Tool comparison · Engage & Grow
Influencer marketing platforms
Influencer marketing platforms help you find, vet, contact and pay creators and measure campaigns. They pay off when working with creators happens regularly, not just in one-off cases.
What matters01Search02Vetting03Execution04Evaluation05Pricing modelExplainClose
- 01Search
creator search, size of the database and AI creator matching.
- 02Vetting
fake follower check, audience origin with DACH filter and brand safety check.
- 03Execution
outreach, briefing, creator content approval, contracts and payment.
- 04Evaluation
campaign reporting, discount code and affiliate tracking.
- 05Pricing model
price on request, commission or subscription.
Probably not here: If you want to purchase videos and photos from creators for your own brand instead of booking reach, look at UGC platforms.
Order: tools focused on Influencer marketing platforms first, within them by number of reviews at G2. No separate rating; the sorting does not account for whether a provider pays commission. How the list is built
Meltwater Influencer Marketing
Influencer module from Meltwater, formerly Klear, for corporations and agencies
- TikTok
- YouTube
- X (formerly Twitter)
- Twitch
4.1 / 5G2 · 2,681 ReviewsPrice on requestno list price publishedDetails for Meltwater Influencer Marketing
In brief
Formerly known under the name Klear, the product now runs under the name Meltwater. It includes Creator search, Fake follower check, Brand safety check, Influencer CRM, outreach, approval, payment and affiliate tracking. Contracts with e-signature and an academy are included.
SuitsFor corporations and agencies that want to run influencer work alongside Meltwater monitoring.
Watch outSpecific prices are only available on request.
Features as stated by the provider13 listed
- Influencer & UGC 12
- Service & Support 1
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- G2
- 4.1 / 5 · 2,681 Reviews
Provider imagemeltwater.com Plans
Price on request only
CreatorIQ
Enterprise platform for creator management and campaign analytics
- TikTok
- YouTube
- Snapchat
4.6 / 5G2 · 591 ReviewsPrice on requestno list price publishedDetails for CreatorIQ
In brief
One interface combines creator search, influencer CRM, creator content approval, payment and affiliate tracking. It also offers audience and story analytics, a report builder, social media ROI, AI creator matching, brand safety checks and contracts with e-signature. The provider provides a DPA, standard contractual clauses and a list of sub-processors.
SuitsFor corporations and large agencies with ongoing creator programs and compliance requirements.
Watch outThe provider only discloses prices on request.
Features as stated by the provider16 listed
- Planning & Publishing 1
- Analytics 3
- Reporting 2
- Influencer & UGC 10
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- USA
Reviews
- OMR Reviews
- 4.4 / 5 · 20 Reviews
- G2
- 4.6 / 5 · 591 Reviews
- Capterra
- 4.7 / 5 · 46 Reviews
- Trustpilot
- 3.2 / 5 · 1 Reviews · rates the company (service, billing), not the software
Plans
Price on request only
Captiv8
Enterprise platform for influencer campaigns and creator analysis, part of Publicis
- TikTok
4.7 / 5G2 · 505 ReviewsPrice on requestno list price publishedDetails for Captiv8
In brief
Creator search, audience analysis, fake follower check and brand safety check are available side by side here. Campaign briefing, approval, payment, product seeding, affiliate tracking and campaign budget can also be mapped. The company belongs to Publicis Groupe.
SuitsFor corporations and agencies that manage creator programmes and need to report on the results.
Watch outPrices are only available on request.
Features as stated by the provider24 listed
- Planning & Publishing 1
- Analytics 5
- Reporting 1
- Listening & Monitoring 2
- Influencer & UGC 15
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- G2
- 4.7 / 5 · 505 Reviews
- Capterra
- 4.5 / 5 · 2 Reviews
Provider imagecaptiv8.io Plans
Price on request only
GRIN
Creator management with Shopify integration and affiliate tracking
- TikTok
- YouTube
- X (formerly Twitter)
- Twitch
- Free plan
- 30 day trial
- Mobile app
4.5 / 5G2 · 483 Reviewsfrom US$200per monthbilled monthlyDetails for GRIN
In brief
From the application form through outreach, briefing and contract to payment, creators can be managed here. Product Seeding, discount code and affiliate tracking, usage rights, media library and AI creator matching are included; integrations are available with Shopify and Klaviyo, among others.
SuitsFor brands that work with creators on an ongoing basis and want to attribute sales to codes.
