Tool comparison · Measure & Listen
Media Monitoring (PR Monitoring)
Media monitoring tracks press, online news, broadcast and social media for communications and PR teams, often with a press clipping service. It is needed when coverage about the company has to be fully documented and evaluated.
What matters01Source types02Press clippings03Analysis04PR tools05Pricing modelExplainClose
- 01Source types
print, broadcast, online news and podcasts are not included with every provider.
- 02Press clippings
licensed press articles with full text are something different from mere links.
- 03Analysis
Sentiment analysis, share of voice and crisis alerts.
- 04PR tools
journalist database and press release distribution are partly built in.
- 05Pricing model
most providers only disclose prices on request.
Probably not here: If you mainly track brand mentions and sentiment in social networks, social listening is the better fit.
Order: tools focused on Media Monitoring (PR Monitoring) first, within them by number of reviews at G2. No separate rating; the sorting does not account for whether a provider pays commission. How the list is built
Ubermetrics Delta
Media monitoring by Ubermetrics, part of Unicepta and Stagwell
- X (formerly Twitter)
- Interface in German
- Provider from the DACH region
4.5 / 5G2 · 40 ReviewsPrice on requestno list price publishedDetails for Ubermetrics Delta
In brief
Ubermetrics Delta tracks brand mentions across the web, news and blogs, analyses sentiment and raises alerts in crises. Opinion leader detection, competitor benchmarking and API access are included. The company belongs to UNICEPTA and therefore to Stagwell.
SuitsFor PR teams in large corporations and SMEs that mainly analyse news sources.
Watch outThe price is only available on request.
Features as stated by the provider7 listed
- Analytics 1
- Listening & Monitoring 5
- Administration & Security 1
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- OMR Reviews
- 3.5 / 5 · 6 Reviews
- G2
- 4.5 / 5 · 40 Reviews
Provider imageubermetrics-technologies.com Plans
Price on request only
ARGUS DATA INSIGHTS
Media monitoring from Germany, formerly Ausschnitt and Argus der Presse
- X (formerly Twitter)
- YouTube
- Provider from the DACH region
no review at G2Price on requestno list price publishedDetails for ARGUS DATA INSIGHTS
In brief
German-language sources from web, news, blogs, print and broadcast, plus some networks, are monitored; the product was formerly called Ausschnitt and Argus der Presse. Sentiment analysis, crisis alerts, competitor benchmark, a journalist database and sending press releases are included.
SuitsFor PR teams, agencies and corporations that combine classic press monitoring with social sources.
Watch outThe price is only given on request; the software can also be self-hosted.
Features as stated by the provider18 listed
- Planning & Publishing 2
- Analytics 1
- Listening & Monitoring 10
- Inbox & Community 2
- Employee Advocacy 1
- Administration & Security 1
- Service & Support 1
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
no review recorded
Plans
- ARGUSflat S
- no price information
- ARGUSflat M
- no price information
- ARGUSflat L
- no price information
- ARGUSflat Enterprise
- no price information
Landau Media
Media monitoring in Germany covering print, broadcast and social sources
- TikTok
- YouTube
- X (formerly Twitter)
- +1
- Provider from the DACH region
no review at G2from €299per month · flat rateDetails for Landau Media
In brief
Web, news, print, broadcast, podcasts and networks such as Instagram, TikTok, LinkedIn, XING and Threads are among the monitored sources. Sentiment analysis, crisis alerts, share of voice, AI summaries and automatic report delivery are included. Support and a help center are available in German.
SuitsFor PR teams, agencies and companies of all sizes that track German-language media and social media together.
Watch outPricing depends on plans, usage and add-on modules, and in some cases is only available on request.
