Social RocketSEO
Search engine optimization, search visibility and search strategies.
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Blog
Local AI search: Semrush shows why brands must measure mentions and sources separately
Semrush compares AI answers in the UK and US. News sites dominate British ChatGPT citations; Flo and Motorway show how companies run GEO operationally.
Blog
GEO becomes its own martech market: Profound and Berlin's Peec AI grow
Profound reaches a 1,8 billion dollar valuation, Berlin's Peec AI reports 10 million dollars in ARR and launches a GEO agent. This is how AI search is changing marketing and content.
Blog
Google AI Mode gets ads in ten markets – Search growth slows to 12 %
Google is expanding ads in AI Mode to ten countries. Search growth slows to just 12 % in the third quarter. What German advertisers need to know about availability and reporting.
Blog
Publisher traffic 2026: Why page views alone are no longer a good newsroom metric
Google search traffic is becoming less reliable, while social and AI are changing how news reaches people. Which KPIs publishers should measure separately for real people, loyalty and revenue.
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Wirecutter turns long-term testing into an event: product journalism beyond Google
Wirecutter bundles 50 long-tested products into a Hall of Fame. Newsletter, Instagram, sponsorships and affiliate deals are meant to cushion the risks of search traffic.
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Fender and Marshall bet on content series – a test case for brands in AI search
Fender is expanding artist stories and product knowledge, while Marshall is producing Dead Venue Sessions. Why standalone series are interesting for social and AI search – with no guarantee of GEO success.
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Google's News AI Pilot Grows to 400 Publishers: Reach Sets Licensing Rules
Google's News AI pilot now reaches more than 400 publications. Forbes is seeking measurement data as referral traffic declines; five partners are joining in Germany.
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The Independent: Social commerce revenue narrowly overtakes SEO
In September, The Independent earned slightly more from social than from search in its commerce business for the first time. Absolute figures are missing, but the finding fits a broader strategic shift.
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Ask YouTube: AI Answers Directly in Search Results, Tested
YouTube is testing AI overviews directly above regular video search results. What the US desktop trial means for creators – and what Ask YouTube can already do.
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OptimizeGEO reports 100 brands and new investment for AI Search
OptimizeGEO reports more than 100 brands in 20 countries and new capital. The development shows how GEO is evolving from a niche SEO topic into its own marketing software category.
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AI Shopping: ChatGPT, Google and Amazon recommend products by their own rules
AI assistants are emerging as new gatekeepers in online shopping. Analyses show clear differences in merchant selection and product recommendations between ChatGPT, Google AI Mode and Amazon.
Blog
GEO becomes a media business: publishers sell AI visibility
Future sells GEO with Future Optic to more than 30 customers, iq digital launches GEO Vision in Germany. Publishers are turning AI visibility into their own advertising product.