Watch outA free plan is available, alongside commission-based models and prices on request.
Features as stated by the provider23 listed
- Planning & Publishing 2
- Analytics 2
- AI Features 1
- Influencer & UGC 15
- Administration & Security 1
- Service & Support 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- G2
- 4.5 / 5 · 483 Reviews
- Capterra
- 4.7 / 5 · 147 Reviews
- Trustpilot
- 3.2 / 5 · 31 Reviews · rates the company (service, billing), not the software
Provider imagegrin.co Plans30 day trial
- Free
- US$0
per month · billed monthly - Starter
- US$200
per month · billed monthly - Growth
- US$500
per month · billed monthly - Scale
- US$1,500
per month · billed monthly
+ 1 more plans in profile
Later Influence
Enterprise influencer platform, formerly Mavrck, with creator ads
- TikTok
- YouTube
- Snapchat
- X (formerly Twitter)
4.5 / 5G2 · 469 ReviewsPrice on requestno list price publishedDetails for Later Influence
In brief
Formerly known as Mavrck, the product offers creator search with a DACH filter, outreach, approval without a login, and payment. Creator ads via whitelisting or Spark Ads, paid post analytics, social media ROI and contracts with e-signature are included. The offer includes unlimited users.
SuitsFor enterprise customers who also use creator posts as ads.
Watch outPricing is only available on request, and there is no free plan.
Features as stated by the provider24 listed
- Planning & Publishing 1
- Team & Approvals 2
- Analytics 4
- Listening & Monitoring 1
- Influencer & UGC 12
- Reviews 1
- Administration & Security 2
- Service & Support 1
Privacy according to provider
- GDPR statement
- not specified
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- G2
- 4.5 / 5 · 469 Reviews
- Capterra
- 4.6 / 5 · 135 Reviews
Provider imagelater.com Plans
- Platform
- no price information
- Platform + Services
- no price information
- Services
- no price information
Sprout Social Influencer Marketing
Influencer module of Sprout Social, formerly Tagger, for Instagram and TikTok
- TikTok
- Interface in German
4.3 / 5G2 · 414 ReviewsPrice on requestno list price publishedDetails for Sprout Social Influencer Marketing
In brief
Formerly known as Tagger, the product is now part of the Sprout Social portfolio. It combines creator search with a DACH filter, influencer CRM, outreach, approval, payment and creator ads; analysis covers audiences, posts and paid posts. Contracts with e-signature and brand safety checks are provided for.
SuitsFor agencies and corporations that run creator work on Instagram and TikTok and want analysis in the same system.
Watch outPricing is only available on request, and the offer is limited to Instagram and TikTok.
Features as stated by the provider40 listed
- Planning & Publishing 2
- Team & Approvals 5
- Analytics 7
- Reporting 1
- Listening & Monitoring 2
- Influencer & UGC 17
- Ads 1
- Administration & Security 3
- Service & Support 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- USA
Reviews
- G2
- 4.3 / 5 · 414 Reviews
- Capterra
- 4.7 / 5 · 7 Reviews
Provider imagesproutsocial.com Plans
Price on request only
Traackr
Enterprise platform for influencer programmes with forecasting and benchmarking
- TikTok
4.3 / 5G2 · 389 ReviewsPrice on requestno list price publishedDetails for Traackr
In brief
Creator search includes a reach and results forecast, a fake follower check and a Competitor Benchmark. The Influencer CRM, outreach, briefing, payment, Product Seeding and affiliate tracking are included; AI summarises reports. Instagram and TikTok are supported.
SuitsFor corporations and agencies that manage and compare programmes across many creators.
Watch outPricing is only available on request; the offer is limited to Instagram and TikTok.
Features as stated by the provider24 listed
- Planning & Publishing 1
- Analytics 3
- Reporting 1
- Listening & Monitoring 2
- AI Features 1
- Influencer & UGC 15
- Administration & Security 1
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- G2
- 4.3 / 5 · 389 Reviews
- Capterra
- 4.6 / 5 · 32 Reviews
Provider imagetraackr.com Plans
Price on request only
Influencity
Influencer platform from Spain with CRM, outreach and campaign reporting
- TikTok
- YouTube
- 7 day trial
4.5 / 5G2 · 292 Reviewsfrom €158per monthbilled annuallyDetails for Influencity
In brief
Creator search with fake follower check, an influencer CRM and outreach form the core. Product seeding, payment and campaign reporting are covered; a browser extension and an API are part of the offer. The network offering includes Instagram, TikTok and YouTube.
