Readers of X like to stay on X. A link is therefore a request to leave the platform, and it is only granted if the post promises more than it delivers itself.

Two things are in your hands: what the post says and what waits behind the link. A good post is worthless if the page does not deliver what it says.

Step 1 of 4

Name the benefit in the post, not just the link

A post with a bare link convinces no one. Say in two sentences what is behind the link and why it is worth it: a calculation tool, a how-to guide, a template to download.

Describe what the reader will do there, not who you are. "Here is the checklist for …" is stronger than "New on our blog".

ChecklistStep 01

The post names the benefit behind the link in two sentences.
The post names what the reader does on the page.

Image and video posts that show the benefit are designed and produced by Social Rocket for X; your landing page stays with you.X offer from Social Rocket

Step 2 of 4

Place the link where it does not get in the way

Some people put the link in their own reply under the post, so that the post itself remains a complete thought and does not read like a signpost. Whether that brings more visits with your audience only the comparison shows: try both variants on your own posts.

A note in the pinned post or in the profile leads every visitor of the profile to the link.

ChecklistStep 02

Link in the text and link in the reply have each been tried once.
The link in the profile leads to your most important page.

Step 3 of 4

A target page that continues the post

Visitors coming from a smartphone do not wait. The page must load quickly and immediately show what the post promised: the same headline, the same statement, the same image. Anything else makes them leave.

What you want (sign-up, enquiry, purchase) is clearly visible, but not placed ahead of what the visitor was looking for.

ChecklistStep 03

The page loads quickly on a smartphone.
Headline and image match the post.
Exactly one action is suggested.

Step 4 of 4

Measure what arrives

Add a separate source tag (UTM parameter) to every link, so your website analytics shows visits from X and the posts behind them separately. The clicks that X shows in its analytics, as far as your account can see them, are not the same as the visits that arrive on your site.

Compare which posts bring visits that also take action. Write more of those.

ChecklistStep 04

Every link carries a source tag.
The analytics separate visits by post.
Posts with visits that take action are noted.

What is measurable after four weeks

After four weeks you can compare:

Two post formatsLink in the text and link in the reply, compared.
A matching landing pageDesigned to follow the post.
One measurementSource tags on every link.

Frequently asked questions

What is a UTM tag?

An addition at the end of the address that tells your statistics where the visit came from, for example from X and from which post.

Should I use link shorteners?

Only if you control the address yourself. Readable, own addresses appear more trustworthy.

Agency · X

Image posts for your links

Social Rocket produces image posts and short videos for X every month that show what awaits behind the link, plus headers and profile pictures; ad creatives are available on request.

To the X offer

SREditorial team Social Rocket. This guide was written by our editors and is reviewed regularly. It contains no links to providers that sell followers, likes or views.