Tool comparison · Social media scheduler
Later
Planner with link page, analytics and inbox for creators and agencies
- Entryfrom US$18.75per month · flat rate · billed annually
- Free planyeslimited post quota, short data history
- Trial period14 days
- InterfaceGermanand 3 more languages
- Hosting according to providernot specified
- Third-party rating4.4 / 5Capterra · 398 Reviews
- TikTok
- YouTube
- Threads
- Snapchat
- Web app
- iOS app
- Android app
Classification
In brief
Summarised from the provider's information. Not a test verdict.
Planning runs through an editorial calendar and recommendations for posting times, with reels, stories, carousels and audio selection. A link page builder comes with shop and click statistics, and the analytics include industry benchmarks and a competitor benchmark. An inbox for comments and direct messages is included, as is a free plan.
SuitsSuitable for creators, freelancers, small businesses and agencies that want to manage planning and their link page in one account.
Watch outX is no longer supported, and the apps are only available in English.
Target audiences per provider
- Creator & Influencer
- Freelancers & social media managers
- Small businesses
- Agencies
Source: help.later.com/hc/en-us/articles/360059362253-C… · checked on 11/11/2026
Compared under
Sources: help.later.com/hc/en-us/articles/360042869154-W…, later.com/privacy and 2 more · checked on 11/11/2026
Controlled vocabulary
Features
The same terms as in every other profile. Anything not listed has not been reviewed by us yet.
Not included according to provider: RSS & Blog Autopost, Posts on Google Business Profile, Facebook groups
Planning & Publishing10Schedule posts · Automatic publishing · Publishing via push notification · Editorial calendar …
- yesSchedule posts
- yesAutomatic publishing
- yesPublishing via push notification
- yesEditorial calendar
- yesOne post for multiple networks
- yesRecommended posting times
- yesDrafts & Templates
- yesMedia library
- yesContent curation
- yesSchedule via smartphone app
- noRSS & Blog Autopost
Sources: later.com/pricing, help.later.com/hc/en-us/articles/360043360553-A… and 3 more · checked on 11/11/2026
Team & Approvals5Approval workflow · External approval without login · Internal comments · Roles & Permissions …
- yesApproval workflow
- yesExternal approval without login
- yesInternal comments
- yesRoles & Permissions
- yesMultiple brands/workspaces
Source: later.com/pricing · checked on 11/11/2026
Network-Specific Features10Schedule first comment · Schedule Reels · Schedule Stories · Carousel posts …
- yesSchedule first comment
- yesSchedule Reels
- yesSchedule Stories
- yesCarousel posts
- yesSchedule YouTube Shorts
- yesLinkedIn profile and page
- yesCollab posts
- yesMusic/audio when scheduling
- yesCover image for videos
- yesAlt texts
- noPosts on Google Business Profile
- noFacebook groups
Sources: help.later.com/hc/en-us/articles/40920284785687…, help.later.com/hc/en-us/articles/360060842914-S… and 2 more · checked on 11/11/2026
Analytics8Profile analysis · Post analysis · Competitor Benchmark · Industry Benchmarks …
- yesProfile analysis
- yesPost analysis
- yesCompetitor Benchmark
- yesIndustry Benchmarks
- yesPaid post analytics
- yesCustom metrics
- yesHistorical data
- yesEvaluation by content tags
Sources: help.later.com/hc/en-us/articles/40920284785687…, later.com/pricing · checked on 11/11/2026
Reporting1CSV/Excel export
- yesCSV/Excel export
Source: help.later.com/hc/en-us/articles/40920284785687… · checked on 11/11/2026
Listening & Monitoring2Brand mentions · Sentiment analysis
- yesBrand mentions
- yesSentiment analysis
Sources: later.com/pricing, help.later.com/hc/en-us/articles/33212383435415… · checked on 11/11/2026
Inbox & Community3Social Inbox · Reply to comments · Reply to direct messages
- yesSocial Inbox
- yesReply to comments
- yesReply to direct messages
Sources: later.com/pricing, help.later.com/hc/en-us/articles/31010972850199… · checked on 11/11/2026
AI Features3AI text for posts · AI idea generator · AI credits
- yesAI text for posts
- yesAI idea generator
- yesAI credits
Source: later.com/pricing · checked on 11/11/2026
Video1Trim & Cut
- yesTrim & Cut
Source: help.later.com/hc/en-us/articles/40920284785687… · checked on 11/11/2026
Link in Bio4Link page builder · Click statistics · Shop & digital products · Clickable Instagram feed
- yesLink page builder
- yesClick statistics
- yesShop & digital products
- yesClickable Instagram feed
Source: later.com/pricing · checked on 11/11/2026
8 networks
Networks
What Later can do per network, as described by the provider.
