Apple Music
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Blog
Super Bowl 2027: Jay-Z turns Apple's halftime show into a social music funnel
Jay-Z performs at the Super Bowl halftime show on 14 February 2027. For Apple Music, this becomes a months-long social and streaming funnel, with clear limits on measuring success.

Blog
Apple Music: Fred again.. forms new brand identity from real sound waves
Apple Music presents a rebrand built around a sound motif composed by Fred again.. and NEST Acoustics. Why it becomes a cross-media brand system.