Features as stated by the provider19 listed
- Reporting 5
- Listening & Monitoring 10
- AI Features 1
- Administration & Security 1
- Service & Support 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
no review recorded
Plans
- Starter
- €299
per month · flat rate - Advanced
- €940
per month · flat rate - Complete
- €3,500
per month · flat rate
NewsRadar
Media monitoring with licensed press articles and press work
- Threads
- X (formerly Twitter)
- TikTok
- Mastodon
- EU hosting according to provider
- Provider from the DACH region
no review at G2Price on requestno list price publishedDetails for NewsRadar
In brief
NewsRadar from pressrelations monitors the web, news, print, broadcast and podcasts, plus networks such as Mastodon, Threads and X. It offers licensed press articles, a journalist database, press release distribution, crisis alerts and AI translation. According to the provider, it is hosted in the EU.
SuitsFor PR teams in companies and public administrations that manage press clippings and press work in one system.
Watch outThere is no free plan, and the price is only available on request.
Features as stated by the provider19 listed
- Analytics 1
- Reporting 2
- Listening & Monitoring 12
- AI Features 1
- Influencer & UGC 1
- Administration & Security 1
- Service & Support 1
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- not specified
- Hosting
- EU
Reviews
no review recorded
Provider imagepressrelations.com Plans
Price on request only
UNICEPTA
Media monitoring from Germany, part of Stagwell, with AI summaries
- X (formerly Twitter)
- Provider from the DACH region
no review at G2Price on requestno list price publishedDetails for UNICEPTA
In brief
Monitors web, news, print and broadcast; of the networks, only X is captured. Sentiment analysis, crisis alerts, opinion leader detection, AI summary of reports and visibility in AI answers are included; the provider supports clients directly.
SuitsFor PR teams, corporations and agencies in the German-speaking market who want monitoring and support from a single source.
Watch outPrices are available on request only.
Features as stated by the provider11 listed
- Reporting 1
- Listening & Monitoring 8
- Administration & Security 1
- Service & Support 1
Privacy according to provider
- GDPR statement
- not specified
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
no review recorded
Plans
Price on request only
Meltwater
Media intelligence with journalist database and social listening, formerly Linkfluence
Focus: Social Listening & Monitoring Tools
- X (formerly Twitter)
- TikTok
- YouTube
4.1 / 5G2 · 2,681 ReviewsPrice on requestno list price publishedDetails for Meltwater
In brief
News, print, broadcast, podcasts, networks and review portals are monitored, plus sentiment analysis and visibility in AI answers. Also included are a journalist database, press releases and creator search. The product was formerly called Linkfluence.
SuitsFor communications departments and agencies that combine press work and social listening.
Watch outPricing is only available on request and comes with a minimum term; the provider is not based in the EU.
Features as stated by the provider14 listed
- Analytics 1
- Listening & Monitoring 10
- AI Features 1
- Influencer & UGC 1
- Administration & Security 1
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- OMR Reviews
- 4.0 / 5 · 30 Reviews
- G2
- 4.1 / 5 · 2,681 Reviews
- Capterra
- 4.0 / 5 · 96 Reviews
Provider imagemeltwater.com Plans
Price on request only
Onclusive Social
Social monitoring by Onclusive, formerly Digimind, for PR teams
Focus: Social Listening & Monitoring Tools
- TikTok
- Threads
4.5 / 5G2 · 212 ReviewsPrice on requestno list price publishedDetails for Onclusive Social
In brief
The product was previously known as Digimind. It tracks brand mentions and hashtags on Facebook, Instagram, TikTok, Threads and LinkedIn and analyses sentiment, trends and competitors. Crisis alerts, influencer identification and AI evaluation are included.
SuitsFor PR and communications teams at large companies that analyse social data alongside traditional media monitoring.
Watch outThe offer is priced on request only.
