Social RocketThreads
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Threads Friends: Meta tests private posts for up to 50 contacts
Threads is testing friend lists with up to 50 contacts in Ireland, Italy and Japan. Here is how Meta is changing personal conversations, feeds and community building.
Blog
Instagram Stories get a Threads sticker: how a discussion becomes a crossposting format
Instagram is introducing a new Threads sticker for Stories: posts you have already liked or saved can be added. What changes for organic reach and community teams.
Blog
Threads brings NFL pros into live chats: Meta reshapes sports conversations
From November, Threads is bundling NFL discussions with former pros and creators in live chats. What the initiative means for sports marketing and community work.
Blog
Instagram Reels: Nearly 45 percent of recommendations are less than a day old
Meta's Q3 figures show more fresh Reels in recommendations. Why the 45 percent figure is not a 24-hour rule, and what social teams should actually measure.
Blog
Threads expands Live Chats: Reactions, Raise Hand and web version
Threads is expanding its text-based Live Chats: group reactions, Raise Hand and web access are meant to strengthen real-time conversations around events and communities.
Blog
Threads ads break away from Instagram: dedicated business permissions are coming
Meta is further decoupling Threads from Instagram: ads now work without an Instagram account, and businesses get their own task-based access rights for Threads profiles in the Business Portfolio.
Blog
Threads expands podcast tools: insights, episode cards and transcripts
Threads is making podcasts more visible: new banners, episode cards, transcript posts, reminders and Podcast Insights are designed to make shows easier to find and measure directly in the app.
Blog
Threads vs. X 2026: Zuckerberg sees Meta app already on equal footing
Mark Zuckerberg believes Threads is as big as X or close to it. Meta reports 500 million monthly users – independent data shows Threads ahead on mobile, but X clearly stronger on the web.
Blog
Meta tests Community Notes in 16 countries: fact-checks remain for now
Meta is now testing Community Notes in 16 Latin American countries. Facebook, Instagram and Threads are thereby relying for the first time on the crowdsourcing model more widely outside the USA – independent fact-checks continue during the test phase.
Blog
Threads Insights: AI now explains reach and post performance
Threads is expanding its Insights with AI summaries, more detailed audience data and a split between follower and non-follower reach. For creators and brands, content analysis becomes considerably more concrete.
Blog
Threads Gems now official: awards for original posts in the USA
Since October, Threads has been awarding Gems for original posts and direct replies. The automatic award currently applies only in the USA and carries no known payment.