Tool comparison · Create Content
Graphic & Design Tools for Social Media
Graphic and design tools are browser and app editors with templates for posts, carousels, stories, thumbnails and ad visuals. They pay off when posts are created without a designer or when a consistent look must be maintained.
What matters01Templates and brand02Editing03AI04Collaboration05Pricing modelExplainClose
- 01Templates and brand
template library, brand kit and font library.
- 02Editing
remove background, automatically adjust formats and animations.
- 03AI
image generator and credit system are designed differently.
- 04Collaboration
design together in real time and SSO for teams.
- 05Pricing model
free plan with restrictions, price per user, discounts for education.
Probably not here: If you want to cut and subtitle videos, you'll find that under video and reel editors.
Order: tools focused on Graphic & Design Tools for Social Media first, within them by number of reviews at Capterra. No separate rating; the sorting does not account for whether a provider pays commission. How the list is built
Canva
Browser-based design editor with a German interface and scheduling feature
- X (formerly Twitter)
- Tumblr
- Free plan, limited
- Interface in German
- Mobile app
4.7 / 5Capterra · 13,463 Reviewsfrom €9.17per month · per userbilled annually, convertedDetails for Canva
In brief
Canva brings together templates, brand kit, format adjustment, background removal and stock material in one editor. AI ad creatives, translation and text in German are included, along with an editorial calendar with publishing across several networks, approvals and collaborative design. There is a free plan and discounts for education and non-profit organizations.
SuitsGood if graphics, presentations and posts should be created in the same editor.
Watch outStories and Reels cannot be published via the planner.
Features as stated by the provider24 listed
- Planning & Publishing 2
- Team & Approvals 1
- AI Features 4
- Design 13
- Video 1
- Ads 1
- Administration & Security 2
Not included according to provider: Schedule Reels, Schedule Stories
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- Location selectable
Reviews
- OMR Reviews
- 4.7 / 5 · 709 Reviews
- G2
- 4.7 / 5 · 7,843 Reviews
- Capterra
- 4.7 / 5 · 13,463 Reviews
Provider imagecanva.com Plans
- Free
- €0
per month · billed annually, converted - Pro
- €9.17
per month · per user · billed annually, converted - Business
- €14.17
per month · per user · billed annually, converted - Enterprise
- no price information
Adobe Express
Design, video and planning editor from Adobe with a German interface
- X (formerly Twitter)
- TikTok
- YouTube
- Free plan, limited
- Interface in German
- 30 day trial
- Mobile app
4.6 / 5Capterra · 1,378 Reviewsfrom €11.89per month · per userbilled monthlyDetails for Adobe Express
In brief
In the browser and as an app there are templates, a brand kit, background removal, format adjustment, animations and stock material. Videos can be trimmed and given automatic subtitles, and posts can be scheduled directly from the editor and published to several networks. A free plan without a credit card is available, while teams pay per licence.
SuitsUseful if design, video and planning should live in one tool.
Watch outOn the free plan, the AI credits are limited.
Features as stated by the provider33 listed
- Planning & Publishing 3
- Team & Approvals 1
- Network-Specific Features 5
- AI Features 3
- Design 13
- Video 6
- Administration & Security 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- USA
Reviews
- OMR Reviews
- 4.2 / 5 · 33 Reviews
- G2
- 4.5 / 5 · 991 Reviews
- Capterra
- 4.6 / 5 · 1,378 Reviews
Plans30 day trial
- Adobe Express kostenlos
- €0
per month - Premium
- €11.89
per month · per user · billed monthly - Firefly Pro
- €21.99
per month · per user · billed monthly - Teams
- €6.72
per month · per user · billed annually
+ 1 more plans in profile
Fotor
Image editor with AI features for photos and marketing visuals
- YouTube
- X (formerly Twitter)
- Tumblr
- +3
- Free plan, limited
- Interface in German
- 7 day trial
- Mobile app
4.5 / 5Capterra · 1,095 Reviewsfrom €3.42per monthbilled annually, convertedDetails for Fotor
In brief
Fotor offers image editing, background removal, upscaling, templates and AI images, plus AI product photos and ad visuals. Images can be turned into videos, and there is also a brand kit, fonts and presentations. It is used in the browser, as an app or on desktop; the provider is based in China.
SuitsSuits users who want to prepare photos and product images with AI in the browser or in the app.
Watch outThe free plan has a limited credit allowance, and according to the privacy policy, AI inputs are stored on servers in the USA.
