Tool comparison · Reporting & dashboard tools
Funnel
Marketing data platform that centralizes social and ad data
- Entryfrom €280per month · billed annually
- Free plannoper pricing page
- Trial period14 daysno credit card required
- Interfacenot specified
- Hosting according to providerEU
- Third-party rating4.5 / 5G2 · 297 Reviews
- TikTok
- X (formerly Twitter)
- YouTube
- Web app
Classification
In brief
Summarised from the provider's information. Not a test verdict.
Data collected across channels flows into dashboards, scheduled reports and exports to Looker Studio, Power BI, Tableau and Google Sheets. Social networks are purely data connections. Social ROI and AI evaluation are planned, and SSO via SAML and SCIM are also planned.
SuitsThe target group is SMEs, large enterprises and agencies that analyze marketing data from many channels in their own BI tools.
Watch outThe entry price is a starting price plus taxes, and capacity is billed via Flexpoints.
Target audiences per provider
- SMEs
- Large enterprises
- Agencies
Source: funnel.io/pricing · checked on 11/11/2026
Sources: funnel.io/web-app, help.funnel.io/en/articles/8020917-introduction… and 4 more · checked on 11/11/2026
Controlled vocabulary
Features
The same terms as in every other profile. Anything not listed has not been reviewed by us yet.
Team & Approvals1Multiple brands/workspaces
- yesMultiple brands/workspaces
Source: funnel.io/pricing · checked on 11/11/2026
Analytics1Social media ROI
- yesSocial media ROI
Source: funnel.io/pricing · checked on 11/11/2026
Reporting6Report builder · Automated report delivery · CSV/Excel export · Live dashboard via link …
- yesReport builder
- yesAutomated report delivery
- yesCSV/Excel export
- yesLive dashboard via link
- yesLooker Studio connection
- yesCross-channel marketing data
Sources: funnel.io/pricing, help.funnel.io/en/articles/16527170-august-2026… and 2 more · checked on 11/11/2026
AI Features1AI evaluation
- yesAI evaluation
Source: funnel.io/pricing · checked on 11/11/2026
Administration & Security2Single Sign-On · Unlimited users
- yesSingle Sign-On
- yesUnlimited users
Source: funnel.io/pricing · checked on 11/11/2026
6 networks
Networks
What Funnel can do per network, as described by the provider.
- FacebookAnalyticsAds
- InstagramAnalytics
- TikTokAds
- LinkedInAnalytics
- X (formerly Twitter)Analytics
- YouTubeAnalytics
Show full matrix 6 networks × 2 capabilities
| Network | Analytics | Ads |
|---|---|---|
| yes | yes | |
| yes | not specified | |
| TikTok | not specified | yes |
| yes | not specified | |
| X (formerly Twitter) | yes | not specified |
| YouTube | yes | not specified |
Source: page.funnel.io/data-studio · checked on 11/11/2026
Per pricing page
Costs & Plans
Amounts as the provider displays them. Limits per plan, where stated.
Starter
€280
per month · billed annually
- unlimited Users
Business
€560
per month · billed annually
- unlimited Users
Enterprise
no price information
- unlimited Users
Sources: funnel.io/pricing, funnel.io/general-terms-and-conditions · checked on 11/11/2026
Current prices from the providerAccording to the provider
Privacy & Security
We reproduce what the provider states. This is not a legal assessment.
- Provider's GDPR statementyesyes, per provider
- Data Processing Agreement (DPA)yesyes, per provider
- Hosting: EUyesper provider
- EU-US Data Privacy Frameworknot specified
- ISO 27001 certificationyesyes, per provider
- SOC 2 reportyesyes, per provider
- Provider headquartered in the EUyesyes, per provider
- Provider from the DACH regionnono, according to provider
- SSO via SAMLyesyes, per provider
- User management via SCIMyesyes, per provider
Show all 26 criteria 15 not specified
- yesProvider's GDPR statement
- yesData Processing Agreement (DPA)
- yesProvider headquartered in the EU
- noProvider from the DACH region
- yesHosting in the EU
- not specifiedHosting in Germany
- yesChoice of server location
- not specifiedEU-US Data Privacy Framework
- not specifiedEU Standard Contractual Clauses
- not specifiedList of subprocessors
- yesISO 27001 certification
- yesSOC 2 report
- not specifiedBSI C5 attestation
- yesSSO via SAML
- yesUser management via SCIM
- not specifiedRegular penetration tests
- not specifiedTrust Center
- not specifiedMeta Business Partner
- not specifiedTikTok Marketing Partner
- not specifiedLinkedIn Marketing Partner
- not specifiedCustomer data not used for AI training
- not specifiedAccessibility statement
- yesUS hosting
- not specifiedHosting in Switzerland
- not specifiedCISIS12 certification
- not specifiedMeta Tech Provider
Sources: funnel.io/funnel-data-privacy-and-security, funnel.io/funnel-gdpr-data-processing-agreement and 2 more · checked on 11/11/2026
10 listed
Integrations
connections that the provider itself names.
