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Company announcements, personnel changes, acquisitions and developments in the marketing and media industry.
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Blog
Zeta connects AI search with advertising data: Senso, Digital Audience and AthenaOS
Zeta Global agrees two acquisitions and unveils AthenaOS. GEO, audience data and ad activation are coming together – including in Europe.
Blog
GEO becomes its own martech market: Profound and Berlin's Peec AI grow
Profound reaches a 1,8 billion dollar valuation, Berlin's Peec AI reports 10 million dollars in ARR and launches a GEO agent. This is how AI search is changing marketing and content.
Blog
Zocdoc opens doctor appointments to AI agents – sponsored listings stay visible
Zocdoc lets AI agents book doctor appointments and sets rules for sponsored results. What this means for marketing, visibility and AI bookings.
Blog
OpenAI relies on live events for B2B marketing – including in Berlin
OpenAI is courting business customers with Builder Lounges and DevDay events in Berlin. Why live demos, social media and creators together shape the B2B strategy.
Blog
New marketing chiefs are far more likely to bring AI skills
26 % of the 2026 newly appointed US CMOs list AI skills, compared with 9 % of long-serving incumbents. What Findem, Gartner and Serviceplan reveal about marketing leadership.
Blog
Publishers lose reach and gain subscriptions: Die Zeit shows the new way
11 percent pay for online news in Germany. Still, digital subscriptions are growing. Die Zeit has gained 35.000 podcast subscriptions – 80 percent of them from new customers.
Blog
Walmart stores Marketplace products in stores: why delivery time becomes an advertising factor
Walmart is testing the storage of third-party goods directly in US stores. This links the marketplace, local express delivery and retail media advertising.
Blog
Condé Nast: Dispute over 35 million dollars in ad revenue shows the publisher's transformation
Adweek expects Condé Nast to fall more than 35 million dollars short in the US holiday season; the publisher disputes this. At the same time, events, social video and subscriptions are growing in importance.
Blog
Stagwell grows 7 % organically: AI cloud rises 108 %
Stagwell reports 816 million dollars in quarterly revenue and 108 percent organic growth at The Marketing Cloud. The agency market is shifting towards AI and software.
Blog
People Inc. cuts 195 jobs: print falls 16%, digital grows
195 jobs are being eliminated at People Inc. The publishing group is growing digitally but has lost 16% of print revenue and 22% of core sessions. What social video and new revenue models need to deliver.
Blog
Walmart data in CTV: Vibe opens purchase audiences to smaller advertisers
Walmart Connect is unlocking shopping data in Vibe, its self-service CTV platform. Adweek reports more than 3.300 segments – but attribution is not the same as additional revenue.
Blog
DoorDash to acquire Instacart for 17 billion dollars: retail media in focus
DoorDash plans to acquire Instacart for about 17 billion dollars. The deal combines delivery logistics, AI shopping and retail media; until closing, 2027/28 many questions remain open.