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Tool comparison · Measure & Listen

Reporting & dashboard tools

Reporting and dashboard tools combine data from social media and other marketing channels and turn it into dashboards and automated client reports. They are mainly intended for agencies that regularly create reports for many clients.

As of: 11/11/202629 Tools in this categoryHow we compareLinks to vendors may be affiliate links; each one is then labelled individually. The order never depends on whether a vendor pays a commission.

Guide to this category

What matters01Data sources02Reporting format03Sharing04Pricing model05AIExplainClose
  1. 01Data sources

    the social networks, ad accounts and web data that can be connected differ.

  2. 02Reporting format

    white label, report builder, scheduled sending and live dashboard via link.

  3. 03Sharing

    connection to Looker Studio, Power BI, Tableau or Google Sheets, and API access.

  4. 04Pricing model

    price per client, per data source or by usage, plus add-on modules.

  5. 05AI

    summaries and analyses based on credits are not available everywhere.

Probably not here: If you only want to evaluate the figures of your own social profiles, the social media analytics tools will suffice.

29 Tools

Reviews: G2 (for 28 of 29 tools)

Order: tools focused on Reporting & dashboard tools first, within them by number of reviews at G2. No separate rating; the sorting does not account for whether a provider pays commission. How the list is built

  1. Supermetrics

    Marketing data platform from Finland with connectors, dashboards and planning

    • Instagram
    • LinkedIn
    • Facebook
    • TikTok
    • YouTube
    • Pinterest
    • X (formerly Twitter)
    • +3
    • EU hosting according to provider
    4.4 / 5G2 · 827 Reviews
    from €39per month · flat ratebilled annually
    Details for Supermetrics

    In brief

    The platform collects data from social channels, ads and other sources and forwards it to Looker Studio, Power BI, Google Sheets and other destinations. Via Supermetrics Studio, you can also schedule posts and edit comments. Report builder, live dashboard via link, AI evaluation and SSO are available, and pricing tiers depend on the number of data sources.

    SuitsFor marketing teams and agencies that feed social data into their reporting and BI tools.

    Watch outThe site only lists prices on request, and regional processing is only available for selected products.

    Features as stated by the provider21 listed

    • Planning & Publishing 2
    • Team & Approvals 1
    • Network-Specific Features 3
    • Analytics 4
    • Reporting 6
    • Inbox & Community 1
    • AI Features 1
    • Reviews 1
    • Administration & Security 2

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    EU

    Reviews

    OMR Reviews
    4.13 / 5 · 15 Reviews
    G2
    4.4 / 5 · 827 Reviews
    Capterra
    4.3 / 5 · 110 Reviews
    Preview image of Supermetrics, published by the provider
    Provider imagesupermetrics.com

    Plans

    Starter
    no price information
    Growth
    no price information
    Enterprise
    no price information
    View profileTo vendorAlternatives

    18 sources · checked on 11/11/2026 · View sources

  2. AgencyAnalytics

    Reporting platform for agencies with client reports and live dashboards

    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • TikTok
    • YouTube
    • Vimeo
    • +3
    • Interface in German
    • 14 day trial
    4.7 / 5G2 · 464 Reviews
    from €17per month · per clientbilled annually
    Details for AgencyAnalytics

    In brief

    Social networks, ad data and other marketing channels are fed as data sources into a report builder. Reports appear in your own branding and are sent automatically by email or made available as a live dashboard via link. Client access, industry benchmarks and an AI summary complement this.

    SuitsSuits agencies that want to bundle reports for their clients in one tool.

    Watch outThe networks serve only as data sources for reports; there is no publishing or inbox feature.

