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Publishers lose reach and gain subscriptions: Die Zeit shows the new way
11 percent pay for online news in Germany. Still, digital subscriptions are growing. Die Zeit has gained 35.000 podcast subscriptions – 80 percent of them from new customers.
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Condé Nast: Dispute over 35 million dollars in ad revenue shows the publisher's transformation
Adweek expects Condé Nast to fall more than 35 million dollars short in the US holiday season; the publisher disputes this. At the same time, events, social video and subscriptions are growing in importance.
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The Hill sells election tools instead of headlines: what publisher subscriptions now need to deliver
The Hill is expanding its membership with interactive US election data. A high self-reported trial-to-paid conversion meets stagnating willingness to pay for news.
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InStyle sells social series instead of clicks: The business model behind "The Intern"
People Inc. is scaling InStyle's social series The Intern and, according to Adweek, has won almost 20 sponsors. How the model differs from traditional publisher traffic.
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Pew: 58 percent of US adults consider social media an important news source
New Pew data: 58% consider social media an important news source, 13% say it is the most important way. Why 59% from another study means something different.
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Motherly bets on social video and WhatsApp: why publishers need to measure community differently
Motherly is shifting growth from search traffic to videos, WhatsApp communities and events. Its own survey data shows why personal connection matters more than views.
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OpenWeb insolvent: What publishers should check now regarding comments, data and advertising revenue
OpenWeb is under court supervision. According to the trustee, payments to publishers are at risk – for publishers, data export, moderation and failure protection are what count.
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Bot Fight Mode was on. The scrapers got through anyway: how our AI agents stopped them
Bot Fight Mode and browser challenges were not enough for Srocket. Our AI agents translated two real scraping patterns into a tightly scoped Cloudflare block rule – and we verified the effect with 403 events, origin traffic and normal 200 access.
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US publishers push for law against AI stealth bots
More than 300 US publishers are pushing in Washington for the Stealth Bot Prohibition Act. AI crawlers would have to disclose their identity and purpose – with consequences for content rights, bot traffic and licensing models.
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Doorway Pages in SEO: When Local Landing Pages Become Doorway Abuse
Google treats pages as doorway abuse when they capture similar search queries and only redirect users to another, more useful destination. This helps distinguish legitimate location pages from risky SEO funnels.
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OpenAI vs. New York Times: Unsealed Documents Intensify the Paywall Dispute
Newly unsealed records in the copyright case against OpenAI and Microsoft put paywalls, substitution and licensing markets at the center. For publishers, it is about more than training: it is about the economic role of their content in AI products.
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Reuters: Dynamic paywall is meant to strengthen subscriptions and ad revenue at the same time
Reuters controls its paywall with machine learning: user behavior, content performance and expected ad revenue decide when a subscription prompt appears. The model is meant to grow subscriptions without weakening the advertising business.