A Space is an audio conversation on X that anyone can listen to. There is no screen to distract, and no recording to catch up on later, unless you offer one. Listeners come for the conversation.

This guide also applies to live viewers on X in general: timing, announcement, format and guests are the same levers everywhere.

Step 1 of 5

A topic and guests who bring their own listeners

A Space needs an occasion: a question from your industry, a news item, a practical case. Invite guests who have something to say on the topic and their own readers.

A guest who announces their appearance brings people who don't yet know your account. That is why the question "Who will announce it?" belongs in the planning.

ChecklistStep 01

The topic is stated in one sentence.
At least one guest has confirmed.
The guests know that they should announce the event themselves.

Step 2 of 5

Schedule the Space and announce it early

Spaces can be scheduled in advance. Interested people can be reminded and know when they need to be there. Choose a time when your target audience has time.

Announce it one week beforehand, one day beforehand and shortly before the start, and name the topic and guests each time. Also place the notice in your newsletter and on your website.

ChecklistStep 02

The Space is scheduled.
Three announcements are planned.
Guests have ready-made texts for their own announcement.

Announcement graphics and posts for your appointments are designed Social Rocket in the look of your account; the moderation is done by you.X offer from Social Rocket

Step 3 of 5

Plan a schedule with room for questions

Set the order of speakers in advance. Anyone who joins only hears voices and no title, so briefly state the name and topic each time the speaker changes.

Plan time for listeners' questions and invite them to speak. A conversation that includes listeners gets shared.

ChecklistStep 03

A schedule with time details is in place.
Name and topic are mentioned at every change of speaker.
Question rounds are planned.

Step 4 of 5

Moderate and check the technology

One person moderates while a second keeps an eye on listeners and raised hands. Test microphones and connections with all guests in advance.

Decide how you will handle disruptions: who has speaking rights and when you mute someone.

ChecklistStep 04

Moderator and helpers are named.
Technology has been tested with all guests.
Rules for raising hands have been discussed.

Step 5 of 5

Follow up and reuse

If you record the space, announce it and make the recording available so that those who could not attend can also listen. Several posts can be drawn from the conversation: a quote, a number, an answer to a listener question.

Note where questions came up and where the conversation dragged, and build the next format accordingly.

ChecklistStep 05

Recording has been announced and made available.
Three posts from the conversation have been written.
Insights about the format have been noted.

What should be ready before the next Space

Should be ready:

A session with guestsScheduled, with announcement texts.
A running orderWith Q&A rounds and a second person.
A follow-upPosts from the conversation and a note on how it went.

Frequently asked questions

Should we record the Space?

If the conversation remains useful later on, yes. Announce it in advance and make the recording available, as described in step 5.

Can anyone start a Space?

According to X, not every account can, for example not accounts with protected posts. Check X's help before you plan.

Agency · X

Announcements for your sessions

You moderate Spaces and live conversations yourself. Social Rocket designs your header and profile picture and produces image posts and short videos every month, including for announcing your sessions.

To the X offer

SREditorial team Social Rocket. This guide was written by our editors and is reviewed regularly. It contains no links to providers that sell followers, likes or views.