Tool comparison · Social media scheduler
Buffer
Social media scheduler for creators with queue and basic analytics
- Entryfrom US$5per month · per social profile · billed annually
- Free planyeslimited post quota
- Trial period14 days
- InterfaceEnglishnot in German
- Hosting according to providernot specified
- Third-party rating4.5 / 5Capterra · 1,486 Reviews
- TikTok
- YouTube
- X (formerly Twitter)
- Threads
- Bluesky
- Mastodon
- Google Business Profile
- Web app
- iOS app
- Android app
- Browser extension
- API
Classification
In brief
Summarised from the provider's information. Not a test verdict.
Posts for Instagram, TikTok, LinkedIn, X, Threads, Bluesky and other networks are scheduled via queue and editorial calendar. First comment, carousels, Reels, Stories and AI texts are provided for. Profile and post analysis as well as an inbox for comments are built in; direct messages are explicitly not supported.
SuitsSuitable for creators, small businesses and agencies that also want to plan via mobile app and browser extension.
Watch outThe web and iOS app are only available in English.
Target audiences per provider
- Creator & Influencer
- Small businesses
- Agencies
- Associations & NGOs
- Universities & Education
Source: buffer.com/pricing · checked on 11/11/2026
Compared under
Sources: support.buffer.com/en-us/articles/can-i-use-buf…, support.buffer.com and 3 more · checked on 11/11/2026
Controlled vocabulary
Features
The same terms as in every other profile. Anything not listed has not been reviewed by us yet.
Not included according to provider: Reply to direct messages
Planning & Publishing19Schedule posts · Automatic publishing · Publishing via push notification · Editorial calendar …
- yesSchedule posts
- yesAutomatic publishing
- yesPublishing via push notification
- yesEditorial calendar
- yesOne post for multiple networks
- yesCustomization per network
- yesQueue
- yesRecommended posting times
- yesRecycling posts
- yesBulk upload
- yesDrafts & Templates
- yesPost preview
- yesContent curation
- yesLink shortening
- yesUTM parameters
- yesBundle campaigns
- yesTime zones per profile
- yesSchedule via smartphone app
- yesAlerts for failed posts
Sources: support.buffer.com/articles/buffer-pricing-and-…, support.buffer.com/en-us/articles/scheduling-po… and 4 more · checked on 11/11/2026
Team & Approvals4Approval workflow · Internal comments · Roles & Permissions · Content ideas board
- yesApproval workflow
- yesInternal comments
- yesRoles & Permissions
- yesContent ideas board
Source: support.buffer.com/articles/buffer-pricing-and-… · checked on 11/11/2026
Network-Specific Features20Schedule first comment · Schedule Reels · Schedule Stories · Carousel posts …
- yesSchedule first comment
- yesSchedule Reels
- yesSchedule Stories
- yesCarousel posts
- yesSchedule YouTube Shorts
- yesPublish directly to TikTok
- yesLinkedIn profile and page
- yesLinkedIn documents (PDF carousel)
- yesPlan X-Threads
- yesTag people
- yesTag products
- yesCollab posts
- yesAdd location
- yesMusic/audio when scheduling
- yesCover image for videos
- yesAlt texts
- yesPosts on Google Business Profile
- yesFacebook groups
- yesAI label when publishing
- yesInstagram test reels
Sources: support.buffer.com/articles/buffer-pricing-and-…, support.buffer.com/en-us/articles/scheduling-po… and 3 more · checked on 11/11/2026
Analytics7Profile analysis · Post analysis · Follower Growth · Engagement Rate …
- yesProfile analysis
- yesPost analysis
- yesFollower Growth
- yesEngagement Rate
- yesCustom metrics
- yesHistorical data
- yesEvaluation by content tags
Sources: support.buffer.com/articles/buffer-pricing-and-…, support.buffer.com/en-us/articles/using-insight… · checked on 11/11/2026
Reporting1Report builder
- yesReport builder
Source: support.buffer.com/articles/buffer-pricing-and-… · checked on 11/11/2026
