SocialRocketRequest a project

Tool comparison · Alternatives

Alternatives to Swello

35 tools with the same main category (Social media scheduler). Each row shows what the tool shares with Swello, what it additionally offers there and what it does not.

Comparison basis

Swello

Planner from France with a free plan, feed preview and reports

  • Instagram
  • Facebook
  • LinkedIn
  • TikTok
  • Threads
  • Bluesky
  • X (formerly Twitter)

43 features used · 7 networks

from €19per month · flat ratebilled annually
View profile
As of: 11/11/202635 AlternativesHow we compareLinks to vendors may be affiliate links; each one is then labelled individually. The order never depends on whether a vendor pays a commission.

35 Alternatives

Reviews: G2 (for 28 of 35 tools)

Order: by the number of features that both tools have according to the provider, then alphabetical. No separate rating; the sorting does not account for whether a provider pays a commission.

  1. Buffer

    Social media scheduler for creators with queue and basic analytics

    32 shared+1 additional31 not documented at Swello12 not covered by the alternative

    4.3 / 5, G2, 1,043 Reviews

    Additionally, e.g. Facebook groups

    additionally
    • YouTube
    • Mastodon
    • Pinterest
    • Google Business Profile
    from US$5per month · per social profilebilled annually
    Details for Buffer

    Additionally used compared to Swello1

    Network-Specific Features: Facebook groups

    Documented here, no information at Swello31

    Planning & Publishing: Publishing via push notification, Customization per network, Queue, Bulk upload, UTM parameters, Bundle campaigns, Time zones per profile, Alerts for failed posts

    Team & Approvals: Internal comments, Content ideas board

    Network-Specific Features: Schedule YouTube Shorts, Plan X-Threads, Tag products, Collab posts, Add location, Music/audio when scheduling, Posts on Google Business Profile, AI label when publishing, Instagram test reels

    Analytics: Custom metrics, Evaluation by content tags

    Inbox & Community: Reviews in the inbox, Reply templates

    AI Features: Rewrite per network with AI, AI reply suggestions, AI evaluation

    Design: Template library

    Reviews: Respond to reviews

    Administration & Security: Two-factor authentication, API access, Unlimited users

    Used at Swello, not here12

    Planning & Publishing: RSS & Blog Autopost, Feed preview (grid), Media library

    Analytics: Story analytics

    Reporting: White-Label Reports, PDF export, CSV/Excel export

    Listening & Monitoring: Brand mentions

    AI Features: AI hashtag suggestions, AI feedback on posts

    Design: Image editing, Stock assets included

    "Not used" means: not found with the provider or not yet checked. It does not mean that the feature is missing.

    Preview image of Buffer, published by the provider
    Provider imagebuffer.com

    Plans14 day trial

    Free
    US$0
    per month
    Essentials
    US$5
    per month · per social profile · billed annually
    Team
    US$10
    per month · per social profile · billed annually
    View profileTo vendorAlternatives

    20 sources · checked on 11/11/2026 · View sources

  2. OneUp

    Scheduler with multi-location publishing, inbox and white-label reports

    32 shared+0 additional19 not documented at Swello12 not covered by the alternative

    4.5 / 5, G2, 36 Reviews
    additionally
    • YouTube
    • Pinterest
    • Google Business Profile
    • Snapchat
    • Discord
    • WhatsApp
    from US$15per month · flat ratebilled annually
    Details for OneUp

    Additionally used compared to Swello0

    nothing

    Documented here, no information at Swello19

    Planning & Publishing: Queue, Content categories, Multi-location publishing, Automatic cross-posting from the main account

    Team & Approvals: External approval without login, Internal comments

    Network-Specific Features: Schedule YouTube Shorts, Collab posts, Add location, Posts on Google Business Profile, Instagram test reels

    Reporting: Automated report delivery

    Listening & Monitoring: Keyword monitoring

    Inbox & Community: Reply to direct messages, Moderate ad comments, Reviews in the inbox, Reply templates

    Automation & Chat: WhatsApp newsletter

    Administration & Security: API access

    Used at Swello, not here12

    Planning & Publishing: Editorial calendar, RSS & Blog Autopost, Post preview, Content curation, Schedule via smartphone app

    Network-Specific Features: LinkedIn documents (PDF carousel)

    Analytics: Follower Growth, Engagement Rate, Story analytics

    AI Features: AI hashtag suggestions, AI feedback on posts

    Design: Stock assets included

    "Not used" means: not found with the provider or not yet checked. It does not mean that the feature is missing.