- InstagramPublishingAnalyticsInbox: Comments, MessagesListeningFeed, Reels, Stories, Carousels, First comment
- FacebookPublishingAnalyticsInbox: Comments, MessagesListeningFeed, Reels
- TikTokPublishingAnalyticsInbox: CommentsListeningFeed, Carousels
- LinkedInPublishingAnalyticsFeed
- YouTubePublishingReels
- ThreadsPublishingAnalyticsFeed, Carousels
- PinterestPublishingAnalyticsFeed
- SnapchatPublishingStories
Show full matrix 8 networks × 12 capabilities
| Network | Publish directly | Publish via push notification | Feed posts | Reels/short videos | Stories | Carousels | First comment | Analytics | Competitor analytics | Comments in inbox | Messages in inbox | Listening |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| yes | yes | yes | yes | yes | yes | yes | yes | yes | yes | yes | yes | |
| yes | not specified | yes | yes | not specified | not specified | not specified | yes | not specified | yes | yes | yes | |
| TikTok | yes | yes | yes | not specified | not specified | yes | not specified | yes | not specified | yes | not specified | yes |
| yes | not specified | yes | not specified | not specified | not specified | not specified | yes | not specified | not specified | not specified | not specified | |
| YouTube | yes | not specified | not specified | yes | not specified | not specified | not specified | not specified | not specified | not specified | not specified | not specified |
| Threads | yes | not specified | yes | not specified | not specified | yes | not specified | yes | not specified | not specified | not specified | not specified |
| yes | not specified | yes | not specified | not specified | not specified | not specified | yes | not specified | not specified | not specified | not specified | |
| Snapchat | yes | not specified | not specified | not specified | yes | not specified | not specified | not specified | not specified | not specified | not specified | not specified |
Source: help.later.com/hc/en-us/articles/360060842914-S… · checked on 11/11/2026
Per pricing page
Costs & Plans
Amounts as the provider displays them. Limits per plan, where stated.
Free
US$0
per month
- 1 Social Sets
- 12 Posts
- 1 Users
- 8 Social profiles
Starter
US$18.75
per month · billed annually
US$25 with monthly payment- 1 Social Sets
- 5 AI credits
- 1 Users
- 8 Social profiles
- 30 Posts
Growth
US$37.50
per month · billed annually
- 2 Social Sets
- 50 AI credits
- 2 Users
- 16 Social profiles
- 180 Posts
Scale
US$82.50
per month · billed annually
- 6 Social Sets
- 100 AI credits
- 4 Users
- 48 Social profiles
- unlimited Posts
Sources: later.com/pricing, help.later.com/hc/en-us/articles/360059362253-C… and 1 more · checked on 11/11/2026
Current prices from the providerAccording to the provider
Privacy & Security
We reproduce what the provider states. This is not a legal assessment.
- Provider's GDPR statementyesyes, per provider
- Data Processing Agreement (DPA)yesyes, per provider
- Hostingnot specified
- EU-US Data Privacy Frameworknot specified
- ISO 27001 certificationnot specified
- SOC 2 reportnot specified
- EU Standard Contractual Clausesyesyes, per provider
- Customer data not used for AI trainingnono, according to provider
Show all 26 criteria 22 not specified
- yesProvider's GDPR statement
- yesData Processing Agreement (DPA)
- not specifiedProvider headquartered in the EU
- not specifiedProvider from the DACH region
- not specifiedHosting in the EU
- not specifiedHosting in Germany
- not specifiedChoice of server location
- not specifiedEU-US Data Privacy Framework
- yesEU Standard Contractual Clauses
- not specifiedList of subprocessors
- not specifiedISO 27001 certification
- not specifiedSOC 2 report
- not specifiedBSI C5 attestation
- not specifiedSSO via SAML
- not specifiedUser management via SCIM
- not specifiedRegular penetration tests
- not specifiedTrust Center
- not specifiedMeta Business Partner
- not specifiedTikTok Marketing Partner
- not specifiedLinkedIn Marketing Partner
- noCustomer data not used for AI training
- not specifiedAccessibility statement
- not specifiedUS hosting
- not specifiedHosting in Switzerland
- not specifiedCISIS12 certification
- not specifiedMeta Tech Provider
Sources: help.later.com/hc/en-us/articles/360042868994-G…, later.com/privacy · checked on 11/11/2026
2 listed
Integrations
connections that the provider itself names.
- Canva
- Dropbox
Source: help.later.com/hc/en-us/articles/360043361213-U… · checked on 11/11/2026
From third parties
Reviews
Social Rocket does not award a rating of its own. The values of other platforms are shown here, with retrieval dates.
- OMR Reviews4.0/ 5128 Reviews · retrieved on 11/11/2026View at OMR Reviews
- G24.5/ 5389 Reviews · retrieved on 11/11/2026View at G2
- Capterra4.4/ 5398 Reviews · retrieved on 11/11/2026View at Capterra
Social media scheduler
Alternatives
Tools with the same main category, sorted by the number of features they share with Later.
Planner for agencies with approvals, client access and inbox
- TikTok
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from €49per month · flat rate · billed annually4.4 / 5, Capterra, 77 ReviewsSocial media scheduler for creators with queue and basic analytics
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from US$5per month · per social profile · billed annually4.5 / 5, Capterra, 1,486 ReviewsPlanner with client approval, workspaces and inbox, mainly for agencies
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from US$59per month · per brand/workspace4.5 / 5, Capterra, 22 ReviewsSocial media suite with scheduling, inbox, listening and AI copy
- TikTok
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- X (formerly Twitter)
- Threads
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from US$15per month · flat rate · billed annually4.7 / 5, Capterra, 674 Reviews
Status 11/11/2026
Sources
Every page this profile is drawn from, with the date it was checked. The status shown above is the oldest of this data.
18 sources, oldest check on 11/11/2026. help.later.com (12) · later.com (3) · omr.com (1) · capterra.com (1) · g2.com (1)
Show all addresses with check date
Method
How to read this profile
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.