SuitsFor agencies and large brands running campaigns across these three networks.
Watch outIn addition to tiered plans, there are prices on request.
Features as stated by the provider9 listed
- Influencer & UGC 7
- Administration & Security 1
- Service & Support 1
Privacy according to provider
- GDPR statement
- not specified
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- G2
- 4.5 / 5 · 292 Reviews
- Capterra
- 4.2 / 5 · 5 Reviews
Plans7 day trial
- Discover
- €158
per month · billed annually - Professional
- €318
per month · billed annually - Business
- €1,118
per month · billed annually - Enterprise
- no price information
HypeAuditor
Creator database with authenticity analysis and forecasts for reach and results
- TikTok
- YouTube
- Twitch
- X (formerly Twitter)
- Snapchat
- Free plan
4.6 / 5G2 · 276 Reviewsfrom US$299per monthbilled annuallyDetails for HypeAuditor
In brief
A reach and results forecast as well as a fake follower check complement creator search and audience analysis. Influencer CRM, outreach, briefing, approval, payment, affiliate tracking and White-Label Reports can all be used within the same application. External approvals are possible without a login.
SuitsFor agencies and online shops that want to compare creators on a data-driven basis before working together.
Watch outIn addition to tiered plans, there are prices on request.
Features as stated by the provider22 listed
- Team & Approvals 2
- Analytics 4
- Reporting 1
- AI Features 1
- Influencer & UGC 14
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- G2
- 4.6 / 5 · 276 Reviews
- Capterra
- 4.8 / 5 · 35 Reviews
- Trustpilot
- 3.0 / 5 · 31 Reviews · rates the company (service, billing), not the software
Provider imagehypeauditor.com Plans
- Basic
- US$299
per month · billed annually
Shopify Collabs
Creator program directly in your Shopify store with commission billing
- TikTok
- YouTube
- Native platform tool
- Free plan, limited
- Mobile app
4.6 / 5G2 · 197 Reviewsnot specifiedEntry price not recordedDetails for Shopify Collabs
In brief
The tool is aimed at Shopify merchants and creators. It offers an application form, Creator search, Influencer CRM, outreach, Product Seeding, payment and discount-code or affiliate tracking. Networks are Facebook, Instagram, TikTok and YouTube.
SuitsFor Shopify stores that want to work with creators through commissions and codes instead of flat fees.
Watch outThe free plan requires a different product from the provider and settles through commissions.
Features as stated by the provider7 listed
- Influencer & UGC 7
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- G2
- 4.6 / 5 · 197 Reviews
- Capterra
- 4.8 / 5 · 4 Reviews
- Shopify App Store
- 4.2 / 5 · 451 Reviews · rates the smartphone app
Provider imageshopify.com Plans
no plans recorded
Aspire
Influencer platform for online retail brands with creator search and payment
- TikTok
- YouTube
4.6 / 5G2 · 146 ReviewsPrice on requestno list price publishedDetails for Aspire
In brief
From search and outreach through briefing and approval to payment and product seeding, the product covers the full flow of a creator campaign. Discount code and affiliate tracking, campaign reporting, AI creator matching and booking UGC creators are part of the offering. Shopify and Klaviyo can be connected.
SuitsFor online shops and direct-to-consumer brands that want to run influencer campaigns, including contracts and payment, in one system.
Watch outPricing is only available on request; the provider is based in the USA.
Features as stated by the provider21 listed
- Analytics 2
- Listening & Monitoring 2
- Influencer & UGC 15
- Ads 1
- Service & Support 1
Privacy according to provider
- GDPR statement
- not specified
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- G2
- 4.6 / 5 · 146 Reviews
- Capterra
- 3.5 / 5 · 6 Reviews
Plans
Price on request only
Upfluence
Influencer platform with application page, contracts and affiliate tracking
- TikTok
- YouTube
- Twitch
- X (formerly Twitter)
4.6 / 5G2 · 140 ReviewsPrice on requestno list price publishedDetails for Upfluence
In brief
For search, outreach, briefing, approval, payment and Product Seeding, the tool supports online shops and agencies. Contracts with e-signature, an application page, discount code tracking and Campaign reporting are included; supported are, among others, Instagram, TikTok and YouTube.
SuitsFor shops and agencies that reach out to and pay creators across many networks.
Watch outThere is no free plan; the price is available on request, and a Minimum term applies.
