Social RocketLaw and regulation
Competition law, legal requirements and contract questions in marketing.
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"Every University": Poster campaign turns university advertising into a protest
Take Back the Night launches an OOH campaign with Mischief in 14 cities against sexual violence at US universities. On 1 November, a nationwide campus action follows.
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FTC examines personalized pricing at nine companies – what German marketers need to know
The FTC is requesting data on personalized prices and compensation from nine companies. What the investigation means for AI pricing, social commerce and EU transparency rules.
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US midterms: political influencer posts put disclosure to the test
US campaigns are turning to creators ahead of the midterms. FEC rules, transparency gaps and new EU requirements show why paid posts need to be checked differently.
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X introduces photo resharing: credits and creator payouts remain separate questions
X allows individual photos to be reshared with a visible source credit and possible payment for both accounts. This is not an automatic payout and does not replace image rights.
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USA: Creators get a clear SBA industry classification – loans remain case-by-case
The US SBA names NAICS 5121 as the starting point for creator businesses. That makes funding applications easier, but it creates no automatic loan entitlement and does not apply in Germany.
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Courvoisier launches global social campaign: how alcohol marketing is changing 2026
Courvoisier combines TV, social media, events and retail. The worldwide campaign meets, in Germany, advertising self-regulation rules revised in January 2026.
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Polymarket under advertising scrutiny: influencer allegations meet US midterm campaign
US authorities are examining Polymarket's creator marketing, while election spots are running and reports of an unconfirmed CMO departure are circulating. What advertisers need to distinguish.
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Tilly Norwood speaks to advertisers: AI figure becomes a bookable brand format
The computer-generated figure Tilly Norwood appeared live at US marketing events. The studio sells AI talent for campaigns; rights, transparency and control options remain decisive.
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Google tests prescription drug ads in AI answers – USA only
Google is testing ads for selected prescription medicines in AI Mode and AI Overviews. The advertising permission in Germany does not change as a result.
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Meta removes 3,7 million scam profiles: What brands can learn from it
Meta reports 3,7 million removed accounts, pages and groups as well as 28 arrests in an international operation. For brands, the issue is identity fraud and prevention.
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Reddit ahead of the US midterms: two million fake votes removed daily
Ahead of the US midterms 2026, Reddit reaffirms its AMA requirement for political advertising and reports around two million fake votes removed daily. What is new here, and what has been in place since 2024.
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Prebid wants to change Google's role in the final auction: new model planned for 2027
A Prebid proposal turns the current auction flow on its head: ad servers would bid within Prebid. What opportunities, limits and open questions this creates for publishers.