Tool comparison · Social media management tools
HubSpot Social Media Management
Social media module in HubSpot Marketing Hub with scheduling, inbox and reporting
- Entryfrom €792per month · flat rate · billed annually
- Free plannoper pricing page
- Trial periodnot specified
- InterfaceGermanand 1 more language
- Hosting according to providerGermany
- Third-party ratingno rating recorded
- TikTok
- X (formerly Twitter)
- YouTube
- Web app
- iOS app
- Android app
Classification
In brief
Summarised from the provider's information. Not a test verdict.
The social tool is part of Marketing Hub and only available on the Professional plan. It schedules and publishes for Facebook, Instagram, LinkedIn, TikTok, X, YouTube and Reddit, with approvals, bulk upload, queue and AI captions. There is also a social inbox for comments and direct messages, keyword monitoring and reports.
SuitsFor teams that want to manage social media in the same system as their other marketing in HubSpot.
Watch outThe social tool is only available on the Professional plan of Marketing Hub, plus a one-time onboarding fee.
Target audiences per provider
- Agencies
- Creator & Influencer
Source: blog.hubspot.com/marketing/best-crm-for-social-… · checked on 11/11/2026
Sources: knowledge.hubspot.com/help-and-resources/hubspo…, ir.hubspot.com/resources/investor-faqs and 2 more · checked on 11/11/2026
Controlled vocabulary
Features
The same terms as in every other profile. Anything not listed has not been reviewed by us yet.
Planning & Publishing7Schedule posts · Automatic publishing · One post for multiple networks · Queue …
- yesSchedule posts
- yesAutomatic publishing
- yesOne post for multiple networks
- yesQueue
- yesBulk upload
- yesLink shortening
- yesSchedule via smartphone app
Sources: knowledge.hubspot.com/social/create-and-publish…, legal.hubspot.com/hubspot-product-and-services-… and 2 more · checked on 11/11/2026
Team & Approvals1Approval workflow
- yesApproval workflow
Source: legal.hubspot.com/hubspot-product-and-services-… · checked on 11/11/2026
Network-Specific Features3Schedule first comment · Schedule Reels · Publish directly to TikTok
- yesSchedule first comment
- yesSchedule Reels
- yesPublish directly to TikTok
Sources: knowledge.hubspot.com/social/create-and-publish…, knowledge.hubspot.com/social/create-and-publish… and 1 more · checked on 11/11/2026
Analytics3Profile analysis · Post analysis · Competitor Benchmark
- yesProfile analysis
- yesPost analysis
- yesCompetitor Benchmark
Sources: knowledge.hubspot.com/social/analyze-social-rep…, knowledge.hubspot.com/social/social-streams · checked on 11/11/2026
Reporting3Report builder · Automated report delivery · CSV/Excel export
- yesReport builder
- yesAutomated report delivery
- yesCSV/Excel export
Source: knowledge.hubspot.com/dashboard/email-or-export… · checked on 11/11/2026
Listening & Monitoring1Keyword monitoring
- yesKeyword monitoring
Source: knowledge.hubspot.com/social/social-streams · checked on 11/11/2026
Inbox & Community3Social Inbox · Reply to comments · Reply to direct messages
- yesSocial Inbox
- yesReply to comments
- yesReply to direct messages
Source: knowledge.hubspot.com/social/use-inbox-streams · checked on 11/11/2026
Automation & Chat1Website chat widget
- yesWebsite chat widget
Source: knowledge.hubspot.com/chatflows/create-a-live-c… · checked on 11/11/2026
AI Features2AI text for posts · AI hashtag suggestions
- yesAI text for posts
- yesAI hashtag suggestions
Source: knowledge.hubspot.com/social/create-and-publish… · checked on 11/11/2026
7 networks
Networks
What HubSpot Social Media Management can do per network, as described by the provider.
- FacebookPublishingAnalyticsInbox: CommentsFeed
- InstagramPublishingAnalyticsInbox: Comments, MessagesFeed, Carousels, Reels, Stories, First comment
- LinkedInPublishingAnalyticsInbox: CommentsFeed, Documents
- RedditPublishingAnalyticsInbox: CommentsFeed
- TikTokPublishingAnalyticsInbox: CommentsReels
- X (formerly Twitter)PublishingAnalyticsInbox: CommentsFeed
- YouTubePublishingAnalyticsInbox: Comments
Show full matrix 7 networks × 11 capabilities
| Network | Publish directly | Feed posts | Reels/short videos | Stories | Carousels | Documents (PDF) | First comment | Analytics | Competitor analytics | Comments in inbox | Messages in inbox |
|---|---|---|---|---|---|---|---|---|---|---|---|
| yes | yes | not specified | not specified | not specified | not specified | not specified | yes | yes | yes | not specified | |
| yes | yes | yes | yes | yes | not specified | yes | yes | yes | yes | yes | |
| yes | yes | not specified | not specified | not specified | yes | not specified | yes | not specified | yes | not specified | |
| yes | yes | not specified | not specified | not specified | not specified | not specified | yes | not specified | yes | not specified | |
| TikTok | yes | not specified | yes | not specified | not specified | not specified | not specified | yes | not specified | yes | not specified |
| X (formerly Twitter) | yes | yes | not specified | not specified | not specified | not specified | not specified | yes | yes | yes | not specified |
| YouTube | yes | not specified | not specified | not specified | not specified | not specified | not specified | yes | yes | yes | not specified |
Source: knowledge.hubspot.com/social/connect-your-socia… · checked on 11/11/2026
Per pricing page
Costs & Plans
Amounts as the provider displays them. Limits per plan, where stated.