    Features as stated by the provider20 listed

    • Team & Approvals 1
    • Analytics 5
    • Reporting 8
    • Listening & Monitoring 1
    • AI Features 1
    • Administration & Security 4

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    USA

    Reviews

    OMR Reviews
    4.5 / 5 · 3 Reviews
    G2
    4.7 / 5 · 464 Reviews
    Capterra
    4.8 / 5 · 116 Reviews
    Preview image of AgencyAnalytics, published by the provider
    Provider imageagencyanalytics.com

    Plans14 day trial

    Core
    €17
    per month · per client · billed annually
    Volume (ab 25 Kunden)
    no price information
    View profileTo vendorAlternatives

    15 sources · checked on 11/11/2026 · View sources

  3. Porter Metrics

    Reporting tool for agencies with a Looker Studio connection and AI summary

    • Instagram
    • Facebook
    • TikTok
    • Pinterest
    • Reddit
    • X (formerly Twitter)
    • Google Business Profile
    • Free plan, limited
    • 14 day trial
    4.6 / 5G2 · 305 Reviews
    from US$12.50per month · per data sourcebilled annually
    Details for Porter Metrics

    In brief

    Data from social channels, web analytics and other sources flows into the report builder, which handles white-label reports, scheduled delivery and live dashboards shareable by link. Public profiles of other accounts can be evaluated in a Competitor Benchmark. An AI summarises reports and works on a credit basis; pricing depends on the connected data sources.

    SuitsFor agencies and freelancers who bundle social figures with data from other marketing channels in client reports.

    Watch outThe free plan has limited data history.

    Features as stated by the provider14 listed

    • Analytics 4
    • Reporting 7
    • AI Features 2
    • Administration & Security 1

    Privacy according to provider

    GDPR statement
    not specified
    Data processing agreement (DPA)
    not specified
    Hosting
    not specified

    Reviews

    G2
    4.6 / 5 · 305 Reviews
    Capterra
    4.6 / 5 · 8 Reviews
    Preview image of Porter Metrics, published by the provider
    Provider imageportermetrics.com

    Plans14 day trial

    Free
    US$0
    per month
    Reporting (1 Konto)
    US$12.50
    per month · per data source · billed annually
    View profileTo vendorAlternatives

    9 sources · checked on 11/11/2026 · View sources

  4. Funnel

    Marketing data platform that centralizes social and ad data

    • Facebook
    • Instagram
    • TikTok
    • LinkedIn
    • X (formerly Twitter)
    • YouTube
    • EU hosting according to provider
    • 14 day trial
    4.5 / 5G2 · 297 Reviews
    from €280per monthbilled annually
    Details for Funnel

    In brief

    Data collected across channels flows into dashboards, scheduled reports and exports to Looker Studio, Power BI, Tableau and Google Sheets. Social networks are purely data connections. Social ROI and AI evaluation are planned, and SSO via SAML and SCIM are also planned.

    SuitsThe target group is SMEs, large enterprises and agencies that analyze marketing data from many channels in their own BI tools.

    Watch outThe entry price is a starting price plus taxes, and capacity is billed via Flexpoints.

    Features as stated by the provider11 listed

    • Team & Approvals 1
    • Analytics 1
    • Reporting 6
    • AI Features 1
    • Administration & Security 2

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    EU

    Reviews

    OMR Reviews
    4.28 / 5 · 37 Reviews
    G2
    4.5 / 5 · 297 Reviews
    Capterra
    4.7 / 5 · 20 Reviews
    Preview image of Funnel, published by the provider
    Provider imagefunnel.io

    Plans14 day trial

    Starter
    €280
    per month · billed annually
    Business
    €560
    per month · billed annually
    Enterprise
    no price information
    View profileTo vendorAlternatives

    16 sources · checked on 11/11/2026 · View sources

  5. Whatagraph

    Reporting platform from the Netherlands for agencies with data source credits

    • Facebook
    • Instagram
    • LinkedIn
    • TikTok
    • Pinterest
    • YouTube
    • Reddit
    • +1
    • EU hosting according to provider
    • 14 day trial
    4.5 / 5G2 · 286 Reviews
    from €699per month · flat ratebilled annually
    Details for Whatagraph

    In brief

    The report builder combines data from social, advertising and web channels and delivers white-label reports, live dashboards via link and scheduled delivery. Custom metrics, alerts, an AI summary, Looker Studio connection and SSO are included. Reports are unlimited, and billing is based on connected data accounts.

    SuitsFor agencies, SMEs and multi-location retail networks that automate reporting across many channels.

