Tool comparison · Ad Creatives & Ad Inspiration
Pencil
AI ad creatives and analysis, part of Brandtech Group
- Entryfrom US$14per month · flat rate · billed monthly
- Free plannoper pricing page
- Trial periodnot specified
- Interfacenot specified
- Hosting according to providernot specified
- Third-party rating4.7 / 5G2 · 16 Reviews
- TikTok
- YouTube
- Web app
Classification
In brief
Summarised from the provider's information. Not a test verdict.
Pencil generates ad creatives including copy and videos with AI, provides AI feedback on creatives and analyses paid campaigns. Bulk creation, format adaptation, brand kit, AI voiceover and integration with Figma, Sharepoint and Power BI are planned. Ads on Facebook, Instagram, TikTok, YouTube and LinkedIn are connected.
SuitsSuits if ad creatives are to be produced and evaluated in large numbers.
Watch outA free account only covers a few ads for trying out; the full platform is paid.
Target audiences per provider
- Small businesses
- Large enterprises
Source: trypencil.com/pricing · checked on 11/11/2026
Compared under
Sources: help.trypencil.com/en/articles/10219575-what-la…, help.trypencil.com/en/articles/10106178-what-is… and 3 more · checked on 11/11/2026
Controlled vocabulary
Features
The same terms as in every other profile. Anything not listed has not been reviewed by us yet.
Team & Approvals2Roles & Permissions · Multiple brands/workspaces
- yesRoles & Permissions
- yesMultiple brands/workspaces
Source: trypencil.com/pricing · checked on 11/11/2026
Analytics1Paid post analytics
- yesPaid post analytics
Source: trypencil.com/pricing · checked on 11/11/2026
AI Features4AI text for posts · AI image generator · AI feedback on posts · AI credits
- yesAI text for posts
- yesAI image generator
- yesAI feedback on posts
- yesAI credits
Source: trypencil.com/pricing · checked on 11/11/2026
Design3Brand kit · Automatically adjust formats · Import from Figma/Photoshop
- yesBrand kit
- yesAutomatically adjust formats
- yesImport from Figma/Photoshop
Sources: help.trypencil.com/en/articles/10106178-what-is…, help.trypencil.com/en/articles/12648919-how-do-… · checked on 11/11/2026
Video3Text to video · AI Audio, Music & Effects · AI dubbing in other languages
- yesText to video
- yesAI Audio, Music & Effects
- yesAI dubbing in other languages
Sources: trypencil.com/pricing, help.trypencil.com/en/articles/9948473-how-are-… · checked on 11/11/2026
Ads4Manage ads across multiple networks · Create ads in bulk · Creative analytics · AI ad creatives
- yesManage ads across multiple networks
- yesCreate ads in bulk
- yesCreative analytics
- yesAI ad creatives
Source: trypencil.com/pricing · checked on 11/11/2026
5 networks
Networks
What Pencil can do per network, as described by the provider.
- FacebookAds
- InstagramAds
- TikTokAds
- YouTubeAds
- LinkedInAds
Show full matrix 5 networks × 1 capabilities
| Network | Ads |
|---|---|
| yes | |
| yes | |
| TikTok | yes |
| YouTube | yes |
| yes |
Source: trypencil.com/pricing · checked on 11/11/2026
Per pricing page
Costs & Plans
Amounts as the provider displays them. Limits per plan, where stated.
Core
US$11
per month · flat rate · billed annually
US$14 with monthly payment- 50 Generations
Growth
US$44
per month · flat rate · billed annually
US$55 with monthly payment- 250 Generations
Pro
no price information
Source: trypencil.com/pricing · checked on 11/11/2026
Current prices from the providerAccording to the provider
Privacy & Security
We reproduce what the provider states. This is not a legal assessment.
- Provider's GDPR statementyesyes, per provider
- Data Processing Agreement (DPA)yesyes, per provider
- Hostingnot specified
- EU-US Data Privacy Frameworknot specified
- ISO 27001 certificationnot specified
- SOC 2 reportnot specified
- Provider headquartered in the EUnono, according to provider
Show all 26 criteria 23 not specified
- yesProvider's GDPR statement
- yesData Processing Agreement (DPA)
- noProvider headquartered in the EU
- not specifiedProvider from the DACH region
- not specifiedHosting in the EU
- not specifiedHosting in Germany
- not specifiedChoice of server location
- not specifiedEU-US Data Privacy Framework
- not specifiedEU Standard Contractual Clauses
- not specifiedList of subprocessors
- not specifiedISO 27001 certification
- not specifiedSOC 2 report
- not specifiedBSI C5 attestation
- not specifiedSSO via SAML
- not specifiedUser management via SCIM
- not specifiedRegular penetration tests
- not specifiedTrust Center
- not specifiedMeta Business Partner
- not specifiedTikTok Marketing Partner
- not specifiedLinkedIn Marketing Partner
- not specifiedCustomer data not used for AI training
- not specifiedAccessibility statement
- not specifiedUS hosting
- not specifiedHosting in Switzerland
- not specifiedCISIS12 certification
- not specifiedMeta Tech Provider
Source: trypencil.com/legals/data-processing-addendum · checked on 11/11/2026
13 listed
Integrations
connections that the provider itself names.
- Google Drive
- OneDrive
- Slack
- HubSpot
- Salesforce
- Shopify
- WordPress
- Power BI
- Tableau
- Google Sheets
- Figma
- Airtable
- SharePoint
Sources: help.trypencil.com/en/articles/13334383-how-do-…, help.trypencil.com/en/articles/13334383-how-do-… · checked on 11/11/2026
From third parties
Reviews
Social Rocket does not award a rating of its own. The values of other platforms are shown here, with retrieval dates.
- G24.7/ 516 Reviews · retrieved on 11/11/2026View at G2
- Capterra4.0/ 51 Reviews · retrieved on 11/11/2026View at Capterra
Ad Creatives & Ad Inspiration
Alternatives
Tools with the same main category, sorted by the number of features they share with Pencil.
AI platform for creator-style video ads with avatars
- TikTok
- X (formerly Twitter)
Price on requestno list price publishedno review at G2Ad creatives and banners at scale, formerly Creatopy and Bannersnack
- Google Ads
from US$29per month · flat rate · billed annually4.6 / 5, G2, 38 ReviewsAI generator for ad creatives on Facebook and Instagram
from US$20per month · flat rate · Promotional price · billed annually4.3 / 5, G2, 801 ReviewsPlatform for scalable ad creatives and dynamic creatives
Networks: not specified
Price on requestno list price published4.4 / 5, G2, 409 Reviews
Status 11/11/2026
Sources
Every page this profile is drawn from, with the date it was checked. The status shown above is the oldest of this data.
12 sources, oldest check on 11/11/2026. help.trypencil.com (6) · trypencil.com (3) · thebrandtechgroup.com (1) · capterra.com (1) · g2.com (1)
Show all addresses with check date
Method
How to read this profile
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.