Marketing Hub Professional
€792
per month · billed annually
€880 with monthly payment- 2,000 Contacts
- 3,000 AI credits
- 3 Users
- 50 Social profiles
- 10,000 Posts
Marketing Hub Enterprise
€3,300
per month · billed annually
- 10,000 Contacts
- 5,000 AI credits
- 5 Users
- 300 Social profiles
- 10,000 Posts
Sources: hubspot.com/pricing/marketing, legal.hubspot.com/hubspot-product-and-services-… and 1 more · checked on 11/11/2026
Current prices from the providerAccording to the provider
Privacy & Security
We reproduce what the provider states. This is not a legal assessment.
- Provider's GDPR statementyesyes, per provider
- Data Processing Agreement (DPA)yesyes, per provider
- Hosting: Germanyyesper provider
- EU-US Data Privacy Frameworknot specified
- ISO 27001 certificationnono, according to provider
- SOC 2 reportyesyes, per provider
- Provider headquartered in the EUnono, according to provider
- List of subprocessorsyesyes, per provider
- Trust Centeryesyes, per provider
Show all 26 criteria 16 not specified
- yesProvider's GDPR statement
- yesData Processing Agreement (DPA)
- noProvider headquartered in the EU
- not specifiedProvider from the DACH region
- yesHosting in the EU
- yesHosting in Germany
- yesChoice of server location
- not specifiedEU-US Data Privacy Framework
- not specifiedEU Standard Contractual Clauses
- yesList of subprocessors
- noISO 27001 certification
- yesSOC 2 report
- not specifiedBSI C5 attestation
- not specifiedSSO via SAML
- not specifiedUser management via SCIM
- not specifiedRegular penetration tests
- yesTrust Center
- not specifiedMeta Business Partner
- not specifiedTikTok Marketing Partner
- not specifiedLinkedIn Marketing Partner
- not specifiedCustomer data not used for AI training
- not specifiedAccessibility statement
- not specifiedUS hosting
- not specifiedHosting in Switzerland
- not specifiedCISIS12 certification
- not specifiedMeta Tech Provider
Sources: hubspot.com/security-and-compliance, legal.hubspot.com/dpa and 4 more · checked on 11/11/2026
5 listed
Integrations
connections that the provider itself names.
- Canva
- Google Drive
- Slack
- Microsoft Teams
- Bitly
Source: ecosystem.hubspot.com/marketplace · checked on 11/11/2026
Social media management tools
Alternatives
Tools with the same main category, sorted by the number of features they share with HubSpot Social Media Management.
All-in-one tool from France for planning, social inbox and analytics
- TikTok
- YouTube
- X (formerly Twitter)
- Threads
- +4
from €79per month · per user · billed annually4.5 / 5, G2, 979 ReviewsSocial media suite from Ingolstadt with inbox, scheduling and German-language support
- X (formerly Twitter)
- TikTok
- YouTube
- +5
Price on requestno list price published4.2 / 5, G2, 17 ReviewsSocial media suite from Poland focused on inbox, moderation and scheduling
- TikTok
- YouTube
- X (formerly Twitter)
- Google Business Profile
from €79per month · flat rate · billed annually4.7 / 5, G2, 150 ReviewsSocial media suite from Vienna with inbox, planning and German-language support
- TikTok
- YouTube
- Threads
- +4
from €39per month · flat rate4.3 / 5, G2, 147 Reviews
No information available yet
We have not found verifiable information from the provider for these areas, or have not yet checked them. We do not enter anything we cannot back up with a source.
- No third-party reviews
Status 11/11/2026
Sources
Every page this profile is drawn from, with the date it was checked. The status shown above is the oldest of this data.
24 sources, oldest check on 11/11/2026. knowledge.hubspot.com (14) · legal.hubspot.com (3) · hubspot.com (3) · blog.hubspot.com (1) · ecosystem.hubspot.com (1) · ir.hubspot.com (1) · trust.hubspot.com (1)
Show all addresses with check date
Method
How to read this profile
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.