Features as stated by the provider10 listed
- Analytics 1
- Listening & Monitoring 8
- AI Features 1
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- G2
- 4.5 / 5 · 212 Reviews
- Capterra
- 4.4 / 5 · 16 Reviews
Plans
- Basic
- no price information
- Pro
- no price information
- Corporate
- no price information
- Enterprise
- no price information
+ 1 more plans in profile
Lumen by Talkwalker
Enterprise listening, today Lumen by Talkwalker, with image recognition
Focus: Social Listening & Monitoring Tools
- TikTok
- YouTube
- X (formerly Twitter)
- Hosting in Germany according to provider
4.3 / 5G2 · 137 ReviewsPrice on requestno list price publishedDetails for Lumen by Talkwalker
In brief
Brand mentions across networks, the web, print, podcasts and review platforms are monitored by today's Lumen by Talkwalker. Sentiment analysis, crisis alerts, share of voice, trend detection and image and logo recognition are planned; users are unlimited. The company belongs to Hootsuite and is headquartered in Luxembourg.
SuitsFor corporations, agencies and PR teams with larger monitoring needs.
Watch outThere is no free plan, and the price is only available on request.
Features as stated by the provider19 listed
- Reporting 1
- Listening & Monitoring 14
- AI Features 1
- Administration & Security 3
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- Germany
Reviews
- OMR Reviews
- 3.9 / 5 · 31 Reviews
- G2
- 4.3 / 5 · 137 Reviews
- Capterra
- 4.4 / 5 · 23 Reviews
Provider imagetalkwalker.com Plans
- Core
- no price information
- Analyze
- no price information
- Business
- no price information
BuzzSumo
Topic and content research with monitoring and journalist database
Focus: Social Listening & Monitoring Tools
- X (formerly Twitter)
- YouTube
- TikTok
4.5 / 5G2 · 107 Reviewsfrom US$199per month · flat ratebilled annuallyDetails for BuzzSumo
In brief
BuzzSumo is listed as a social listening tool and also covers content research. It shows brand mentions, trends and topics, and offers Boolean search, crisis alerts, creator search and a journalist database with outreach. The company belongs to Cision.
SuitsFor agencies and PR teams that want to research topics and find contacts for press work.
Watch outThe interface is available only in English, and there is no free plan.
Features as stated by the provider16 listed
- Planning & Publishing 1
- Analytics 1
- Reporting 2
- Listening & Monitoring 9
- Influencer & UGC 2
- Administration & Security 1
Not included according to provider: Sentiment analysis
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- no
- Hosting
- not specified
Reviews
- OMR Reviews
- 4.3 / 5 · 5 Reviews
- G2
- 4.5 / 5 · 107 Reviews
- Capterra
- 4.5 / 5 · 145 Reviews
Plans
- Content Creation
- US$199
per month · flat rate · billed annually - PR & Comms
- US$299
per month · flat rate · billed annually - Suite
- US$499
per month · flat rate · billed annually - Enterprise
- US$999
per month · flat rate · billed annually
- X (formerly Twitter)
- TikTok
- YouTube
- EU hosting according to provider
4.3 / 5G2 · 107 ReviewsPrice on requestno list price publishedDetails for Pulsar
In brief
Mentions from networks, the web, print, podcasts and review platforms are bundled and linked to Audience Analysis. Boolean search, Sentiment analysis, Share of Voice, image and logo recognition and retroactive data are included. According to the provider, data is hosted in the EU.
SuitsFor corporations, agencies, public administrations and insights teams that research audiences and debates.
Watch outThe provider is not based in the EU; pricing is only available on request.
Features as stated by the provider20 listed
- Analytics 2
- Reporting 2
- Listening & Monitoring 14
- AI Features 1
- Administration & Security 1
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- EU
Reviews
- G2
- 4.3 / 5 · 107 Reviews
Provider imagepulsarplatform.com Plans
Price on request only
Determ
Media monitoring and social listening, formerly Mediatoolkit, with reports and API
Focus: Social Listening & Monitoring Tools
- X (formerly Twitter)
- YouTube
- Bluesky
- Interface in German
- 5 day trial
- Mobile app
4.7 / 5G2 · 44 Reviewsfrom €249per month · flat ratebilled annuallyDetails for Determ
In brief
The former Mediatoolkit tracks brand mentions across networks, news, print and broadcast. Sentiment analysis, crisis alerts, share of voice, an AI summary of reports and automatic report delivery are provided; the number of users is unlimited. The company is based in Croatia.