Inbox & Community4Social Inbox · Reply to comments · Reviews in the inbox · Reply templates
- yesSocial Inbox
- yesReply to comments
- yesReviews in the inbox
- yesReply templates
- noReply to direct messages
Sources: support.buffer.com/articles/buffer-pricing-and-…, support.buffer.com/articles/refreshing-a-channe… and 1 more · checked on 11/11/2026
AI Features4AI text for posts · Rewrite per network with AI · AI reply suggestions · AI evaluation
- yesAI text for posts
- yesRewrite per network with AI
- yesAI reply suggestions
- yesAI evaluation
Sources: support.buffer.com/articles/buffer-pricing-and-…, buffer.com/pricing · checked on 11/11/2026
Design1Template library
- yesTemplate library
Source: support.buffer.com/articles/buffer-pricing-and-… · checked on 11/11/2026
Reviews1Respond to reviews
- yesRespond to reviews
Source: buffer.com/changelog/four-new-channels-in-commu… · checked on 11/11/2026
Administration & Security3Two-factor authentication · API access · Unlimited users
- yesTwo-factor authentication
- yesAPI access
- yesUnlimited users
Source: support.buffer.com/articles/buffer-pricing-and-… · checked on 11/11/2026
11 networks
Networks
What Buffer can do per network, as described by the provider.
- InstagramPublishingAnalyticsInbox: CommentsFeed, Reels, Stories, Carousels, First comment
- FacebookPublishingAnalyticsInbox: CommentsFeed, Reels, Stories, Carousels, First comment
- TikTokPublishingAnalyticsInbox: Comments
- LinkedInPublishingAnalyticsInbox: CommentsFeed, Documents, First comment
- YouTubePublishingAnalyticsInbox: CommentsReels
- X (formerly Twitter)PublishingAnalyticsInbox: CommentsFeed
- ThreadsPublishingAnalyticsInbox: CommentsFeed
- BlueskyPublishingInbox: CommentsFeed
- MastodonPublishingAnalyticsInbox: CommentsFeed
- PinterestPublishingAnalytics
- Google Business ProfilePublishingInbox: Comments, Reviews
Show full matrix 11 networks × 11 capabilities
| Network | Publish directly | Publish via push notification | Feed posts | Reels/short videos | Stories | Carousels | Documents (PDF) | First comment | Analytics | Comments in inbox | Reviews in the inbox |
|---|---|---|---|---|---|---|---|---|---|---|---|
| yes | yes | yes | yes | yes | yes | not specified | yes | yes | yes | not specified | |
| yes | yes | yes | yes | yes | yes | not specified | yes | yes | yes | not specified | |
| TikTok | yes | yes | not specified | not specified | not specified | not specified | not specified | not specified | yes | yes | not specified |
| yes | not specified | yes | not specified | not specified | not specified | yes | yes | yes | yes | not specified | |
| YouTube | yes | not specified | not specified | yes | not specified | not specified | not specified | not specified | yes | yes | not specified |
| X (formerly Twitter) | yes | not specified | yes | not specified | not specified | not specified | not specified | not specified | yes | yes | not specified |
| Threads | yes | not specified | yes | not specified | not specified | not specified | not specified | not specified | yes | yes | not specified |
| Bluesky | yes | not specified | yes | not specified | not specified | not specified | not specified | not specified | not specified | yes | not specified |
| Mastodon | yes | not specified | yes | not specified | not specified | not specified | not specified | not specified | yes | yes | not specified |
| yes | not specified | not specified | not specified | not specified | not specified | not specified | not specified | yes | not specified | not specified | |
| Google Business Profile | yes | not specified | not specified | not specified | not specified | not specified | not specified | not specified | not specified | yes | yes |
Source: support.buffer.com/articles/supported-channels-… · checked on 11/11/2026
Per pricing page
Costs & Plans
Amounts as the provider displays them. Limits per plan, where stated.