    Watch outThe networks serve only as data sources, and SSO via SAML is only available as an add-on module in the Prime plan.

    Features as stated by the provider17 listed

    • Planning & Publishing 1
    • Analytics 4
    • Reporting 8
    • AI Features 1
    • Administration & Security 3

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    EU

    Reviews

    G2
    4.5 / 5 · 286 Reviews
    Capterra
    4.4 / 5 · 84 Reviews
    Preview image of Whatagraph, published by the provider
    Provider imagewhatagraph.com

    Plans14 day trial

    Max
    €699
    per month · billed annually
    Prime
    no price information
    View profileTo vendorAlternatives

    11 sources · checked on 11/11/2026 · View sources

  6. Databox

    Marketing data platform with dashboards, reports and many integrations

    • Facebook
    • LinkedIn
    • TikTok
    • X (formerly Twitter)
    • YouTube
    • Pinterest
    • Snapchat
    • +1
    • 14 day trial
    4.4 / 5G2 · 194 Reviews
    from US$399per month · flat ratebilled annually
    Details for Databox

    In brief

    Data from social channels, ads, web analytics and CRM comes together in dashboards and scheduled reports. The integration list ranges from Google Sheets and Shopify through HubSpot and Salesforce to Slack. AI evaluation runs on credits, and prices depend on usage and data sources.

    SuitsSuitable if social figures should sit alongside shop, CRM and web data in one dashboard.

    Watch outAccording to the FAQ on the pricing page, there is no free plan, although older help pages still mention one.

    Features as stated by the provider11 listed

    • Analytics 2
    • Reporting 4
    • AI Features 2
    • Administration & Security 3

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    USA

    Reviews

    OMR Reviews
    3.5 / 5 · 7 Reviews
    G2
    4.4 / 5 · 194 Reviews
    Capterra
    4.6 / 5 · 205 Reviews
    Preview image of Databox, published by the provider
    Provider imagedatabox.com

    Plans14 day trial

    Business
    US$399
    per month · billed annually
    Agency
    US$79
    billed annually
    Custom
    US$15,000
    View profileTo vendorAlternatives

    15 sources · checked on 11/11/2026 · View sources

  7. Swydo

    Reporting tool from the Netherlands for agencies with many data sources

    • Facebook
    • Instagram
    • LinkedIn
    • TikTok
    • Pinterest
    • X (formerly Twitter)
    • 14 day trial
    4.6 / 5G2 · 118 Reviews
    from €62per month · flat ratebilled annually
    Details for Swydo

    In brief

    The report builder connects social, ad and web data into white-label reports with scheduled delivery and a live dashboard via link. Custom metrics, alerts and an AI summary are included. Users, clients and reports are unlimited; the base price includes a set number of data sources, and additional ones are tiered.

    SuitsFor agencies that generate reports for many clients from connected data sources.

    Watch outThe networks are only data sources for reports, and according to the provider there is no API access.

    Features as stated by the provider15 listed

    • Planning & Publishing 1
    • Analytics 5
    • Reporting 6
    • AI Features 2
    • Administration & Security 1

    Not included according to provider: API access

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    not specified

    Reviews

    OMR Reviews
    4.14 / 5 · 7 Reviews
    G2
    4.6 / 5 · 118 Reviews
    Capterra
    4.5 / 5 · 97 Reviews

    Plans14 day trial

    Standard
    €62
    per month · billed annually
    View profileTo vendorAlternatives

    17 sources · checked on 11/11/2026 · View sources

  8. DashThis

    Reporting tool for agencies with templates and automatic sending

    • Facebook
    • Instagram
    • LinkedIn
    • TikTok
    • Pinterest
    • YouTube
    • Reddit
    • +4
    4.7 / 5G2 · 95 Reviews
    from US$44per month · flat ratebilled annually
    Details for DashThis

    In brief

    Reports are built with a modular builder from data sources across various marketing channels. You can export them as PDFs in your own branding or send them on a schedule; drafts and templates save repetitive work. An AI summary is available, and pricing tiers are based on dashboards and data sources with unlimited users.

    SuitsSuitable for agencies and multi-location companies that regularly produce reports following a fixed format.