SuitsFor PR teams, agencies and smaller businesses that want to receive reports regularly and automatically.
Watch outThere is no free plan, only a trial period without a credit card.
Features as stated by the provider19 listed
- Reporting 5
- Listening & Monitoring 12
- Administration & Security 2
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
- G2
- 4.7 / 5 · 44 Reviews
- Capterra
- 4.4 / 5 · 38 Reviews
Provider imagedeterm.com Plans5 day trial
- Expand
- €249
per month · flat rate · billed annually - Command
- €416
per month · flat rate · billed annually - Custom
- no price information
Google Alerts
Google's free alert service for web search terms
Focus: Social Listening & Monitoring Tools
Networks: not specified
- Free plan
- Interface in German
4.6 / 5G2 · 5 Reviewsunder 10 reviews, therefore shown without a barFreeno paid plan recordedDetails for Google Alerts
In brief
Monitors keywords and brand mentions across the web, news and blogs, including German-language sources, Google Alerts. The interface is available in German and English.
SuitsFor anyone who wants to track search terms without analysis and without cost.
Features as stated by the provider4 listed
- Listening & Monitoring 4
Privacy according to provider
- GDPR statement
- not specified
- Data processing agreement (DPA)
- not specified
- Hosting
- not specified
Reviews
- G2
- 4.6 / 5 · 5 Reviews
- Capterra
- 4.7 / 5 · 315 Reviews
Plans
no plans recorded
Talkwalker Alerts
Free keyword alert service from Talkwalker
Focus: Social Listening & Monitoring Tools
- X (formerly Twitter)
- Free plan
- Interface in German
no review at G2Freeno paid plan recordedDetails for Talkwalker Alerts
In brief
Talkwalker Alerts tracks brand mentions and keywords from the web, news and blogs, with Boolean search and hits from X. There is a free plan. Talkwalker belongs to Hootsuite, and the provider is based in Luxembourg.
SuitsFor small teams that monitor search terms via alerts and do not need any analysis.
Watch outThe feature set is limited to alerts; Sentiment analysis and reports are not included.
Features as stated by the provider4 listed
- Listening & Monitoring 4
Privacy according to provider
- GDPR statement
- yes
- Data processing agreement (DPA)
- yes
- Hosting
- not specified
Reviews
no review recorded
Provider imagetalkwalker.com Plans
no plans recorded
All 13 matching tools shown
Guide
Commissioning media monitoring: sources, press clipping rights and the cost items behind the offer
Clipping, press clipping service, press review: what is delivered
Media monitoring analyses newspapers, specialist magazines, online news, radio and television and reports where your company, products or industry appear. The individual hit is called a clipping, the bundled compilation a press clipping service. A press review, by contrast, summarises the statements editorially instead of showing the articles themselves. Offers mix up these terms, so it is worth asking what actually arrives in your inbox.
Communications and PR teams need this to document coverage and present it to management. If you mainly follow conversations in social networks, social listening is more likely what you are looking for. Currently 13 tools are included in the comparison (as of 11/11/2026).
Rights: the part of the offer that is easiest to overlook
Press clippings move within copyright law. § 49 UrhG permits the takeover of individual articles only under narrow conditions, and according to guidance from VG Wort and press clipping providers, archiving does not fall under it. If you distribute articles internally to many recipients, publish them on a website or have them summarised by an AI application, you need a licence for that, and it varies depending on the type of media and the group of recipients.
Put in writing who may be a recipient, whether passing it on to clients or group companies is permitted, and whether summarisation by AI is included. This is not a minor detail: it determines whether your press clipping may be used the way you planned.
