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Carousel slide 1 on dark: Scoutable symbol and the sentence „Wir machen Menschen auffindbar, die gefunden werden wollen.“
Carousel, slide 1 4:5
Post on light: „Was ein gutes Profil beantwortet.“ with a table of six rows.
Post 4:5
Post on dark with the headline „Keine Angabe ist kein Nein.“
Post 4:5

Case studyOwn brandPlatform for models and agencies

Scoutable

Profile picture, carousel, single posts, story cover images and link preview, built from the website's typography, colours and sentences.

Brand
scoutable.de
Service
Brand presence, social kit
Designed for
Instagram, LinkedIn, X
Formats
4:5 · 9:16 · 1:1 · 1,91:1

Task

Our own platform Scoutable needed profiles on social networks before there were photos, shoots or campaigns. So we built a kit that lives entirely from the website, from its typography, its colours and its sentences.

Every sentence in the kit is taken from or condensed from a page of the platform. There are no numbers that go out of date, no quotes and no photos of people: anyone who has a profile on the platform has agreed to the profile, not to the advertising.

Three rules carry the entire kit: only what the product does; no people; the visual language of the website, adapted to social media dimensions.

Carousel

“Who is Scoutable” in slides

To swipe through, as on the network. 1080 × 1350.

Carousel slide 1 on dark: Scoutable symbol and the sentence „Wir machen Menschen auffindbar, die gefunden werden wollen.“
Carousel, slide 1
Carousel slide 2 on light: "Platform, not agency."
Carousel, slide 2
Carousel slide 3 on dark: "Free for models."
Carousel, slide 3
Carousel slide 4 on light: "You decide what is public." with a list of details.
Carousel, slide 4
Carousel slide 5 on light: "Verified means someone has checked."
Carousel, slide 5

Single posts and stories

One sentence per post

Light and dark posts alternate in the grid. Each one ends on the address it belongs to.

Light post: „So finden Auftraggeber dich.“ with three numbered steps.
Post 4:5
Dark post: „Erst das Ziel, dann die Agentur.“
Post 4:5
Light post: „Vor der Bewerbung nachsehen.“
Post 4:5
Dark post: „Bezahlt wird nur die Annahme.“
Post 4:5
Dark story cover: Scoutable character and „Wer ist Scoutable?“
Story cover 9:16
Post on light background: "Find models and contact them directly."
Post 4:5
Story cover image on light background: "Before you apply."
Story cover image 9:16

Profile

One mark, light and dark

The profile picture in light and dark, plus the preview for shared links.

Dark profile picture: the Scoutable mark, a rounded square with a green dot.
Dark profile picture 1:1
Link preview: "Find models and contact them directly." with the Scoutable mark on a light background.
Link preview 1200 × 630
Profile picture light: the Scoutable symbol on a light background.
Profile picture light 1:1

Scope

What exists

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Your brand as a series.

If your company regularly has new things to share, such as offers, properties, products or appointments, we will show you how to turn them into a series in the initial consultation.

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