Fetch rewards viewers: festive creator series with points prizes

Fetch turns a Christmas rom-com into a rewarded social media experience. The US rewards app will launch its six-part short series "The Receipt" on 3 December 2026, starring Lana Condor, Anthony De La Torre and creator Eric Sedeño. The episodes are set to appear on Instagram, TikTok and YouTube. Anyone who interacts with the trailers in the Fetch app can collect points and later redeem them for prizes.

For brands, the project combines three ideas that have often been kept separate: entertaining creator content, product integration within an ongoing storyline and measurable voluntary video contacts.

A social format with cliffhangers instead of one big Christmas film

The story begins with a mixed-up bag. Chloe (Lana Condor) searches for a stranger she can only trace through his shopping receipts. Her boyfriend Liam, played by Eric Sedeño, helps with the search. Six episodes of roughly two to four minutes each are set to appear from 3 December at intervals of 72 hours; the final episode is scheduled for 18 December.

According to Fetch, the series was shot in both portrait and landscape formats. This opens up use on smartphones as well as on larger screens. The trailer is set to launch on 20 November.

Brand partners appear in the episodes, including Dove, Breyers, Betty Crocker and Olipop. The products are part of the shopping story being told, rather than just end-credit sponsorship.

Where the additional ad contacts come from

The real experiment does not only take place on social media. In the Fetch app, users can earn points for watching the series trailer and episode trailers, which can be redeemed for vouchers among other things. There are also options to shop for products shown in the series, along with challenges.

For advertisers, this creates a combination of openly reachable storytelling and a concrete opt-in contact within the app. A user has to actively choose to watch the video. Fetch also has purchase data from submitted receipts and can target campaigns at purchase groups.

The US model is particularly interesting for consumer goods. Its concrete implementation cannot simply be transferred to German markets, but the mechanics of voluntary contact and a clear reward can still be discussed here as a campaign idea.

The foundation is Fetch's Rewarded Video product

Fetch had already introduced the ad format on 5 August 2026 together with marketing partners. In early tests, the company reported a 96 percent video completion rate and an increase of 9,2 percentage points in unaided brand awareness. These figures relate to the Rewarded Video format, not to the as-yet unreleased Christmas series.

Unlike classic CPM buying, advertisers can pay for the format after completed views. This puts the viewer's decision at the centre and can be more interesting, particularly for consumer products that need explaining, than a brief autoplay contact.

What social marketers can take from this

Brands like Anthropologie are already experimenting with multi-part creator series instead of single ad posts. Urban Decay's beauty microdrama shows just how heavily social advertising leans on fictional storytelling.

Fetch adds a second performance channel to this trend: rewards for attention, combined with purchase signals. Compared with the large budgets of long creator series, what stands out is how the platform combines video completions, returning viewers and actual product purchases.

The series is meant not only to generate reach but to keep viewers engaged across several touchpoints. Whether that translates into additional purchases will only become measurable after launch.

Sources - Fetch: Official announcement of The Receipt, 10 November 2026 - Fetch: Introduction of Rewarded Video, 5 August 2026 - Marketing Dive: Fetch and the new Christmas microseries