for phishing, recruitment fraud or brand abuse. LinkedIn had already expanded verifications for recruiters, jobs and workplaces before this.
This fits LinkedIn's broader approach against inauthentic use. We recently explained how the platform more strictly limits fake engagement and AI slop and why it now relies more on a proofreader rather than generative post rewriting when writing.
"Verified on LinkedIn" moves to other services
LinkedIn is at the same time expanding its Verified on LinkedIn programme. Alongside existing partners such as Adobe, TrustRadius and UserTesting, Truecaller and PeerSpot are now joining, among others.
With Truecaller, for example, LinkedIn verification can additionally show that a calling or messaging person is verified on LinkedIn. LinkedIn is thereby trying to establish its trust status not only within its own platform but as an external identity layer.
For companies, this creates a second benefit over time: their LinkedIn presence serves not only for content, recruiting and B2B marketing, but increasingly also as a verifiable reference for who actually belongs to the organisation.
What companies should check now
Companies should therefore check whether their LinkedIn Page is already verified and which admins have access to the new features. It is equally sensible to look at which employees are publicly linked to the company page and whether there are obvious incorrect associations.
For B2B teams, this complements the operational use of LinkedIn. If you already use company signals via the Companies Hub for account-based marketing or handle customer communication through Messaging for Pages, verification adds an extra trust layer around the same company identity.