Features as stated by the provider15 listed
- AI Features 2
- Design 9
- Video 2
- Ads 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- OMR Reviews
- 4.5 / 5 · 1 Reviews
- G2
- 4.2 / 5 · 341 Reviews
- Capterra
- 4.5 / 5 · 1,095 Reviews
Provider imagefotor.com Plans7 day trial
- Basic
- €0
- Pro
- €3.42
per month · billed annually, converted - Pro+
- €5.48
per month · billed annually, converted - Max
- €11.89
per month · billed annually, converted
Visme
Graphic and presentation editor with planning and German interface
- X (formerly Twitter)
- Free plan, limited
- Interface in German
- Mobile app
4.5 / 5Capterra · 718 Reviewsfrom US$12.25per month · per userbilled annuallyDetails for Visme
In brief
Visme designs presentations, documents and social graphics with templates, brand kit, animation, shared editing and approvals. AI images and AI captions are built in, posts can be scheduled and published to Facebook, Instagram, LinkedIn, X and Pinterest. SCORM export and unlimited users are planned.
SuitsFor teams that build presentations and social graphics in the same tool.
Watch outAccording to the provider, data is stored on AWS servers in the USA.
Features as stated by the provider18 listed
- Planning & Publishing 1
- Team & Approvals 1
- AI Features 3
- Design 8
- Video 1
- Social Wall & UGC Gallery 1
- Administration & Security 2
- Service & Support 1
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- G2
- 4.5 / 5 · 512 Reviews
- Capterra
- 4.5 / 5 · 718 Reviews
Provider imagevisme.co Plans
- Basic
- US$0
per month · billed annually, converted - Starter
- US$12.25
per month · per user · billed annually - Business
- US$24.75
per month · per user · billed annually - Enterprise
- no price information
VistaCreate
Graphic and animation editor with a German interface, formerly Crello
- Free plan
- Interface in German
- 14 day trial
- Mobile app
4.6 / 5Capterra · 436 Reviewsfrom €10per month · flat ratebilled monthlyDetails for VistaCreate
In brief
VistaCreate offers templates, stock material, animations, music and a brand kit. Posts are scheduled in the editor and published to Facebook, Instagram and Pinterest, including carousels. There is a free plan and a Pro trial phase.
SuitsSuits users who want posts, animations and scheduling for Facebook and Instagram in one interface.
Watch outThe provider belongs to Cimpress.
Features as stated by the provider16 listed
- Planning & Publishing 1
- Network-Specific Features 1
- AI Features 2
- Design 10
- Video 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- OMR Reviews
- 4.3 / 5 · 6 Reviews
- G2
- 4.1 / 5 · 18 Reviews
- Capterra
- 4.6 / 5 · 436 Reviews
Plans14 day trial
- Starter
- €0
per month - Pro
- €10
per month · billed monthly
Pixlr
Browser image editor with credits for AI Features
- YouTube
- Free plan
- Interface in German
- Mobile app
4.4 / 5Capterra · 118 Reviewsfrom €2.49per month · flat ratebilled monthlyDetails for Pixlr
In brief
Pixlr edits images in the browser, removes backgrounds, upscales and comes with templates, fonts, Animations and stock material. Added to this are AI images, AI product photos and Text to video; paid tiers differ in their credit allowance. The interface is available in German, and using the editor is free of charge.
SuitsFor anyone who edits images for Instagram, Facebook or YouTube and exports them themselves.
Watch outThe company belongs to Pixlr Group Berhad.
Features as stated by the provider13 listed
- AI Features 2
- Design 9
- Video 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- OMR Reviews
- 3.5 / 5 · 1 Reviews
- G2
- 4.4 / 5 · 749 Reviews
- Capterra
- 4.4 / 5 · 118 Reviews
Provider imagepixlr.com Plans
- Plus
- €1.99
per month · flat rate · billed annually - Premium
- €7.99
per month · flat rate · billed annually - Ultra
- €19.99
per month · flat rate · billed annually - Ultra Max
- €39.99
per month · flat rate · billed annually
Kittl
Browser graphics editor from Germany with templates and AI Features
- YouTube
- X (formerly Twitter)
- Twitch
- Free plan, limited
- Provider from the DACH region
4.8 / 5Capterra · 28 Reviewsfrom €12per month · per userbilled annuallyDetails for Kittl
In brief
Kittl provides templates, mockups, Brand kit, background removal and AI images including upscaling, plus product photos and short videos made from images. Several people can design together, and commercial use is possible. The provider is Kittl Technologies GmbH, formerly Heritage Designer; prices apply per editor.
SuitsA good fit if you want a provider from Germany and graphics created in the browser.
Watch outThe free plan is only for private use.
