Social RocketCommunity management
Community building, moderation and interaction with users.
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"Every University": Poster campaign turns university advertising into a protest
Take Back the Night launches an OOH campaign with Mischief in 14 cities against sexual violence at US universities. On 1 November, a nationwide campus action follows.
Blog
Bravo Fan Fest 2026: How Wendy’s and Co. Turn Fans from Experience into Purchase
NBCUniversal turns the Bravo Fan Fest into a social commerce stage: seven partners, QR codes, trial memberships and Peacock streaming.
Blog
New York Marathon 2026: How Run Clubs Become Marketing Communities
For the 50 anniversary of the New York course, Celsius, New Balance and Maybelline are relying on pop-ups, creators and running communities. What German brands can learn from it.
Blog
Threads Friends: Meta tests private posts for up to 50 contacts
Threads is testing friend lists with up to 50 contacts in Ireland, Italy and Japan. Here is how Meta is changing personal conversations, feeds and community building.
Blog
Publishers lose reach and gain subscriptions: Die Zeit shows the new way
11 percent pay for online news in Germany. Still, digital subscriptions are growing. Die Zeit has gained 35.000 podcast subscriptions – 80 percent of them from new customers.
Blog
Reddit launches For You and Following – Google search loses over 1 million referrals per week
Reddit is introducing two new feeds and reports sharply falling Google referrals. New login tests are meant to strengthen community loyalty and the advertising business.
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LA28 launches "Stars Align": Olympic campaign links social, cities and local brands
LA28 presents the "Stars Align" campaign on 28 October. Social distribution, local licensed products and a nationwide torch relay show how the Olympics are being built as a long-term brand platform 2028.
Blog
Lush grows without Meta and TikTok ads: what lies behind the anti-social strategy
Lush forgoes classic paid social ads and reports rising sales as well as 2,8 million app users. Why this is no proof against social ads.
Blog
Adidas on Roblox: 51 million gameplay sessions – but no proven buyer effect
Adidas and Gamefam win a Digiday Award for their Roblox football world. 51 million sessions and 480 million minutes of engagement do not yet explain any sales.
Blog
Strava Reaches More Walkers: What Walking Means for Community Marketing
Walking is the second most common activity type on Strava. The platform reports 200 million users and is building a broader audience – with dedicated sponsorship formats.
Blog
Motherly bets on social video and WhatsApp: why publishers need to measure community differently
Motherly is shifting growth from search traffic to videos, WhatsApp communities and events. Its own survey data shows why personal connection matters more than views.
Blog
Aura wants to be a family network rather than a gift: what's behind the campaign
Aura positions digital photo frames as a private network. More than ten million users and one billion shared photos show why recurring use matters.