    Watch outThe company was acquired by saas.group.

    Features as stated by the provider10 listed

    • Planning & Publishing 1
    • Reporting 6
    • AI Features 1
    • Administration & Security 2

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    not specified

    Reviews

    OMR Reviews
    3.75 / 5 · 2 Reviews
    G2
    4.7 / 5 · 95 Reviews
    Capterra
    4.4 / 5 · 27 Reviews
    Preview image of DashThis, published by the provider
    Provider imagedashthis.com

    Plans

    Individual
    US$44
    per month · billed annually
    Professional
    US$139
    per month · billed annually
    Business
    US$279
    per month · billed annually
    Standard
    US$429
    per month · billed annually
    View profileTo vendorAlternatives

    14 sources · checked on 11/11/2026 · View sources

  9. Reportei

    Reporting tool from Brazil for agencies, with a separate planning product

    • Instagram
    • Facebook
    • TikTok
    • LinkedIn
    • YouTube
    • Pinterest
    • Threads
    • +2
    • 3 day trial
    4.6 / 5G2 · 49 Reviews
    from US$16.80per month · flat rate · Promotional pricebilled annually
    Details for Reportei

    In brief

    Reports are built in a modular editor from social and advertising data and can be sent on a schedule in your own branding, exported as PDF or CSV, or shared as a live dashboard. An AI summarises reports. Publishing posts runs through the product Flux, which is booked separately.

    SuitsFor agencies and freelancers who create client reports regularly and occasionally want to plan as well.

    Watch outPlanning and publishing are a separate product that is booked individually.

    Features as stated by the provider22 listed

    • Planning & Publishing 5
    • Team & Approvals 2
    • Network-Specific Features 1
    • Analytics 1
    • Reporting 8
    • AI Features 3
    • Administration & Security 2

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    not specified
    Hosting
    not specified

    Reviews

    G2
    4.6 / 5 · 49 Reviews
    Capterra
    4.7 / 5 · 241 Reviews
    Preview image of Reportei, published by the provider
    Provider imagereportei.com

    Plans3 day trial

    Starter
    US$16.80
    per month · flat rate · billed annually
    Pro
    US$27.30
    per month · flat rate · billed annually
    Premium
    US$55.30
    per month · flat rate · billed annually
    View profileTo vendorAlternatives

    15 sources · checked on 11/11/2026 · View sources

  10. Sendible

    Agency tool with workspaces, Priority Inbox and White-Label Reports

    Focus: Social media management tools

    • Facebook
    • Instagram
    • LinkedIn
    • TikTok
    • X (formerly Twitter)
    • YouTube
    • Threads
    • +2
    • 14 day trial
    4.5 / 5G2 · 906 Reviews
    from €26.35per month · flat ratebilled annually
    Details for Sendible

    In brief

    The focus is on agency work: multiple workspaces, unlimited users, approvals and tasks. There is also a Priority Inbox, a Report builder with White-Label Reports and a live dashboard via link, as well as a white-label interface. AI helps with captions and categorisation.

    SuitsFor agencies that plan and report for client brands in separate workspaces.

    Watch outInstagram direct messages are missing from the inbox, and the company belongs to ASG (Alpine Investors).

    Features as stated by the provider28 listed

    • Planning & Publishing 8
    • Team & Approvals 3
    • Network-Specific Features 1
    • Analytics 1
    • Reporting 5
    • Inbox & Community 4
    • AI Features 3
    • Administration & Security 3

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    USA

    Reviews

    OMR Reviews
    3.75 / 5 · 2 Reviews
    G2
    4.5 / 5 · 906 Reviews
    Capterra
    4.6 / 5 · 135 Reviews
    Preview image of Sendible, published by the provider
    Provider imagesendible.com

    Plans14 day trial

    Core
    €26.35
    per month · billed annually
    Plus
    €72.25
    per month · billed annually
    Premium
    €148.75
    per month · billed annually
    Elite
    €233.75
    per month · billed annually