Features as stated by the provider14 listed
- AI Features 2
- Design 9
- Video 3
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- G2
- 4.7 / 5 · 43 Reviews
- Capterra
- 4.8 / 5 · 28 Reviews
Provider imagekittl.com Plans
- Free
- €0
per month - Pro
- €12
per month · per user · billed annually - Expert
- €26
per month · per user · billed annually - Max
- €48
per month · per user · billed annually
Snappa
Simple graphics editor for social posts with templates
- X (formerly Twitter)
- Free plan, limited
4.4 / 5Capterra · 27 Reviewsfrom US$10per month · flat ratebilled annuallyDetails for Snappa
In brief
Snappa offers templates, stock material, background removal and format adjustment. Collaborative design and publishing directly to Facebook and X are possible. There is a free plan and a team plan.
SuitsFor small teams who need graphics quickly without design skills.
Watch outThe free plan limits downloads, and Instagram can only be operated via the Buffer connection.
Features as stated by the provider8 listed
- Design 8
Privacy according to provider
- GDPR statement
- not specified
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- G2
- 4.6 / 5 · 40 Reviews
- Capterra
- 4.4 / 5 · 27 Reviews
Provider imagesnappa.com Plans
- Starter
- US$0
per month - Pro
- US$10
per month · flat rate · billed annually - Team
- US$20
per month · flat rate · billed annually
automo designer
Graphics editor with German interface, planning and branch functionality
- X (formerly Twitter)
- YouTube
- Free plan, limited
- Interface in German
- Mobile app
4.4 / 5Capterra · 24 Reviewsfrom €10.75per month · per userbilled annually, convertedDetails for automo designer
In brief
The editor includes templates, a brand kit, background removal and format adjustment, plus AI images, AI texts, rewriting and translation. Posts can be planned, including centrally for several locations; collaborative work, roles and SSO are provided. The free plan requires no credit card, while the business variant is billed per user.
SuitsFor branch networks and teams that design graphics centrally and deliver them regionally.
Watch outThe choice of server location is only available in the Enterprise plan.
Features as stated by the provider21 listed
- Planning & Publishing 2
- Team & Approvals 1
- AI Features 5
- Design 10
- Video 1
- Administration & Security 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- Location selectable
Reviews
- G2
- 4.6 / 5 · 12 Reviews
- Capterra
- 4.4 / 5 · 24 Reviews
Provider imagedesygner.com Plans
- Free
- €0
- Business
- €10.75
per month · per user · billed annually, converted - Team 100
- €249.92
per month · flat rate · billed annually, converted - Enterprise
- no price information
Photoroom
Product photo editor with background removal and AI scenes
- TikTok
- YouTube
- Free plan, limited
- Interface in German
- 7 day trial
- Mobile app
4.6 / 5Capterra · 17 Reviewsfrom €9.99per month · flat ratebilled monthlyDetails for Photoroom
In brief
Photoroom removes backgrounds, upscales images and creates AI product photos and ad visuals. Templates, a brand kit and shared editing are included, and images can be turned into short videos. The interface is in German, the provider is based in France and offers an API.
SuitsFor online shops and direct-to-consumer brands that prepare their product images themselves.
Watch outThe free plan excludes commercial use, and the infrastructure is located in the USA.
Features as stated by the provider13 listed
- AI Features 2
- Design 7
- Video 1
- Ads 1
- Administration & Security 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- G2
- 4.3 / 5 · 20 Reviews
- Capterra
- 4.6 / 5 · 17 Reviews
Provider imagephotoroom.com Plans7 day trial
- Pro
- €5.99
per month · flat rate · billed annually - Max
- €14.50
per month · flat rate · billed annually - Ultra
- €82.50
per month · flat rate · billed annually - Enterprise
- no price information
Placeit
Mockup and video templates with flat-rate subscription
- YouTube
- Free plan
4.2 / 5Capterra · 16 Reviewsfrom US$7.47per month · flat ratebilled annuallyDetails for Placeit
In brief
Placeit provides templates for mockups and videos, including fonts and commercial use. There is a free account with free templates, alongside a flat-rate subscription with unlimited downloads. There is no API; the provider Envato has belonged to Shutterstock since an acquisition.
SuitsA obvious choice if you are looking for ready-made templates for mockups and videos.
Watch outThere is no trial phase, and the interface is only available in English.