Clearly separate sources and scope of delivery
The filters distinguish print and broadcast, web, news and blog sources, and podcast monitoring. Not every provider covers all of them, and a large total number of sources says nothing about whether your regional newspaper, your trade title and your local station are included. Ask therefore for specific titles and stations, not source counts.
Just as important is what each hit delivers: only a link, a summary, the licensed full text or the Ausschnitt in its original layout. The entry "Licensed press articles" separates press reviews with full text from mere references. A free news alert replaces neither; it finds freely accessible web pages, not newspapers behind a paywall.
Base fee, article rights, support: what an offer includes
Most providers only list prices on request; some work with pricing tiers or flat rates, others bill by usage and add-on modules. A typical offer consists of a base fee for the platform and search profiles, plus costs for article rights, which can depend on the medium and the number of recipients, as well as optional services such as support, reach data or analyses. Among these tools, 2 offers a free plan; the data sets show which providers do not publish their prices.
Offers only become comparable when several providers receive the same specification: the same media mix, the same hit volume, the same recipient group. Minimum term, setup fee, surcharges for additional search profiles or logins, and behaviour when limits are exceeded belong in the comparison. Add German-language setup, support hours and invoicing in euros with VAT shown separately.
Tonality, reach and managed service
Sentiment analysis, share of voice and crisis alerts are part of some providers' offering. Automated tonality scoring is unreliable for articles with quotes, irony or multiple topics, so it matters whether the provider's staff or you yourself can correct ratings. Reach and advertising value equivalent are calculated figures and prove no effect; a report based purely on hit counts does not answer the question of benefit.
The setup also differs: self-service with your own search profiles, or a managed service in which people select and prepare the coverage. pressrelations and Unicepta explicitly list print and broadcast sources according to the provider, and several German providers offer managed services. What suits you depends on how much selection you want to make yourself.
Social listening, PR software or news database
If you mainly want to track mentions and sentiment on social networks, social listening is the better fit. If you want to reach journalists and send press releases, you need PR software with media contacts; some media monitoring providers combine both, others do not. If the goal is the impact of your own posts, analytics is the right choice. And if you only need to research a topic once, a news database serves you better than an ongoing contract.
Frequently asked questions
What is the difference between clipping, press review and press digest?
A clipping is the individual hit, the press review is the bundled collection of articles, and the press digest is an editorial summary of the statements.
Which newspapers, broadcasters and trade media are covered?
This is rarely listed completely on the product page. Name the titles and broadcasters that matter to you and have the coverage confirmed in writing by the provider.
May I distribute clippings internally, archive them or show them on the website?
That depends on the licence. Copyright law only permits reuse under narrow conditions, and archiving is not included.
When is an alert enough, and when is a managed press review worthwhile?
One alert is enough if you only monitor freely accessible websites and select the sources yourself. Print, broadcast, licensed full texts and fixed dispatch point to a service that selects and prepares the coverage for you.
What do reach and advertising value equivalent (AVE) actually tell you?
Both are calculated figures that indicate an order of magnitude but do not prove any effect. The calculation should be disclosed, supplemented by a manual review.
Do I also need social listening?
If conversations on social networks matter to you, yes, because media monitoring only partly covers them. Which networks a provider includes should be compared with a listening tool.
Method
How this list is made
No own ranking, no own rating. Sorting is based only on what is stated on the page.
- Who appears here
Every active tool that lists this category as a main or secondary category. Discontinued tools never appear in a list; their profile names successors and alternatives.
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Commission does not change the order
The default order counts third-party reviews; you can switch to sorting by entry price or name. The sorting does not know whether a provider pays commission. Advertising links are labelled individually.
- Status and staleness
The status is the oldest review date of the information shown. If it is older than 180 days, we mark the profile as outdated until it has been reviewed again.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.
Not the right one?