Features as stated by the provider16 listed
- Analytics 2
- Influencer & UGC 13
- Administration & Security 1
Privacy according to provider
- GDPR statement
- not specified
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- OMR Reviews
- 3.5 / 5 · 1 Reviews
- G2
- 4.6 / 5 · 140 Reviews
- Capterra
- 4.4 / 5 · 44 Reviews
- Trustpilot
- 3.2 / 5 · 55 Reviews · rates the company (service, billing), not the software
Provider imageupfluence.com Plans
Price on request only
Kolsquare
Influencer platform from France with market analysis, part of team.blue
- TikTok
- YouTube
- Twitch
- Snapchat
- EU hosting according to provider
4.3 / 5G2 · 104 ReviewsPrice on requestno list price publishedDetails for Kolsquare
In brief
Alongside the fake follower check, Audience Analysis, Share of Voice, Competitor Benchmark and Historical data are included in the creator search. Influencer CRM, approval, payment, affiliate tracking, brand safety checks and White-Label Reports are included. The company belongs to team.blue.
SuitsFor agencies, corporations and organisations that combine influencer marketing with market observation.
Watch outPrices are available on request only.
Features as stated by the provider21 listed
- Analytics 5
- Reporting 1
- Listening & Monitoring 2
- Influencer & UGC 11
- Administration & Security 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- EU
Reviews
- OMR Reviews
- 4.3 / 5 · 69 Reviews
- G2
- 4.3 / 5 · 104 Reviews
- Capterra
- 4.2 / 5 · 12 Reviews
Provider imagekolsquare.com Plans
- Discovery
- no price information
- Listening
- no price information
- Enterprise
- no price information
Storyclash
Influencer and content analytics from Austria, part of Kolsquare
- TikTok
- YouTube
- Provider from the DACH region
4.4 / 5G2 · 102 ReviewsPrice on requestno list price publishedDetails for Storyclash
In brief
AI matching, audience and story analytics, industry benchmarks and social media ROI sit alongside creator search. Brand mentions, hashtag monitoring, share of voice and white-label reports are included; stories are captured automatically. Support is also available in German.
SuitsFor agencies and enterprises in the DACH region that combine influencer data and market monitoring.
Watch outThe company belongs to Kolsquare; alongside tiered pricing plans, prices are available on request.
Features as stated by the provider27 listed
- Team & Approvals 2
- Analytics 6
- Reporting 2
- Listening & Monitoring 5
- Influencer & UGC 10
- Administration & Security 1
- Service & Support 1
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- OMR Reviews
- 4.7 / 5 · 299 Reviews
- G2
- 4.4 / 5 · 102 Reviews
- Capterra
- 4.8 / 5 · 26 Reviews
- Trustpilot
- 2.8 / 5 · 3 Reviews · rates the company (service, billing), not the software
Provider imagestoryclash.com Plans
Price on request only
Lefty
Influencer platform from a French agency group for brands and agencies
- TikTok
- X (formerly Twitter)
- YouTube
- Snapchat
4.7 / 5G2 · 100 ReviewsPrice on requestno list price publishedDetails for Lefty
In brief
Brand safety checks, fake follower checks and creator search are linked with the influencer CRM and outreach. Reporting runs through the report builder, PDF export and a live dashboard via link; discount code tracking and social media ROI are included. The company belongs to Independents Group.
SuitsFor agencies and online shops that share results with clients via link or PDF.
Watch outA price is only available on request from the provider.
Features as stated by the provider20 listed
- Planning & Publishing 1
- Analytics 6
- Reporting 3
- Listening & Monitoring 1
- Influencer & UGC 9
Privacy according to provider
- GDPR statement
- not specified
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- G2
- 4.7 / 5 · 100 Reviews
- Capterra
- 5.0 / 5 · 2 Reviews
Plans
Price on request only
Guide
Choosing an influencer marketing platform: data basis, execution and costs beyond the license
What a platform replaces and when it pays off
An influencer marketing platform bundles what otherwise sits in spreadsheets, inboxes and screenshots: finding, vetting, approaching, briefing, approving and paying creators, and evaluating the campaign. For a single collaboration per year this is not worth it; a manual search via Instagram, TikTok or YouTube and a contract by email are enough. A platform becomes useful when you work regularly with several creators and need search, execution and results in one place.
The comparison covers 39 tools (as of 11/11/2026), from databases that mainly help with search to platforms that map the collaboration from outreach through to payout.