    + 1 more plans in profile

    View profileTo vendorAlternatives

    18 sources · checked on 11/11/2026 · View sources

  11. SocialPilot

    Planner for agencies and small businesses with client access and white label

    Focus: Social media scheduler

    • Instagram
    • Facebook
    • LinkedIn
    • TikTok
    • YouTube
    • X (formerly Twitter)
    • Threads
    • +3
    • 14 day trial
    • Mobile app
    4.5 / 5G2 · 846 Reviews
    from €24.65per month · flat ratebilled annually
    Details for SocialPilot

    In brief

    Created in the calendar or via bulk upload, posts pass internal and external approval and are published from the queue. An inbox for comments and direct messages, paid post analytics, client access, White-Label Reports and a white-label interface are available. Support is also available by phone and live chat.

    SuitsFor agencies, branch networks and small businesses that need client approval and their own branding.

    Features as stated by the provider44 listed

    • Planning & Publishing 14
    • Team & Approvals 4
    • Network-Specific Features 3
    • Analytics 7
    • Reporting 1
    • Inbox & Community 3
    • AI Features 4
    • Administration & Security 4
    • Service & Support 4

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    USA

    Reviews

    OMR Reviews
    4.1 / 5 · 7 Reviews
    G2
    4.5 / 5 · 846 Reviews
    Capterra
    4.4 / 5 · 376 Reviews
    Preview image of SocialPilot, published by the provider
    Provider imagesocialpilot.co

    Plans14 day trial

    Essentials
    €24.65
    per month · billed annually
    Standard
    €40.80
    per month · billed annually
    Premium
    €80.75
    per month · billed annually
    Ultimate
    €161.50
    per month · billed annually

    + 1 more plans in profile

    View profileTo vendorAlternatives

    16 sources · checked on 11/11/2026 · View sources

  12. CreatorIQ

    Enterprise platform for creator management and campaign analytics

    Focus: Influencer marketing platforms

    • Instagram
    • Facebook
    • TikTok
    • YouTube
    • Snapchat
    4.6 / 5G2 · 591 Reviews
    Price on requestno list price published
    Details for CreatorIQ

    In brief

    One interface combines creator search, influencer CRM, creator content approval, payment and affiliate tracking. It also offers audience and story analytics, a report builder, social media ROI, AI creator matching, brand safety checks and contracts with e-signature. The provider provides a DPA, standard contractual clauses and a list of sub-processors.

    SuitsFor corporations and large agencies with ongoing creator programs and compliance requirements.

    Watch outThe provider only discloses prices on request.

    Features as stated by the provider16 listed

    • Planning & Publishing 1
    • Analytics 3
    • Reporting 2
    • Influencer & UGC 10

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    USA

    Reviews

    OMR Reviews
    4.4 / 5 · 20 Reviews
    G2
    4.6 / 5 · 591 Reviews
    Capterra
    4.7 / 5 · 46 Reviews
    Trustpilot
    3.2 / 5 · 1 Reviews · rates the company (service, billing), not the software

    Plans

    Price on request only

    View profileTo vendorAlternatives

    20 sources · checked on 11/11/2026 · View sources

  13. Captiv8

    Enterprise platform for influencer campaigns and creator analysis, part of Publicis

    Focus: Influencer marketing platforms

    • Instagram
    • TikTok
    4.7 / 5G2 · 505 Reviews
    Price on requestno list price published
    Details for Captiv8

    In brief

    Creator search, audience analysis, fake follower check and brand safety check are available side by side here. Campaign briefing, approval, payment, product seeding, affiliate tracking and campaign budget can also be mapped. The company belongs to Publicis Groupe.

    SuitsFor corporations and agencies that manage creator programmes and need to report on the results.

    Watch outPrices are only available on request.

