Social RocketBrand strategy
Positioning, brand management and brand communication.
Article on the topic
Blog
Sprite turns the NBA can into a fan funnel: Jokić, QR codes and local creators
Sprite launches a global NBA campaign with Nikola Jokić and Anthony Edwards. QR codes on cans, social creators and local basketball events link sponsorship with measurable fan activations.
Blog
OpenAI relies on live events for B2B marketing – including in Berlin
OpenAI is courting business customers with Builder Lounges and DevDay events in Berlin. Why live demos, social media and creators together shape the B2B strategy.
Blog
New marketing chiefs are far more likely to bring AI skills
26 % of the 2026 newly appointed US CMOs list AI skills, compared with 9 % of long-serving incumbents. What Findem, Gartner and Serviceplan reveal about marketing leadership.
Blog
SharkNinja and McLaren: Five Years of Formula 1 as a Social Media Strategy
SharkNinja and McLaren agree on five years of sponsorship. Driver content, fan events, the F1 Academy and joint product development show how sports marketing works.
Blog
K-Beauty Becomes a Social Commerce Business: Rossmann Bets on Creators and TikTok
South Korea's cosmetics exports are booming. Rossmann combines K-Beauty with eight creators and TikTok Shop, and according to a TikTok case study, MiiN increased its ROAS by 25,71 percent.
Blog
Sydney Sweeney: How American Eagle and Novig Turn Controversy into Reach
Sydney Sweeney is drawing enormous advertising attention. YouGov measures rising purchase consideration for American Eagle, while Novig recorded more than nine times as many social mentions.
Blog
Warner Bros. connects Alexa, Twitch and cinema: the logic behind "Open to Fun"
For "The Cat in the Hat", Warner Bros. combines Prime Video, Twitch, Alexa and a mini-game with ticket links. What German brands can learn about cross-channel measurement.
Blog
Disney turns TikTok Shop into a Christmas hub for over 20 brands
From 4. to 10. November, Disney bundles US gift offers from over 20 partners on TikTok Shop. Exclusive product launches and creator lives show how social commerce is becoming a sales channel.
Blog
AI Shopping in Germany: 79 Percent Want to Control Purchase Decisions Themselves
KPMG/EHI: 73% can imagine AI price comparisons, 79% want to be able to intervene. Why retailers should focus on control and reliable product data before Christmas 2026.
Blog
Urban Outfitters: Campus Events, Creators and CTV as a Gen Z Marketing Funnel
UO Game Day ends on 31 October at Rutgers. Urban Outfitters combines 76 students in a commercial, creator content, streaming and campus events – without proven sales lift.
Blog
Influencer Fatigue 2026: Bigger Budgets, Less Trust in AI Content
Gartner reports 35% of US consumers are more skeptical due to AI content. German industry figures show rising creator budgets – and a growing measurement gap.
Blog
Yamal and Real Madrid: How football collaborations become long-term fashion campaigns
Lamine Yamal's five-year deal with American Eagle and a new Real Madrid collection by adidas and FARM Rio show two different business models for football and fashion.