Tool comparison · Employee advocacy tools
Haiilo
Intranet and advocacy platform from Germany, formerly COYO and Smarp
- Entryfrom US$15per month · per user
- Free plannoper pricing page
- Trial periodnot specified
- InterfaceGermanand 3 more languages
- Hosting according to providerEU
- Third-party rating4.6 / 5G2 · 309 Reviews
- X (formerly Twitter)
- Bluesky
- Web app
- iOS app
- Android app
- API
Classification
In brief
Summarised from the provider's information. Not a test verdict.
Built from several predecessors, including COYO and Smarp, the product now combines a content hub, an employee app, internal communication and advocacy features. Employees share on LinkedIn, Facebook, X, Bluesky and XING; an approval workflow, RSS autoposting and a white-label interface are planned. According to the provider, the company is based in Germany, and the interface is available in German.
SuitsFor SMEs and large enterprises in the DACH region that want to plan intranet and ambassador programmes together.
Watch outThe company belongs to Marlin Equity Partners; pricing depends on users and plan tiers and is in some cases available only on request.
Target audiences per provider
- Large enterprises
- SMEs
Source: haiilo.com/pricing · checked on 11/11/2026
Compared under
Sources: advocacy-knowledgebase.haiilo.com/hc/en-us/arti…, advocacy-knowledgebase.haiilo.com/hc/de/article… and 3 more · checked on 11/11/2026
Controlled vocabulary
Features
The same terms as in every other profile. Anything not listed has not been reviewed by us yet.
Planning & Publishing1RSS & Blog Autopost
- yesRSS & Blog Autopost
Source: advocacy-knowledgebase.haiilo.com/hc/en-us/arti… · checked on 11/11/2026
Team & Approvals1Approval workflow
- yesApproval workflow
Source: haiilo.com/use-cases/employer-branding · checked on 11/11/2026
AI Features1AI text for posts
- yesAI text for posts
Source: haiilo.com/pricing · checked on 11/11/2026
Employee Advocacy5Content hub for employees · Gamification · Advocacy Analytics · Employee app …
- yesContent hub for employees
- yesGamification
- yesAdvocacy Analytics
- yesEmployee app
- yesInternal communications
Sources: haiilo.com/use-cases/employer-branding, advocacy-knowledgebase.haiilo.com/hc/en-us/arti… and 2 more · checked on 11/11/2026
Administration & Security3Single Sign-On · API access · white-label interface
- yesSingle Sign-On
- yesAPI access
- yeswhite-label interface
Sources: advocacy-knowledgebase.haiilo.com/hc/en-us/arti…, haiilo.com/pricing · checked on 11/11/2026
5 networks
Networks
What Haiilo can do per network, as described by the provider.
- LinkedInPublishingAnalytics
- FacebookPublishingAnalytics
- X (formerly Twitter)PublishingAnalytics
- BlueskyPublishing
- XINGPublishing
Show full matrix 5 networks × 2 capabilities
| Network | Publish directly | Analytics |
|---|---|---|
| yes | yes | |
| yes | yes | |
| X (formerly Twitter) | yes | yes |
| Bluesky | yes | not specified |
| yes | not specified |
Source: advocacy-knowledgebase.haiilo.com/hc/en-us/arti… · checked on 11/11/2026
Per pricing page
Costs & Plans
Amounts as the provider displays them. Limits per plan, where stated.
Employee Advocacy Starter
US$15
per month · per user
Employee Advocacy Scaling
no price information
Employee Advocacy Enterprise
no price information
Source: haiilo.com/pricing · checked on 11/11/2026
Current prices from the providerAccording to the provider
Privacy & Security
We reproduce what the provider states. This is not a legal assessment.
- Provider's GDPR statementyesyes, per provider
- Data Processing Agreement (DPA)yesyes, per provider
- Hosting: EUyesper provider
- EU-US Data Privacy Frameworknot specified
- ISO 27001 certificationyesyes, per provider
- SOC 2 reportyesyes, per provider
- Provider headquartered in the EUyesyes, per provider
- Provider from the DACH regionyesyes, per provider
- SSO via SAMLyesyes, per provider
- User management via SCIMyesyes, per provider
- Trust Centeryesyes, per provider
Show all 26 criteria 15 not specified
- yesProvider's GDPR statement
- yesData Processing Agreement (DPA)
- yesProvider headquartered in the EU
- yesProvider from the DACH region
- yesHosting in the EU
- not specifiedHosting in Germany
- yesChoice of server location
- not specifiedEU-US Data Privacy Framework
- not specifiedEU Standard Contractual Clauses
- not specifiedList of subprocessors
- yesISO 27001 certification
- yesSOC 2 report
- not specifiedBSI C5 attestation
- yesSSO via SAML
- yesUser management via SCIM
- not specifiedRegular penetration tests
- yesTrust Center
- not specifiedMeta Business Partner
- not specifiedTikTok Marketing Partner
- not specifiedLinkedIn Marketing Partner
- not specifiedCustomer data not used for AI training
- not specifiedAccessibility statement
- not specifiedUS hosting
- not specifiedHosting in Switzerland
- not specifiedCISIS12 certification
- not specifiedMeta Tech Provider
Sources: haiilo.com/legal/privacy-policy-services, haiilo.com/legal/dpa and 5 more · checked on 11/11/2026
5 listed
Integrations
connections that the provider itself names.
- Slack
- Microsoft Teams
- Zapier
- Google Analytics
- SharePoint
Source: advocacy-knowledgebase.haiilo.com/hc/en-us/arti… · checked on 11/11/2026
From third parties
Reviews
Social Rocket does not award a rating of its own. The values of other platforms are shown here, with retrieval dates.
- OMR Reviews4.6/ 546 Reviews · retrieved on 11/11/2026View at OMR Reviews
- G24.6/ 5309 Reviews · retrieved on 11/11/2026View at G2
- Capterra4.4/ 547 Reviews · retrieved on 11/11/2026View at Capterra
Employee advocacy tools
Alternatives
Tools with the same main category, sorted by the number of features they share with Haiilo.
Employee advocacy platform with content hub, app and gamification
- X (formerly Twitter)
Price on requestno list price published4.5 / 5, G2, 221 ReviewsEmployee advocacy platform with compliance archive and enterprise software integration
- X (formerly Twitter)
Price on requestno list price published4.5 / 5, G2, 267 ReviewsUK employee advocacy platform for large organisations
- X (formerly Twitter)
- Facebook Messenger
Price on requestno list price published4.6 / 5, G2, 1,208 ReviewsAdvocacy solution from Hootsuite, formerly Amplify, for large enterprises
- X (formerly Twitter)
- TikTok
Price on requestno list price published4.4 / 5, G2, 203 Reviews
Status 11/11/2026
Sources
Every page this profile is drawn from, with the date it was checked. The status shown above is the oldest of this data.
16 sources, oldest check on 11/11/2026. haiilo.com (6) · advocacy-knowledgebase.haiilo.com (5) · omr.com (1) · trust.haiilo.com (1) · capterra.com (1) · g2.com (1) · marlinequity.com (1)
Show all addresses with check date
Method
How to read this profile
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.