Social Rocket
Threads is expanding its Live Chats. The text-based group conversations are getting live reactions, a Raise Hand feature, and are set to become available on the web in the future. In addition, Meta is extending the feature to Australia.
More real-time interaction
Live Reactions are visible to the entire group. With Raise Hand, users can signal that they want to join a discussion when only selected participants are allowed to write.
Threads introduced Live Chats 2025 as text-based group discussions in direct messages. According to the platform, they have already been used around Coachella, KATSEYE, the NBA and other live moments.
Web access makes moderation easier
The announced web version is especially interesting for creators, moderators and social teams. Larger real-time conversations are easier to follow and organise on desktop.
With this, Meta is trying to position Threads more strongly for simultaneous conversations around events and fandoms. We place how the platform is developing relative to X in our Threads vs. X comparison 2026.
What brands can take away
Live Chats are not a classic advertising format. For brands and creators, they can still be useful for Q&As, watch-alongs, launches or community rounds. What matters most remains a genuine reason to talk.
In parallel, Threads is building out its professional infrastructure: the platform has Business rights and decoupled ads more strongly from Instagram and expanded Insights with more detailed reach data.