Free
US$0
per month
- 1 Users
- 3 Social profiles
Essentials
US$5
per month · per social profile · billed annually
US$6 with monthly payment- 1 Users
Team
US$10
per month · per social profile · billed annually
US$12 with monthly payment- unlimited Users
Sources: buffer.com/pricing.md, buffer.com/pricing · checked on 11/11/2026
Current prices from the providerAccording to the provider
Privacy & Security
We reproduce what the provider states. This is not a legal assessment.
- Provider's GDPR statementyesyes, per provider
- Data Processing Agreement (DPA)yesyes, per provider
- Hostingnot specified
- EU-US Data Privacy Frameworkyesyes, per provider
- ISO 27001 certificationnot specified
- SOC 2 reportnot specified
- Accessibility statementyesyes, per provider
Show all 26 criteria 22 not specified
- yesProvider's GDPR statement
- yesData Processing Agreement (DPA)
- not specifiedProvider headquartered in the EU
- not specifiedProvider from the DACH region
- not specifiedHosting in the EU
- not specifiedHosting in Germany
- not specifiedChoice of server location
- yesEU-US Data Privacy Framework
- not specifiedEU Standard Contractual Clauses
- not specifiedList of subprocessors
- not specifiedISO 27001 certification
- not specifiedSOC 2 report
- not specifiedBSI C5 attestation
- not specifiedSSO via SAML
- not specifiedUser management via SCIM
- not specifiedRegular penetration tests
- not specifiedTrust Center
- not specifiedMeta Business Partner
- not specifiedTikTok Marketing Partner
- not specifiedLinkedIn Marketing Partner
- not specifiedCustomer data not used for AI training
- yesAccessibility statement
- not specifiedUS hosting
- not specifiedHosting in Switzerland
- not specifiedCISIS12 certification
- not specifiedMeta Tech Provider
Sources: buffer.com/legal, buffer.com/old-legal and 1 more · checked on 11/11/2026
10 listed
Integrations
connections that the provider itself names.
- Canva
- Google Drive
- Dropbox
- OneDrive
- Zapier
- Make
- n8n
- Google Analytics
- ChatGPT
- MCP server
Source: support.buffer.com/articles/buffer-pricing-and-… · checked on 11/11/2026
From third parties
Reviews
Social Rocket does not award a rating of its own. The values of other platforms are shown here, with retrieval dates.
- G24.3/ 51,043 Reviews · retrieved on 11/11/2026View at G2
- Capterra4.5/ 51,486 Reviews · retrieved on 11/11/2026View at Capterra
Social media scheduler
Alternatives
Tools with the same main category, sorted by the number of features they share with Buffer.
Scheduler with content reuse, inbox and white-label reports
- TikTok
- YouTube
- X (formerly Twitter)
- Threads
- +3
from €8per month · flat rate · billed monthly4.7 / 5, G2, 65 ReviewsPlanner with content categories, AI posts and managed service
- X (formerly Twitter)
- Google Business Profile
- TikTok
- +6
from US$24.20per month · flat rate · billed annually4.7 / 5, G2, 479 ReviewsPlanner with approvals, content ideas board and AI-written texts, owned by Bending Spoons
- TikTok
- YouTube
- Threads
- Google Business Profile
- +2
from US$49per month · flat rate · billed annually4.6 / 5, G2, 1,796 ReviewsScheduler with free plan, link page and price per social account
- TikTok
- YouTube
- X (formerly Twitter)
- Threads
- +5
from €3.58per month · per social profile · billed annually4.7 / 5, G2, 548 Reviews
Status 11/11/2026
Sources
Every page this profile is drawn from, with the date it was checked. The status shown above is the oldest of this data.
20 sources, oldest check on 11/11/2026. support.buffer.com (11) · buffer.com (7) · capterra.com (1) · g2.com (1)
Show all addresses with check date
Method
How to read this profile
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.