Features as stated by the provider5 listed
- Design 3
- Video 2
Not included according to provider: API access
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- OMR Reviews
- 4.3 / 5 · 3 Reviews
- Capterra
- 4.2 / 5 · 16 Reviews
Plans
- Unlimited
- US$7.47
per month · flat rate · billed annually
Picsart
Image and design editor with AI features and German interface
- TikTok
- YouTube
- Free plan
- Interface in German
- Mobile app
no review at Capterrafrom €9.16per month · flat ratebilled annuallyDetails for Picsart
In brief
Picsart offers image editing, background removal, templates, brand kit and stock material, as well as AI images, upscaling, AI product photos and ad creatives. Short videos can also be created from text and edited. The provider cites ISO-27001 certification and a SOC-2 report; billing is handled via credits.
SuitsUseful if image editing and AI visuals are needed in one app for web, iOS, Android and Windows.
Features as stated by the provider15 listed
- AI Features 2
- Design 8
- Video 3
- Ads 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- OMR Reviews
- 4.2 / 5 · 6 Reviews
- G2
- 4.5 / 5 · 799 Reviews
Provider imagepicsart.com Plans
- Pro
- €9.16
per month · flat rate · billed annually - Ultra
- €52.50
per month · billed annually
- TikTok
- YouTube
- Free plan, limited
- Interface in German
- Mobile app
4.8 / 5Capterra · 407 Reviewsfrom €8per month · flat ratebilled annuallyDetails for Renderforest
In brief
Renderforest builds videos from templates, text and URL, with AI avatars, voice cloning, lip sync and translation. It also offers brand guidelines, Animations, mockups, music and 4K-Export without watermark, commercial use and direct publishing. The interface is also available in German.
SuitsFor freelancers, small businesses and education who build videos from templates.
Watch outThe export quota applies to templates.
Features as stated by the provider31 listed
- Planning & Publishing 1
- Team & Approvals 1
- AI Features 3
- Design 7
- Video 18
- Ads 1
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- G2
- 4.7 / 5 · 447 Reviews
- Capterra
- 4.8 / 5 · 407 Reviews
- Trustpilot
- 4.0 / 5 · 664 Reviews · rates the company (service, billing), not the software
Provider imagerenderforest.com Plans
- Free
- no price information
- Lite
- €8
per month · flat rate · billed annually - Pro
- €17
per month · flat rate · billed annually - Business
- €29
per month · flat rate · billed annually
Simplified
AI content suite with planning for a very large number of networks
Focus: AI tools for social media content
- TikTok
- YouTube
- Threads
- +6
- Free plan, limited
- 7 day trial
- Mobile app
4.7 / 5Capterra · 310 Reviewsfrom €16per monthbilled annuallyDetails for Simplified
In brief
Simplified generates captions, images and complete posts with AI in your brand voice, repurposes content and schedules it in the editorial calendar. Publishing is possible on, among others, Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, X, Bluesky, Mastodon, Reddit and Telegram. Additionally included are a link page, video editing, presentations and an inbox.
SuitsSuitable if you are looking for texts, graphics, video and planning in one product.
Watch outAccording to the provider, full GDPR compliance is still in progress, and the free access bills AI features based on usage.
Features as stated by the provider30 listed
- Planning & Publishing 4
- Team & Approvals 1
- Network-Specific Features 7
- Analytics 2
- Inbox & Community 1
- AI Features 6
- Design 4
- Video 2
- Link in Bio 1
- Ads 1
- Administration & Security 1
Privacy according to provider
- GDPR statement
- not specified
- Data processing agreement (DPA)
- not specified
- Hosting
- USA
Reviews
- G2
- 4.6 / 5 · 5,011 Reviews
- Capterra
- 4.7 / 5 · 310 Reviews
Provider imagesimplified.com Plans7 day trial
- Pay As You Go
- €0
per month - Pro
- €16
per month · billed annually - Business
- €43
per month · billed annually - Growth
- €127
per month · billed annually
+ 1 more plans in profile
The Brief
Ad creatives and banners at scale, formerly Creatopy and Bannersnack
Focus: Ad Creatives & Ad Inspiration
- Google Ads
- 7 day trial
4.6 / 5Capterra · 283 Reviewsfrom US$29per month · flat ratebilled annuallyDetails for The Brief
In brief
The Brief generates ad creatives with AI, adapts formats, translates, removes backgrounds and delivers dynamic creatives as well as catalogue ads. A/B tests, performance analysis, collaborative design and Figma import are included. Ads run on Facebook, Instagram and Google Ads; SSO and SCIM are available in the Enterprise plan.
SuitsFor teams that produce banner formats for Meta and Google at scale.
Watch outAccording to the provider, hosting is on AWS on the US East Coast.