    Features as stated by the provider24 listed

    • Planning & Publishing 1
    • Analytics 5
    • Reporting 1
    • Listening & Monitoring 2
    • Influencer & UGC 15

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    not specified
    Hosting
    not specified

    Reviews

    G2
    4.7 / 5 · 505 Reviews
    Capterra
    4.5 / 5 · 2 Reviews
    Preview image of Captiv8, published by the provider
    Provider imagecaptiv8.io

    Plans

    Price on request only

    View profileTo vendorAlternatives

    12 sources · checked on 11/11/2026 · View sources

  14. Sprout Social Influencer Marketing

    Influencer module of Sprout Social, formerly Tagger, for Instagram and TikTok

    Focus: Influencer marketing platforms

    • Instagram
    • TikTok
    • Interface in German
    4.3 / 5G2 · 414 Reviews
    Price on requestno list price published
    Details for Sprout Social Influencer Marketing

    In brief

    Formerly known as Tagger, the product is now part of the Sprout Social portfolio. It combines creator search with a DACH filter, influencer CRM, outreach, approval, payment and creator ads; analysis covers audiences, posts and paid posts. Contracts with e-signature and brand safety checks are provided for.

    SuitsFor agencies and corporations that run creator work on Instagram and TikTok and want analysis in the same system.

    Watch outPricing is only available on request, and the offer is limited to Instagram and TikTok.

    Features as stated by the provider40 listed

    • Planning & Publishing 2
    • Team & Approvals 5
    • Analytics 7
    • Reporting 1
    • Listening & Monitoring 2
    • Influencer & UGC 17
    • Ads 1
    • Administration & Security 3
    • Service & Support 2

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    USA

    Reviews

    G2
    4.3 / 5 · 414 Reviews
    Capterra
    4.7 / 5 · 7 Reviews
    Preview image of Sprout Social Influencer Marketing, published by the provider
    Provider imagesproutsocial.com

    Plans

    Price on request only

    View profileTo vendorAlternatives

    18 sources · checked on 11/11/2026 · View sources

  15. Traackr

    Enterprise platform for influencer programmes with forecasting and benchmarking

    Focus: Influencer marketing platforms

    • Instagram
    • TikTok
    4.3 / 5G2 · 389 Reviews
    Price on requestno list price published
    Details for Traackr

    In brief

    Creator search includes a reach and results forecast, a fake follower check and a Competitor Benchmark. The Influencer CRM, outreach, briefing, payment, Product Seeding and affiliate tracking are included; AI summarises reports. Instagram and TikTok are supported.

    SuitsFor corporations and agencies that manage and compare programmes across many creators.

    Watch outPricing is only available on request; the offer is limited to Instagram and TikTok.

    Features as stated by the provider24 listed

    • Planning & Publishing 1
    • Analytics 3
    • Reporting 1
    • Listening & Monitoring 2
    • AI Features 1
    • Influencer & UGC 15
    • Administration & Security 1

    Privacy according to provider

    GDPR statement
    yes
    Data processing agreement (DPA)
    yes
    Hosting
    not specified

    Reviews

    G2
    4.3 / 5 · 389 Reviews
    Capterra
    4.6 / 5 · 32 Reviews
    Preview image of Traackr, published by the provider
    Provider imagetraackr.com

    Plans

    Price on request only

    View profileTo vendorAlternatives

    16 sources · checked on 11/11/2026 · View sources

Filters

Guide

Reporting and dashboard tools for agencies: automate reports without losing control

What a reporting tool does differently from an analytics tool

A social analytics tool answers how a profile is performing. A reporting tool answers how a client should see their marketing figures every month. It pulls data from social media, ad accounts and web analytics together, places it into templates, and sends the result as a report or live dashboard under the agency's name.

The need grows with the number of clients. If you copy numbers from the platform once a month for one client, you don't need a tool. If you do it for many clients, you spend the start of every month taking screenshots, and this is exactly the time the software is meant to replace. The overview lists 29 tools of this kind (as of 11/11/2026).

Data sources: which metrics actually arrive

What counts is not the number of connections, but the metrics that actually arrive. A logo for Meta, Google or LinkedIn does not tell you whether ad metrics, organic metrics, stories or individual dimensions are included. This also includes the refresh rate, the history available at connection, and the permissions required on the client side.

A real client account in a test and a comparison of the dashboard with the figures in the platforms show what is missing. Automatic does not mean maintenance-free: if an interface changes or an authorization expires, the connection breaks and the report shows gaps.

