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Homepage of checkst: „Bis du’s checkst.“ with app image and character.
checkst.app, homepage

Case studyOwn brandLearning apps

checkst und teckst

A brand identity for two learning apps: logo, characters, colours, typeface and icons on one sheet, from which every surface is built.

Brand
checkst.app
Service
Brand identity, brand sheet
Designed for
App, website, App Store
Signature
The dog-ear

Task

Two standalone apps that belong together needed a brand, one you can recognise at a glance: the dog-ear you fold into a book so you can come back to it.

The folded corner is the signature of the whole family: on every icon, every card, in both app icons and in the two characters Ecki and Kladde.

Everything sits on one brand sheet, from which the apps, the website and all future social media formats are built.

Characters

Ecki and Kladde

Two characters with illustrations for recurring moments: done, series saved, recording running.

The checkst character, a card with a yellow dog-ear, jumps for joy among colourful confetti.
Geschafft
The checkst character next to a breaking block of ice with a flame inside it.
Serie gerettet
The checkered teckst figure hands the checkst figure a card.
Handover from teckst to checkst
The checkered teckst figure with headphones, next to sound waves and a red recording dot.
Recording in progress
Two app views "Lernen", light and dark.
App "Lernen" Paper and chalkboard
The checkst figure cheers on a dark background.
Done on the chalkboard
The checkst figure holds a burning torch.
Series holds

Surfaces

One corner, everywhere

Preview cards for shared links and the app icons in light and dark.

Preview card of a checkst guide: „Anki am iPhone: so lernst du mit Spaced Repetition“ next to a flashcard with a dog-eared corner.
Preview card checkst 1200 × 630
App icon light: white card with a yellow dog-eared corner and two eyes.
App icon light
App icon dark: the same card on a dark background.
App icon dark

Scope

What exists

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Own brand · Brand character, story reels, daily deal reels

Your brand as a series.

If your company regularly has new things to share, such as offers, properties, products or appointments, we will show you how to turn them into a series in the initial consultation.

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