Tool comparison · Influencer marketing platforms
Later Influence
Enterprise influencer platform, formerly Mavrck, with creator ads
- EntryPrice on requestno list price published
- Free plannoper pricing page
- Trial periodnot specified
- Interfacenot specified
- Hosting according to providernot specified
- Third-party rating4.5 / 5G2 · 469 Reviews
- TikTok
- YouTube
- Snapchat
- X (formerly Twitter)
- Web app
- API
Classification
In brief
Summarised from the provider's information. Not a test verdict.
Formerly known as Mavrck, the product offers creator search with a DACH filter, outreach, approval without a login, and payment. Creator ads via whitelisting or Spark Ads, paid post analytics, social media ROI and contracts with e-signature are included. The offer includes unlimited users.
SuitsFor enterprise customers who also use creator posts as ads.
Watch outPricing is only available on request, and there is no free plan.
Target audiences per provider
- Agencies
- Large enterprises
Source: later.com/case-studies · checked on 11/11/2026
Compared under
Sources: later.com/influencer-marketing-platform, help-influence.later.com/hc/en-us and 4 more · checked on 11/11/2026
Controlled vocabulary
Features
The same terms as in every other profile. Anything not listed has not been reviewed by us yet.
Planning & Publishing1Workflow automation
- yesWorkflow automation
Source: later.com/influencer-marketing-platform/pricing · checked on 11/11/2026
Team & Approvals2External approval without login · Internal comments
- yesExternal approval without login
- yesInternal comments
Source: later.com/influencer-marketing-platform/pricing · checked on 11/11/2026
Analytics4Post analysis · Engagement Rate · Paid post analytics · Social media ROI
- yesPost analysis
- yesEngagement Rate
- yesPaid post analytics
- yesSocial media ROI
Sources: later.com/influencer-marketing-platform/pricing, help-influence.later.com/hc/en-us/articles/2046… · checked on 11/11/2026
Listening & Monitoring1Sentiment analysis
- yesSentiment analysis
Source: later.com/influencer-marketing-platform/pricing · checked on 11/11/2026
Influencer & UGC12Creator search · Size of the creator database · Audience origin (DACH filter) · Outreach & contact …
- yesCreator search
- yesSize of the creator database
- yesAudience origin (DACH filter)
- yesOutreach & contact
- yesCreator content approval
- yesCreator payments
- yesProduct Seeding
- yesCampaign reporting
- yesCreator ads (whitelisting/Spark Ads)
- yesBrand safety check for creators
- yesCreator contracts & e-signature
- yesApplication page for creators
Sources: help-influence.later.com/hc/en-us/p/product-upd…, later.com/influencer-marketing-platform/pricing and 5 more · checked on 11/11/2026
Reviews1Request reviews
- yesRequest reviews
Source: later.com/influencer-marketing-platform/pricing · checked on 11/11/2026
Administration & Security2API access · Unlimited users
- yesAPI access
- yesUnlimited users
Sources: help-influence.later.com/hc/en-us/articles/2046…, later.com/influencer-marketing-platform/pricing · checked on 11/11/2026
Service & Support1Provider-managed service
- yesProvider-managed service
Source: later.com/influencer-marketing-platform/pricing · checked on 11/11/2026
7 networks
Networks
What Later Influence can do per network, as described by the provider.
- InstagramAnalytics
- FacebookAnalytics
- TikTokAnalytics
- PinterestAnalytics
- YouTubeAnalytics
- SnapchatScope: not specified
- X (formerly Twitter)Scope: not specified
Show full matrix 7 networks × 1 capabilities
| Network | Analytics |
|---|---|
| yes | |
| yes | |
| TikTok | yes |
| yes | |
| YouTube | yes |
| Snapchat | not specified |
| X (formerly Twitter) | not specified |
Source: help-influence.later.com/hc/en-us/p/product-upd… · checked on 11/11/2026
Per pricing page
Costs & Plans
Amounts as the provider displays them. Limits per plan, where stated.
Platform
no price information
- unlimited Users
Platform + Services
no price information
- unlimited Users
Services
no price information
- unlimited Users
Source: later.com/influencer-marketing-platform/pricing · checked on 11/11/2026
Current prices from the providerAccording to the provider
Privacy & Security
We reproduce what the provider states. This is not a legal assessment.
- Provider's GDPR statementnot specified
- Data Processing Agreement (DPA)not specified
- Hostingnot specified
- EU-US Data Privacy Frameworknot specified
- ISO 27001 certificationnot specified
- SOC 2 reportnot specified
- EU Standard Contractual Clausesyesyes, per provider
Show all 26 criteria 25 not specified
- not specifiedProvider's GDPR statement
- not specifiedData Processing Agreement (DPA)
- not specifiedProvider headquartered in the EU
- not specifiedProvider from the DACH region
- not specifiedHosting in the EU
- not specifiedHosting in Germany
- not specifiedChoice of server location
- not specifiedEU-US Data Privacy Framework
- yesEU Standard Contractual Clauses
- not specifiedList of subprocessors
- not specifiedISO 27001 certification
- not specifiedSOC 2 report
- not specifiedBSI C5 attestation
- not specifiedSSO via SAML
- not specifiedUser management via SCIM
- not specifiedRegular penetration tests
- not specifiedTrust Center
- not specifiedMeta Business Partner
- not specifiedTikTok Marketing Partner
- not specifiedLinkedIn Marketing Partner
- not specifiedCustomer data not used for AI training
- not specifiedAccessibility statement
- not specifiedUS hosting
- not specifiedHosting in Switzerland
- not specifiedCISIS12 certification
- not specifiedMeta Tech Provider
Source: later.com/privacy · checked on 11/11/2026
1 listed
Integrations
connections that the provider itself names.
- Shopify
Source: help-influence.later.com/hc/en-us/articles/2046… · checked on 11/11/2026
From third parties
Reviews
Social Rocket does not award a rating of its own. The values of other platforms are shown here, with retrieval dates.
- G24.5/ 5469 Reviews · retrieved on 11/11/2026View at G2
- Capterra4.6/ 5135 Reviews · retrieved on 11/11/2026View at Capterra
Influencer marketing platforms
Alternatives
Tools with the same main category, sorted by the number of features they share with Later Influence.
Influencer module of Sprout Social, formerly Tagger, for Instagram and TikTok
- TikTok
Price on requestno list price published4.3 / 5, G2, 414 ReviewsInfluencer platform for online retail brands with creator search and payment
- TikTok
- YouTube
Price on requestno list price published4.6 / 5, G2, 146 ReviewsTool from TikTok for creator collaborations and Spark Ads
- TikTok
Freeno paid plan recordedno review at G2Enterprise platform for influencer campaigns and creator analysis, part of Publicis
- TikTok
Price on requestno list price published4.7 / 5, G2, 505 Reviews
Status 11/11/2026
Sources
Every page this profile is drawn from, with the date it was checked. The status shown above is the oldest of this data.
16 sources, oldest check on 11/11/2026. help-influence.later.com (7) · later.com (6) · help.later.com (1) · capterra.com (1) · g2.com (1)
Show all addresses with check date
Method
How to read this profile
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.