Where the followers are located matters more than the number of profiles
Almost all tools offer a creator search; the difference lies in what they filter by. For the German-speaking market, the most important factor is where the followers are located: a German creator with mostly international followers brings little to your sales market. The audience origin with DACH filter is only noted for some of the tools; Infludata and Nindo provide it. The size of the creator database says little about the number of current, reachable profiles in your niche.
Vetting includes the fake follower check, brand safety review of past content and audience analysis. A fake score is an indication, not proof, and the models differ; for conspicuous profiles, growth curve and comments help. The values are plausible if they match creators you personally know.
Briefing, contract, payout: how far the tool reaches after the find
Most platforms offer outreach and an influencer CRM; considerably less often are briefing, creator content approval, contracts with e-signature and payment within one workflow. The tool does not replace legal review: whether a contract holds and whether a post is correctly labelled as advertising is decided by briefing and approval, not by the software. Payout in euros, payment methods for creators, countries of payout and shipping of products must be clarified in advance, in your own plan.
Anyone reaching out actively must note that, under § 7 UWG, promotional emails generally require prior consent; a publicly visible address in a profile does not replace it.
- Outreach and relationship management: contact details, histories, lists
- Briefing and approval: task, deadlines, sign-off of posts
- Contracts and payment: only plan for these where the plan includes them
Reach is not revenue
Campaign reporting shows reach, interactions and often an estimated media value. These are benchmarks, not sales figures. What counts is the attribution to purchases: discount code and affiliate tracking, as well as connections to shop and analytics, which some of the tools offer. It is also unclear whether story posts are captured and whether the figures come from connected creator accounts or are estimated. Connected accounts provide more accurate values but require the creators' cooperation.
Licence and budget: what costs extra
For many tools the price is only available on request; in addition there are pricing tiers, subscriptions with a minimum term and some free plans. 15 has a permanently free plan among these tools; the data records note restrictions such as a commission per booking. Commission models charge a fee on the collaboration instead of a base fee.
The licence is only part of the budget. Creator fees, product shipping, usage rights and, where applicable, agency services are added on top. Within the licence, quotas for reports, users, parallel campaigns and exports limit the benefit, and a low monthly rate with an annual commitment is not a monthly cancellable obligation. Term, cancellation, VAT and limits belong in the offer in writing, as do German-language onboarding and support hours.
UGC purchasing, affiliate or agency
If you want to buy videos and photos from creators for your own brand, rather than book their reach, UGC platforms are the right category. If the focus is commission-based business with partner links, affiliate software is closer. If you mainly plan and analyse your own channels, you need social media management, and if you want to outsource advice and execution, an agency rather than a platform.
Frequently asked questions
Is a platform worthwhile for a small business?
For occasional collaborations usually not; manual search and a simple contract are then sufficient. It becomes interesting with regular collaboration with several creators and the wish to compare costs and results.
How do I find creators with an audience in Germany, Austria and Switzerland?
Via the filter for the audience's origin, not just the creator's location. It should be cross-checked with known profiles before you commit to a provider.
How reliable is a fake follower check?
It provides a clue, not proof. Growth trends, comments and the creator's own statistics supplement it.
What does a platform cost, and what comes on top?
Many providers only quote prices on request; others work with pricing tiers or commissions. On top of the licence come creator fees, shipping and rights.
Can I brief creators in the platform, sign them under contract and pay them?
This applies to some of the tools. The filters list briefing, approval, contracts and payment separately; whether payout in euros is included in the plan is not stated everywhere.
What does the estimated media value tell me?
It converts reach and interactions into a comparison value and proves neither sales nor brand impact. Revenue requires discount codes, partner links or a shop integration.
Do I have to have influencer posts labelled?
Depending on the circumstances, there is a labelling obligation as advertising. It belongs in the briefing and in the approval step; the platform can help, but responsibility remains with you and the creator.
Method
How this list is made
No own ranking, no own rating. Sorting is based only on what is stated on the page.
- Who appears here
Every active tool that lists this category as a main or secondary category. Discontinued tools never appear in a list; their profile names successors and alternatives.
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Commission does not change the order
The default order counts third-party reviews; you can switch to sorting by entry price or name. The sorting does not know whether a provider pays commission. Advertising links are labelled individually.
- Status and staleness
The status is the oldest review date of the information shown. If it is older than 180 days, we mark the profile as outdated until it has been reviewed again.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.
Not the right one?