Tool comparison · Social media management tools
Metricool
Planning, analytics and reports from Spain, billed by number of brands
- Entryfrom €16per month · flat rate · billed annually
- Free planyeslimited post quota
- Trial periodnot specified
- InterfaceGermanand 9 more languages
- Hosting according to providerEU
- Third-party rating4.4 / 5G2 · 111 Reviews
- TikTok
- Threads
- Bluesky
- YouTube
- X (formerly Twitter)
- Google Business Profile
- Twitch
- Web app
- API
Classification
In brief
Summarised from the provider's information. Not a test verdict.
The scope runs from planning with an editorial calendar and posting-time recommendations, through profile analysis and competitor benchmarking, to a report builder with PDF and PowerPoint export. One inbox bundles comments, direct messages and reviews, and data can be passed on to Looker Studio. The permanent plan is limited to one brand and one post quota.
SuitsSuits teams who want planning, analysis and reporting in one account.
Watch outThe plan with a post quota lacks LinkedIn and X.
Compared under
Sources: help.metricool.com/manage-your-account-settings…, help.metricool.com/de/metricool-mobile-app-8nuhf and 2 more · checked on 11/11/2026
Controlled vocabulary
Features
The same terms as in every other profile. Anything not listed has not been reviewed by us yet.
Planning & Publishing5Schedule posts · Automatic publishing · Editorial calendar · Recommended posting times …
- yesSchedule posts
- yesAutomatic publishing
- yesEditorial calendar
- yesRecommended posting times
- yesWorkflow automation
Sources: metricool.com/de/preisliste, metricool.com/ultimate-social-media-manager-gui… and 1 more · checked on 11/11/2026
Team & Approvals1Approval workflow
- yesApproval workflow
Source: metricool.com/pricing · checked on 11/11/2026
Network-Specific Features1Alt texts
- yesAlt texts
Source: metricool.com/pricing · checked on 11/11/2026
Analytics2Profile analysis · Competitor Benchmark
- yesProfile analysis
- yesCompetitor Benchmark
Source: metricool.com/de/preisliste · checked on 11/11/2026
Reporting5Report builder · White-Label Reports · PDF export · PowerPoint export …
- yesReport builder
- yesWhite-Label Reports
- yesPDF export
- yesPowerPoint export
- yesLooker Studio connection
Source: metricool.com/pricing · checked on 11/11/2026
Inbox & Community4Social Inbox · Reply to comments · Reply to direct messages · Reviews in the inbox
- yesSocial Inbox
- yesReply to comments
- yesReply to direct messages
- yesReviews in the inbox
Sources: metricool.com/ultimate-social-media-manager-gui…, metricool.com/es/mensajes-redes-sociales-metric… · checked on 11/11/2026
AI Features2AI text for posts · AI credits
- yesAI text for posts
- yesAI credits
Source: metricool.com/de/preisliste · checked on 11/11/2026
Reviews1Respond to reviews
- yesRespond to reviews
Source: metricool.com/metricool-mega-tutorial · checked on 11/11/2026
Administration & Security1API access
- yesAPI access
Source: metricool.com/pricing · checked on 11/11/2026
Service & Support1Dedicated point of contact
- yesDedicated point of contact
Source: metricool.com/pricing · checked on 11/11/2026
11 networks
Networks
What Metricool can do per network, as described by the provider.
- FacebookPublishingAnalyticsInbox: Comments, Messages
- InstagramPublishingAnalyticsInbox: Comments, Messages
- TikTokPublishingAnalyticsInbox: Comments
- ThreadsPublishingAnalytics
- BlueskyPublishingAnalytics
- YouTubePublishingAnalyticsInbox: Comments
- X (formerly Twitter)PublishingAnalyticsInbox: Messages
- LinkedInPublishingAnalyticsInbox: Comments
- PinterestPublishingAnalytics
- Google Business ProfilePublishingAnalyticsInbox: Reviews, Comments
- TwitchAnalytics
Show full matrix 11 networks × 6 capabilities
| Network | Publish directly | Analytics | Competitor analytics | Comments in inbox | Messages in inbox | Reviews in the inbox |
|---|---|---|---|---|---|---|
| yes | yes | yes | yes | yes | not specified | |
| yes | yes | yes | yes | yes | not specified | |
| TikTok | yes | yes | not specified | yes | not specified | not specified |
| Threads | yes | yes | not specified | not specified | not specified | not specified |
| Bluesky | yes | yes | not specified | not specified | not specified | not specified |
| YouTube | yes | yes | not specified | yes | not specified | not specified |
| X (formerly Twitter) | yes | yes | not specified | not specified | yes | not specified |
| yes | yes | not specified | yes | not specified | not specified | |
| yes | yes | not specified | not specified | not specified | not specified | |
| Google Business Profile | yes | yes | not specified | yes | not specified | yes |
| Twitch | not specified | yes | not specified | not specified | not specified | not specified |
Source: metricool.com/metricool-vs · checked on 11/11/2026
Per pricing page
Costs & Plans
Amounts as the provider displays them. Limits per plan, where stated.
