Tool comparison · Social media management tools
Hootsuite
Social media suite with scheduling, monitoring, reports and employee advocacy
- Entryfrom €99per month · per user · billed annually
- Free plannoper pricing page
- Trial period14 daysno credit card required
- InterfaceGermanand 7 more languages
- Hosting according to providernot specified
- Third-party rating4.3 / 5G2 · 7,727 Reviews
- X (formerly Twitter)
- TikTok
- Bluesky
- Threads
- YouTube
- Google Business Profile
- Web app
- iOS app
- Android app
Classification
In brief
Summarised from the provider's information. Not a test verdict.
Scheduling and an editorial calendar sit alongside social inbox, brand mentions, keyword monitoring, crisis alerts and trend detection. Reports can be sent on a schedule and created in white-label format. Approvals, internal comments and tasks cover teamwork, and a content hub is aimed at employees.
SuitsSuits teams that want to bundle publishing, monitoring and reporting in one suite.
Watch outThe price applies per user with annual billing, taxes not included; the place of jurisdiction is Vancouver.
Target audiences per provider
- Agencies
- Large enterprises
Source: hootsuite.com/plans/enterprise · checked on 11/11/2026
Compared under
Sources: help.hootsuite.com/s/article/change-language, help.hootsuite.com/s/article/connect-social and 3 more · checked on 11/11/2026
Controlled vocabulary
Features
The same terms as in every other profile. Anything not listed has not been reviewed by us yet.
Planning & Publishing5Schedule posts · Automatic publishing · Editorial calendar · Bulk upload …
- yesSchedule posts
- yesAutomatic publishing
- yesEditorial calendar
- yesBulk upload
- yesUTM parameters
Sources: hootsuite.com/de/tarife, hootsuite.com/plans/enterprise · checked on 11/11/2026
Team & Approvals3Approval workflow · Internal comments · Assign tasks
- yesApproval workflow
- yesInternal comments
- yesAssign tasks
Source: hootsuite.com/de/tarife · checked on 11/11/2026
Analytics5Profile analysis · Competitor Benchmark · Paid post analytics · Social media ROI …
- yesProfile analysis
- yesCompetitor Benchmark
- yesPaid post analytics
- yesSocial media ROI
- yesWebsite traffic from social
Sources: hootsuite.com/de/tarife, hootsuite.com/plans/enterprise · checked on 11/11/2026
Reporting3Report builder · Automated report delivery · White-Label Reports
- yesReport builder
- yesAutomated report delivery
- yesWhite-Label Reports
Source: hootsuite.com/de/tarife · checked on 11/11/2026
Listening & Monitoring5Brand mentions · Keyword monitoring · Trend & topic detection · Crisis alerts …
- yesBrand mentions
- yesKeyword monitoring
- yesTrend & topic detection
- yesCrisis alerts
- yesRetroactive data in listening
Source: hootsuite.com/de/tarife · checked on 11/11/2026
Inbox & Community4Social Inbox · Inbox automation · Bulk actions · Measure response times
- yesSocial Inbox
- yesInbox automation
- yesBulk actions
- yesMeasure response times
Sources: hootsuite.com/de/tarife, help.hootsuite.com/s/article/custom-permissions · checked on 11/11/2026
AI Features2AI text for posts · AI reply suggestions
- yesAI text for posts
- yesAI reply suggestions
Source: hootsuite.com/de/tarife · checked on 11/11/2026
Employee Advocacy1Content hub for employees
- yesContent hub for employees
Source: hootsuite.com/de/tarife · checked on 11/11/2026
Administration & Security1Single Sign-On
- yesSingle Sign-On
Source: hootsuite.com/de/tarife · checked on 11/11/2026
Service & Support1Onboarding included
- yesOnboarding included
Source: hootsuite.com/de/tarife · checked on 11/11/2026
11 networks
Networks
What Hootsuite can do per network, as described by the provider.
- FacebookPublishing
- InstagramPublishing
- LinkedInPublishing
- X (formerly Twitter)Publishing
- TikTokPublishing
- BlueskyPublishing
- ThreadsScope: not specified
- YouTubePublishing
- PinterestPublishing
- WhatsAppInbox: Messages
- Google Business ProfileScope: not specified
Show full matrix 11 networks × 2 capabilities
| Network | Publish directly | Messages in inbox |
|---|---|---|
| yes | not specified | |
| yes | not specified | |
| yes | not specified | |
| X (formerly Twitter) | yes | not specified |
| TikTok | yes | not specified |
| Bluesky | yes | not specified |
| Threads | not specified | not specified |
| YouTube | yes | not specified |
| yes | not specified | |
| not specified | yes | |
| Google Business Profile | not specified | not specified |
Source: help.hootsuite.com/s/article/connect-social · checked on 11/11/2026
Per pricing page
Costs & Plans
Amounts as the provider displays them. Limits per plan, where stated.
Standard
€99
per month · per user · billed annually
- unlimited Posts
- 10 Social profiles
Professional
€199
per month · per user · billed annually
- unlimited Social profiles
Advanced
€399
per month · per user · billed annually
- unlimited Social profiles
Enterprise
no price information
Sources: hootsuite.com/de/tarife, hootsuite.com/plans · checked on 11/11/2026
Current prices from the providerAccording to the provider
Privacy & Security
We reproduce what the provider states. This is not a legal assessment.
