Social RocketInfluencer Marketing
Creator collaborations, influencers and creator business models.
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Blog
152 Mio. Views, 9 Mio. Dollar Umsatz: Bob’s macht Creator-Videos zum Möbelshop
Bob’s Discount Furniture lässt sechs Creator-Paare seine Social-Serie produzieren. Staffel eins brachte laut Unternehmen 152 Mio. Views and knapp 9 Mio. Dollar zurechenbaren Umsatz.
Blog
Sprite turns the NBA can into a fan funnel: Jokić, QR codes and local creators
Sprite launches a global NBA campaign with Nikola Jokić and Anthony Edwards. QR codes on cans, social creators and local basketball events link sponsorship with measurable fan activations.
Blog
Bravo Fan Fest 2026: How Wendy’s and Co. Turn Fans from Experience into Purchase
NBCUniversal turns the Bravo Fan Fest into a social commerce stage: seven partners, QR codes, trial memberships and Peacock streaming.
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OpenAI relies on live events for B2B marketing – including in Berlin
OpenAI is courting business customers with Builder Lounges and DevDay events in Berlin. Why live demos, social media and creators together shape the B2B strategy.
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New York Marathon 2026: How Run Clubs Become Marketing Communities
For the 50 anniversary of the New York course, Celsius, New Balance and Maybelline are relying on pop-ups, creators and running communities. What German brands can learn from it.
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SharkNinja and McLaren: Five Years of Formula 1 as a Social Media Strategy
SharkNinja and McLaren agree on five years of sponsorship. Driver content, fan events, the F1 Academy and joint product development show how sports marketing works.
Blog
LinkedIn: Creator ads grow by 63 percent – time spent rises significantly
LinkedIn reports 15% more time spent with content, 25% more video ads and 63% more creator ads. Why personal voices are becoming more important in B2B marketing.
Blog
YouTube counts over 150 million Music and Premium subscriptions – TV advertising grows
YouTube reports more than 150 million Music and Premium subscriptions including trials. More than a third of the 11,2 billion dollars in Q3 advertising comes from TVs.
Blog
K-Beauty Becomes a Social Commerce Business: Rossmann Bets on Creators and TikTok
South Korea's cosmetics exports are booming. Rossmann combines K-Beauty with eight creators and TikTok Shop, and according to a TikTok case study, MiiN increased its ROAS by 25,71 percent.
Blog
Sydney Sweeney: How American Eagle and Novig Turn Controversy into Reach
Sydney Sweeney is drawing enormous advertising attention. YouGov measures rising purchase consideration for American Eagle, while Novig recorded more than nine times as many social mentions.
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Disney turns TikTok Shop into a Christmas hub for over 20 brands
From 4. to 10. November, Disney bundles US gift offers from over 20 partners on TikTok Shop. Exclusive product launches and creator lives show how social commerce is becoming a sales channel.
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US midterms: political influencer posts put disclosure to the test
US campaigns are turning to creators ahead of the midterms. FEC rules, transparency gaps and new EU requirements show why paid posts need to be checked differently.