- HubSpot
- Salesforce
- Shopify
- Google Analytics
- Looker Studio
- ChatGPT
- MCP server
- Power BI
- Tableau
- Google Sheets
Sources: page.funnel.io/data-studio, funnel.io/report · checked on 11/11/2026
From third parties
Reviews
Social Rocket does not award a rating of its own. The values of other platforms are shown here, with retrieval dates.
- OMR Reviews4.28/ 537 Reviews · retrieved on 11/11/2026View at OMR Reviews
- G24.5/ 5297 Reviews · retrieved on 11/11/2026View at G2
- Capterra4.7/ 520 Reviews · retrieved on 11/11/2026View at Capterra
Reporting & dashboard tools
Alternatives
Tools with the same main category, sorted by the number of features they share with Funnel.
Reporting platform for agencies with client reports and live dashboards
- TikTok
- YouTube
- Vimeo
- +3
from €17per month · per client · billed annually4.7 / 5, G2, 464 ReviewsReporting platform from the Netherlands for agencies with data source credits
- TikTok
- YouTube
- +1
from €699per month · flat rate · billed annually4.5 / 5, G2, 286 ReviewsReporting tool for agencies with a Looker Studio connection and AI summary
- TikTok
- X (formerly Twitter)
- Google Business Profile
from US$12.50per month · per data source · billed annually4.6 / 5, G2, 305 ReviewsReporting tool from Brazil for agencies, with a separate planning product
- TikTok
- YouTube
- Threads
- +2
from US$16.80per month · flat rate · Promotional price · billed annually4.6 / 5, G2, 49 Reviews
Status 11/11/2026
Sources
Every page this profile is drawn from, with the date it was checked. The status shown above is the oldest of this data.
16 sources, oldest check on 11/11/2026. funnel.io (7) · help.funnel.io (4) · app.funnel.io (1) · omr.com (1) · page.funnel.io (1) · capterra.com (1) · g2.com (1)
Show all addresses with check date
| 01 | app.funnel.io/Platforms | checked on 11/11/2026 |
| 02 | funnel.io/funnel-data-privacy-and-securityPrivacy & Security | checked on 11/11/2026 |
| 03 | funnel.io/funnel-gdpr-data-processing-agreementPrivacy & Security | checked on 11/11/2026 |
| 04 | funnel.io/general-terms-and-conditionsProvider, Privacy & Security, Billing | checked on 11/11/2026 |
| 05 | funnel.io/modern-slavery-statementProvider | checked on 11/11/2026 |
| 06 | funnel.io/pricingTarget audiences, Positioning, Features, Costs & Plans, Privacy & Security, Billing | checked on 11/11/2026 |
| 07 | funnel.io/reportIntegrations | checked on 11/11/2026 |
| 08 | funnel.io/web-appLanguages | checked on 11/11/2026 |
| 09 | help.funnel.io/en/articles/16527170-august-2026-release-notesFeatures | checked on 11/11/2026 |
| 10 | help.funnel.io/en/articles/17780138-manage-exports-using-funnel-mcpFeatures | checked on 11/11/2026 |
| 11 | help.funnel.io/en/articles/18172727-november-2026-release-notesFeatures | checked on 11/11/2026 |
| 12 | help.funnel.io/en/articles/8020917-introduction-to-funnelLanguages | checked on 11/11/2026 |
| 13 | omr.com/de/reviews/product/funnelReviews | checked on 11/11/2026 |
| 14 | page.funnel.io/data-studioNetworks, Integrations | checked on 11/11/2026 |
| 15 | capterra.com/p/156756/Funnel/reviews/Reviews | checked on 11/11/2026 |
| 16 | g2.com/products/funnel/reviewsReviews | checked on 11/11/2026 |
Method
How to read this profile
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.