If you are only just setting up a profile, you will find the introduction in the guide to Pinterest followers. This article is about individual pins that you want to be saved.

On Pinterest, a save is a sign that someone wants to find something again. This cannot be requested, but it can be prepared: through pins that contain ideas, instructions or comparisons.

Step 1 of 5

Give the pin a clear promise

What gets saved is what is needed later: the list, the instructions, the selection, the recipe. Put this promise into the image as a line: "5 colours for small bathrooms", "Moving checklist".

Show the result, not the logo. Your logo may stay small in a corner.

ChecklistStep 01

Every pin carries one line of benefit in the image.
The result is the main motif.
The logo is small and at the edge.

Step 2 of 5

Write title and description like a search query

Pins are found through their title and description. Write in the language people search in, and use the description to say what the pin contains and who it is for.

Adapt each pin to the board it sits on. A pin without a matching board gets lost.

ChecklistStep 02

The title contains the search term in everyday language.
The description names the content and the target audience.
The pin sits on the matching board.

We produce pins with a benefit line in a uniform design for you every month.Pinterest content from Social Rocket

Step 3 of 5

Build a target page that delivers on the promise

Anyone who saves a pin clicks through later. The page behind it has to deliver what the image promises: the pin "moving checklist" leads to the checklist, not to the homepage.

The page itself should offer a Pin button or a vertical image so visitors can save from there too.

ChecklistStep 03

Every pin leads to a matching subpage.
The page delivers on the promise of the pin.
A portrait-format image is prepared for saving.

Step 4 of 5

Test three variants per topic

Create three pins for one topic with different images and lines, and publish them spread out over several weeks. The statistics show which variant gets saved.

Keep what is accepted and let the others rest.

ChecklistStep 04

Three variants per topic are planned.
Publishing is spread over several weeks.
The most successful variant is noted.

Step 5 of 5

Set up seasonal topics early

People plan Pinterest ahead. Pins for Christmas, weddings or gardening should therefore appear weeks before the occasion, so they are found and saved when people search.

At the start of the year, create a list: which occasions does your business have, and when does the search begin?

ChecklistStep 05

A list of the year's occasions is ready.
A publishing date is scheduled for each occasion.
Pins for occasions appear well before the date.

After four weeks you should know

After four weeks, you should be able to show this:

Pins with a benefit lineEach pin states what it offers.
Matching destination pagesEach pin leads to where its promise is made.
Three variantsYou have compared what gets accepted.
A occasions planSeasonal pins are scheduled in time.

Frequently asked questions

What is the difference between Save and Repin?

Repin used to mean saving someone else's pin; today the action is called "Save". The meaning is the same: the pin sits on a board.

Are video pins worth it?

For tutorials and before-and-after visuals, yes. Image pins remain the simpler choice for lists and overviews.

Where do I see which pins are being saved?

In the Pinterest statistics for each pin: impressions, saves, pin clicks and outbound clicks.

Agency · Pinterest

Pinterest content from Social Rocket

We design your pins in a consistent visual style and produce pins and video pins every month as part of a content subscription.

To the Pinterest offer

SREditorial team Social Rocket. This guide was written by our editors and is reviewed regularly. It contains no links to providers that sell followers, likes or views.