- Provider's GDPR statementyesyes, per provider
- Data Processing Agreement (DPA)yesyes, per provider
- Hostingnot specified
- EU-US Data Privacy Frameworknot specified
- ISO 27001 certificationnot specified
- SOC 2 reportnot specified
- Provider headquartered in the EUnono, according to provider
- Trust Centeryesyes, per provider
Show all 26 criteria 22 not specified
- yesProvider's GDPR statement
- yesData Processing Agreement (DPA)
- noProvider headquartered in the EU
- not specifiedProvider from the DACH region
- not specifiedHosting in the EU
- not specifiedHosting in Germany
- not specifiedChoice of server location
- not specifiedEU-US Data Privacy Framework
- not specifiedEU Standard Contractual Clauses
- not specifiedList of subprocessors
- not specifiedISO 27001 certification
- not specifiedSOC 2 report
- not specifiedBSI C5 attestation
- not specifiedSSO via SAML
- not specifiedUser management via SCIM
- not specifiedRegular penetration tests
- yesTrust Center
- not specifiedMeta Business Partner
- not specifiedTikTok Marketing Partner
- not specifiedLinkedIn Marketing Partner
- not specifiedCustomer data not used for AI training
- not specifiedAccessibility statement
- not specifiedUS hosting
- not specifiedHosting in Switzerland
- not specifiedCISIS12 certification
- not specifiedMeta Tech Provider
Sources: hootsuite.com/legal/data-processing-addendum, hootsuite.com/legal/terms and 1 more · checked on 11/11/2026
4 listed
Integrations
connections that the provider itself names.
- Canva
- Adobe Express
- Salesforce
- Google Analytics
Source: hootsuite.com/plans/enterprise · checked on 11/11/2026
From third parties
Reviews
Social Rocket does not award a rating of its own. The values of other platforms are shown here, with retrieval dates.
- OMR Reviews3.85/ 5304 Reviews · retrieved on 11/11/2026View at OMR Reviews
- G24.3/ 57,727 Reviews · retrieved on 11/11/2026View at G2
- Capterra4.4/ 53,873 Reviews · retrieved on 11/11/2026View at Capterra
Social media management tools
Alternatives
Tools with the same main category, sorted by the number of features they share with Hootsuite.
All-in-one tool from France for planning, social inbox and analytics
- TikTok
- YouTube
- X (formerly Twitter)
- Threads
- +4
from €79per month · per user · billed annually4.5 / 5, G2, 979 ReviewsAll-in-one tool with planning, inbox and reviews, built for multi-location networks
- X (formerly Twitter)
- Google Business Profile
- YouTube
- +1
from US$50per month · per location · billed monthly4.6 / 5, G2, 442 ReviewsEnterprise platform with analytics, Competitor Benchmark, inbox and listening
- TikTok
- X (formerly Twitter)
- YouTube
- +5
from US$1,249per month4.4 / 5, G2, 382 ReviewsSocial media suite from Poland focused on inbox, moderation and scheduling
- TikTok
- YouTube
- X (formerly Twitter)
- Google Business Profile
from €79per month · flat rate · billed annually4.7 / 5, G2, 150 Reviews
Status 11/11/2026
Sources
Every page this profile is drawn from, with the date it was checked. The status shown above is the oldest of this data.
14 sources, oldest check on 11/11/2026. hootsuite.com (6) · help.hootsuite.com (4) · omr.com (1) · trustcenter.hootsuite.com (1) · capterra.com (1) · g2.com (1)
Show all addresses with check date
| 01 | help.hootsuite.com/s/article/change-languageLanguages | checked on 11/11/2026 |
| 02 | help.hootsuite.com/s/article/connect-socialNetworks, Languages | checked on 11/11/2026 |
| 03 | help.hootsuite.com/s/article/custom-permissionsFeatures | checked on 11/11/2026 |
| 04 | help.hootsuite.com/s/article/publish-schedule-mobilePlatforms | checked on 11/11/2026 |
| 05 | omr.com/de/reviews/product/hootsuiteReviews | checked on 11/11/2026 |
| 06 | trustcenter.hootsuite.com/Privacy & Security | checked on 11/11/2026 |
| 07 | capterra.com/p/121701/HootSuite/reviews/Reviews | checked on 11/11/2026 |
| 08 | g2.com/products/hootsuite/reviewsReviews | checked on 11/11/2026 |
| 09 | hootsuite.com/Positioning | checked on 11/11/2026 |
| 10 | hootsuite.com/de/tarifeFeatures, Costs & Plans, Billing | checked on 11/11/2026 |
| 11 | hootsuite.com/legal/data-processing-addendumPrivacy & Security | checked on 11/11/2026 |
| 12 | hootsuite.com/legal/termsProvider, Privacy & Security | checked on 11/11/2026 |
| 13 | hootsuite.com/plansCosts & Plans | checked on 11/11/2026 |
| 14 | hootsuite.com/plans/enterpriseTarget audiences, Features, Integrations | checked on 11/11/2026 |
Method
How to read this profile
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.