Features as stated by the provider20 listed
- Analytics 1
- AI Features 3
- Design 9
- Video 1
- Ads 4
- Administration & Security 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- G2
- 4.6 / 5 · 38 Reviews
- Capterra
- 4.6 / 5 · 283 Reviews
Plans7 day trial
- Pro
- US$29
per month · flat rate · billed annually - Ultra
- US$79
per month · flat rate · billed annually - Team
- US$49
per month · per user · billed annually - Enterprise
- no price information
Guide
Graphic and design tools for social media: templates, brand management and licences compared
Who template editors are for
Graphic and design tools are editors in the browser or as an app that quickly deliver posts, carousels, stories, thumbnails and ad visuals through templates. They are aimed at teams without their own designer and at brands that need to maintain their look across many posts. They are not intended as a replacement for illustration, layout typesetting or professional image editing. 19 editors are recorded (as of 11/11/2026); of these, 17 have a free plan.
If you only set text into templates, you need little. If you develop your own layouts, you will feel the limits of template editors sooner.
The template is the start, the brand is the benchmark
All tools in the overview have a template library, so the quantity is not what decides. More important is whether brand kit, custom fonts and logos can be stored cleanly and whether templates can be reused within the team. A large font library helps little if your house font cannot be uploaded or is only allowed in a higher plan. For aspect ratios, the question is whether a post can be adjusted automatically and the text remains legible afterwards; an adapted visual is a suggestion that has to be checked.
A brand kit only helps if someone maintains it. It should be clear who approves templates, and a few well-made templates are better than a long list.
Image editing, animation and AI credits
Remove background, image editing and animations are available in many tools and can be selected individually in the filter. AI features such as image generators or AI product photos are integrated differently: sometimes included in the subscription, sometimes via credits with their own quota. What happens when credits run out and whether unused credits expire differs by plan.
For animations, text-to-video and image-to-video, some editors move towards video editing. For longer or subtitled videos, however, specialised editors are usually the better working environment.
Designing together and handing over files
Designing together in real time is offered by many, but not all, tools. For agencies and teams, roles, SSO and the handover of files come into play. A trial run with a finished design shows whether it can be exported in a common format or handed over to a scheduler before templates are built up for six months.
For agencies, two contract questions remain: Can a client take over designs without sharing an account? And who owns the files when the contract ends? Both should be clarified before building up a template library.
Free is the rule here, but not unlimited
Even free plans are usually restricted: export quotas, credit limits, excluded premium content, and for some only permitted for private use. The latter is a dealbreaker for businesses. Premium photos, graphics and fonts may have to be paid for individually or carry a watermark.
Payment is often per user or as a flat fee, with discounts for annual payment; some providers offer discounts or free licences for educational and non-profit organisations, with requirements set out in the terms. A monthly price that requires annual payment is an annual price. If you only create graphics occasionally, the free plan is often sufficient where commercial use is permitted. If you produce content weekly for several channels, you usually need a paid plan with a brand kit, format resizing and team features.
Royalty-free does not mean free to use
Photos, fonts and graphics from the library each come with their own licences. You need to check whether stock content may be used for client work, advertising and redistribution, and whether elements from the library may appear in trademarks or logos. Which AI processing and hosting options apply to your plan is set out in the contract documents, not in the marketing. For AI images, the specific content determines labelling obligations. A German interface and German-language support are separate questions.
Video, ads, scheduling
If you want to cut and subtitle videos, you will find this under video and reel editors. For ad creatives with research and analysis, there is the ad creatives category; for publishing, a social media scheduler; and for writing texts, AI tools for social media content.
Frequently asked questions
Which tool is suitable for graphics without design skills?
One with a template library and brand kit, as the filter shows. What matters is how quickly you can achieve a usable result with your own fonts and colours.
What free alternatives are there, and where are their limits?
Many tools have a free plan. Usually exports, credits or premium content are limited, and for some, use is only permitted privately.
May I use templates and stock images commercially?
That is governed by the provider's license and often by that of the individual element, separately for client work, advertising and redistribution.
How do brand kit and shared templates work?
The brand kit holds logos, colors and fonts that are available to the whole team. With multiple people or clients, roles and approvals come into play.
What happens when my AI credits are used up?
With some plans, that is the end until the next billing period; with others, packages can be bought in addition, and unused credits often expire.
Method
How this list is made
No own ranking, no own rating. Sorting is based only on what is stated on the page.
- Who appears here
Every active tool that lists this category as a main or secondary category. Discontinued tools never appear in a list; their profile names successors and alternatives.
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Commission does not change the order
The default order counts third-party reviews; you can switch to sorting by entry price or name. The sorting does not know whether a provider pays commission. Advertising links are labelled individually.
- Status and staleness
The status is the oldest review date of the information shown. If it is older than 180 days, we mark the profile as outdated until it has been reviewed again.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.
Not the right one?