White label, live link, sending: how far the external presentation goes

Report builders, white-label reports, automatic sending and the live dashboard via link are widespread in this category. The difference lies in depth: does a report only carry your logo, or can the sender address and domain also be customized? Is there client access with its own login, or only a link?

A report without interpretation is just a collection of charts. Templates with commentary fields, summaries and recommendations leave room for your own assessment. AI-generated report summaries shorten the work, but they do not replace the view of a person who knows the client.

Per client, per source, per use: how the bill grows

This is where the models diverge most. According to the provider, AgencyAnalytics charges per client, Whatagraph per data source with usage-based components and a minimum term, and Swydo also per data source. On top of that come add-on modules, AI evaluations on a credit basis, and tiers that grow with your portfolio.

Calculate with a concrete client base, not the entry price: what counts as a data source, one account, one channel, one client? What does each additional client cost? A free visualisation tool can become more expensive than it first appears once you add purchased connectors and the upkeep of connections. 5 have a free plan among these tools.

The contract chain: client, agency, tool

Reporting software processes your clients' data, often including personal data, for example from ad or web analytics. You sit in the middle: the client is the controller, you process on their behalf, and the tool is your subcontractor. This creates a chain of data processing agreements under Art. 28 GDPR at both levels.

Open questions remain: storage location, subcontractors, deletion after contract end, and access from third countries. EU hosting according to the provider does not answer everything, and the provider's headquarters alone says little. Whether the report language and interface are available in German is a separate question from German-language support, which few data sheets document.

Adding up conversions: the reporting trap

A common pitfall is adding up conversions from several advertising platforms. Each platform often credits the same sale to itself, so the total ends up higher than the actual number of sales. A source of truth and attribution windows should be agreed with the client before the dashboard goes live. In addition, a dashboard shows what happened, not why, so every report needs a guiding question, and metrics that only look good get removed.

Analytics, management suite or data platform

If you only want to analyse the numbers of your own social profiles, social media analytics tools are sufficient. If you also plan posts, look at social media management tools, which often include reporting already. Business intelligence and web analytics tools measure website behaviour and sales and complement social figures, but they do not automatically replace the client reporting layer. Simply moving data into another system, for example to Looker Studio, Power BI or Google Sheets, is handled by data platforms such as Supermetrics or Funnel, which focus the overview precisely on this.

Frequently asked questions

What is a reporting and dashboard tool for agencies?

It combines data from social media accounts, ad accounts and other marketing channels and turns it into dashboards and regular client reports, often branded with the agency's logo.

Is Looker Studio enough, or is a specialised tool worth it?

Looker Studio is flexible, but data connections, templates and upkeep are your responsibility, and purchased connectors cost extra. A specialised tool saves that work, but it is priced per client, per source or per usage.

What does automated reporting cost?

Providers charge per client, per data source or by usage, and add-on modules on top. What counts as a data source is decisive, as is the price for your actual client base.

How do white label, client access and automatic delivery work?

Reports carry your logo and are sent on a schedule or shared as a live link. Whether the customisation also covers sender and domain, and whether clients get their own login, differs between tools.

Why do conversions not match across different platforms?

Each platform uses its own attribution rules and can claim the same conversion for itself. A single source of truth replaces adding up values from several platforms.

Do I need a data processing agreement, and what does EU hosting mean?

Usually contracts under Art. 28 GDPR, because you process client data and the tool is involved as a subprocessor. EU hosting according to the provider does not answer every question about data transfers and remote access.

Method

How this list is made

No own ranking, no own rating. Sorting is based only on what is stated on the page.

  • Who appears here

    Every active tool that lists this category as a main or secondary category. Discontinued tools never appear in a list; their profile names successors and alternatives.

  • Every claim has a source

    For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.

  • Unknown stays unknown

    If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.

  • Commission does not change the order

    The default order counts third-party reviews; you can switch to sorting by entry price or name. The sorting does not know whether a provider pays commission. Advertising links are labelled individually.

  • Status and staleness

    The status is the oldest review date of the information shown. If it is older than 180 days, we mark the profile as outdated until it has been reviewed again.

  • Reviews come from third parties

    Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.

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