YouTube

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Blog30/10/2026
YouTube: 30 days to avoid channel deletion – new spam test
YouTube is testing a 30-day clean-up phase before channel deletion for spam. Affected creators can correct content, delete it or file an appeal.
Blog30/10/2026
YouTube counts over 150 million Music and Premium subscriptions – TV advertising grows
YouTube reports more than 150 million Music and Premium subscriptions including trials. More than a third of the 11,2 billion dollars in Q3 advertising comes from TVs.
Blog29/10/2026
US midterms push up CTV and YouTube costs: the risk for German ad campaigns
AdImpact reports 11,21 billion dollars in booked and spent US election advertising. Comcast data shows why CTV reach and frequency matter more than flat CPM figures.
Blog28/10/2026
YouTube tests payouts from 20 dollars – in Germany the threshold remains 70 euros
YouTube is testing an earlier cashout from roughly 20 dollars in three countries. For German creators, the regular payout threshold of 70 euros remains in place for now.
Blog28/10/2026
YouTube turns microdramas into a membership funnel: 6,5 billion views in six months
YouTube wants to offer channel memberships directly within microdrama episodes. 6,5 billion views show demand – but no confirmed subscription revenue.
Blog23/10/2026
News creators struggle to make money despite reach: subscriptions are becoming more important
Syracuse and Pew show how big social news is in the US. Creator journalists are also grappling with brand safety, platform risks and fluctuating income.
Blog22/10/2026
YouTube AI study: 72% of surveyed video posters use AI
According to YouTube, 72% of surveyed video posters use AI for images or videos. Why the sample is limited and what brands can learn from it.
Blog22/10/2026
YouTube stops uploads over suspected hack: creators must pause too
When a takeover is suspected, YouTube temporarily blocks uploads, livestreams, playlists and thumbnails. What German creators and brand partners need to know.
Blog21/10/2026
Colin & Samir fund YouTube documentary with 25.000 dollars – the terms of participation matter
Colin & Samir are awarding 25.000 dollars with Adobe for a YouTube documentary. Important for creators: US-only rules, Adobe requirement and usage rights in the pitch.
Blog21/10/2026
Comscore: YouTube accounts for 44,4% of streaming ad time on US TVs
Comscore measures 44,4% of streaming ad time on US TV for YouTube. Why this new figure is neither reach nor proof of better advertising effectiveness.
Blog21/10/2026
YouTube Shorts: Bonus Program Launches as an Invitation-Only Test in Germany
YouTube is testing monthly Shorts payments for invited creators in Germany. Upload targets and bonus amounts vary – and views from ads explicitly do not count.
Blog21/10/2026
Australia prepares lawsuits against five social media services
Australia is gathering evidence against Facebook, Instagram, TikTok, Snapchat and YouTube over possible breaches of the U16 account ban. No lawsuit has been filed yet.

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