Free
€0
per month
- 1 Brands/Workspaces
- 20 Posts
Starter (5 Marken)
€16
per month · billed annually
€20 with monthly payment- 5 Brands/Workspaces
- unlimited Posts
Starter (10 Marken)
€29
per month · billed annually
€37 with monthly payment- 10 Brands/Workspaces
- unlimited Posts
Advanced (15 Marken)
€43
per month · billed annually
€54 with monthly payment- unlimited Users
- 15 Brands/Workspaces
- unlimited Posts
Advanced (25 Marken)
€69
per month · billed annually
- unlimited Users
- 25 Brands/Workspaces
- unlimited Posts
Advanced (50 Marken)
€130
per month · billed annually
- unlimited Users
- 50 Brands/Workspaces
- unlimited Posts
Custom
no price information
- unlimited Users
- unlimited Posts
Source: metricool.com/de/preisliste · checked on 11/11/2026
Current prices from the providerAccording to the provider
Privacy & Security
We reproduce what the provider states. This is not a legal assessment.
- Provider's GDPR statementyesyes, per provider
- Data Processing Agreement (DPA)yesyes, per provider
- Hosting: EUyesper provider
- EU-US Data Privacy Frameworknot specified
- ISO 27001 certificationnot specified
- SOC 2 reportnot specified
- Provider headquartered in the EUyesyes, per provider
- Provider from the DACH regionnono, according to provider
Show all 26 criteria 21 not specified
- yesProvider's GDPR statement
- yesData Processing Agreement (DPA)
- yesProvider headquartered in the EU
- noProvider from the DACH region
- yesHosting in the EU
- not specifiedHosting in Germany
- not specifiedChoice of server location
- not specifiedEU-US Data Privacy Framework
- not specifiedEU Standard Contractual Clauses
- not specifiedList of subprocessors
- not specifiedISO 27001 certification
- not specifiedSOC 2 report
- not specifiedBSI C5 attestation
- not specifiedSSO via SAML
- not specifiedUser management via SCIM
- not specifiedRegular penetration tests
- not specifiedTrust Center
- not specifiedMeta Business Partner
- not specifiedTikTok Marketing Partner
- not specifiedLinkedIn Marketing Partner
- not specifiedCustomer data not used for AI training
- not specifiedAccessibility statement
- not specifiedUS hosting
- not specifiedHosting in Switzerland
- not specifiedCISIS12 certification
- not specifiedMeta Tech Provider
Sources: metricool.com/legal-notice, help.metricool.com/data-processing-agreement-dp… and 1 more · checked on 11/11/2026
10 listed
Integrations
connections that the provider itself names.
- Canva
- Adobe Express
- Google Drive
- Zapier
- Make
- Shopify
- WordPress
- Looker Studio
- MCP server
- Wix
Sources: metricool.com/metricool-vs, metricool.com/metricool-integrations · checked on 11/11/2026
From third parties
Reviews
Social Rocket does not award a rating of its own. The values of other platforms are shown here, with retrieval dates.
- OMR Reviews4.82/ 519 Reviews · retrieved on 11/11/2026View at OMR Reviews
- G24.4/ 5111 Reviews · retrieved on 11/11/2026View at G2
- Capterra4.4/ 599 Reviews · retrieved on 11/11/2026View at Capterra
Social media management tools
Alternatives
Tools with the same main category, sorted by the number of features they share with Metricool.
Enterprise platform with analytics, Competitor Benchmark, inbox and listening
- TikTok
- X (formerly Twitter)
- YouTube
- +5
from US$1,249per month4.4 / 5, G2, 382 ReviewsAll-in-one tool from France for planning, social inbox and analytics
- TikTok
- YouTube
- X (formerly Twitter)
- Threads
- +4
from €79per month · per user · billed annually4.5 / 5, G2, 979 ReviewsAll-in-one tool with planning, inbox and reviews, built for multi-location networks
- X (formerly Twitter)
- Google Business Profile
- YouTube
- +1
from US$50per month · per location · billed monthly4.6 / 5, G2, 442 ReviewsAll-in-one social media suite with scheduling, inbox, listening and agency features
- TikTok
- X (formerly Twitter)
- YouTube
- +7
from US$80per month · flat rate · billed annually4.8 / 5, G2, 1,142 Reviews
Status 11/11/2026
Sources
Every page this profile is drawn from, with the date it was checked. The status shown above is the oldest of this data.
16 sources, oldest check on 11/11/2026. metricool.com (10) · help.metricool.com (3) · omr.com (1) · capterra.com (1) · g2.com (1)
Show all addresses with check date
Method
How to read this profile
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.