    Preview image of OneUp, published by the provider
    Provider imageoneupapp.io

    Plans7 day trial

    Basic
    US$25
    per month · billed monthly
    Intermediate
    US$60
    per month · billed monthly
    Growth
    US$120
    per month · billed monthly
    Business
    US$300
    per month · billed monthly

    + 1 more plans in profile

    View profileTo vendorAlternatives

    13 sources · checked on 11/11/2026 · View sources

  3. SocialBee

    Planner with content categories, AI posts and managed service

    31 shared+1 additional21 not documented at Swello13 not covered by the alternative

    4.7 / 5, G2, 479 Reviews

    Additionally, e.g. Facebook groups

    additionally
    • Pinterest
    • Google Business Profile
    • YouTube
    • Mastodon
    • WhatsApp
    • Telegram
    from US$24.20per month · flat ratebilled annually
    Details for SocialBee

    Additionally used compared to Swello1

    Network-Specific Features: Facebook groups

    Documented here, no information at Swello21

    Planning & Publishing: Publishing via push notification, Customization per network, Queue, Content categories, Bulk upload, UTM parameters

    Team & Approvals: Internal comments, Multiple brands/workspaces

    Network-Specific Features: Schedule YouTube Shorts, Collab posts, Add location, Posts on Google Business Profile, Pinterest Pinboards

    Analytics: Audience Analysis, Paid post analytics, Evaluation by content tags

    Inbox & Community: Reply to direct messages

    AI Features: AI image generator, Full posts with AI

    Service & Support: Live chat support, Provider-managed service

    Used at Swello, not here13

    Planning & Publishing: Post preview, Media library, Content curation

    Team & Approvals: Roles & Permissions

    Network-Specific Features: LinkedIn documents (PDF carousel), Alt texts

    Analytics: Story analytics

    Reporting: White-Label Reports, CSV/Excel export

    Listening & Monitoring: Brand mentions

    AI Features: AI hashtag suggestions, AI feedback on posts

    Design: Stock assets included

    "Not used" means: not found with the provider or not yet checked. It does not mean that the feature is missing.

    Preview image of SocialBee, published by the provider
    Provider imagesocialbee.com

    Plans14 day trial

    Bootstrap
    US$24.20
    per month · billed annually
    Accelerate
    US$40.80
    per month · billed annually
    Pro
    US$82.50
    per month · billed annually
    View profileTo vendorAlternatives

    15 sources · checked on 11/11/2026 · View sources

  4. Zoho Social

    Planner in the Zoho ecosystem with inbox, social CRM and a free plan without scheduling

    31 shared+0 additional23 not documented at Swello13 not covered by the alternative

    4.6 / 5, G2, 2,987 Reviews
    additionally
    • YouTube
    • Mastodon
    • Pinterest
    • Google Business Profile
    • WhatsApp
    • Telegram
    from €10per monthbilled annually
    Details for Zoho Social

    Additionally used compared to Swello0

    nothing

    Documented here, no information at Swello23

    Planning & Publishing: Queue, Bulk upload, UTM parameters, Organic targeting by country/language, Alerts for failed posts

    Team & Approvals: Internal comments, Client access, Change log

    Network-Specific Features: Plan X-Threads, Collab posts, Add location, Music/audio when scheduling, Pinterest Pinboards, Schedule polls

    Reporting: Automated report delivery

    Listening & Monitoring: Keyword monitoring, Hashtag monitoring

    Inbox & Community: Social CRM, Helpdesk integration

    Automation & Chat: Lead capture in chat

    AI Features: Full posts with AI, AI reply suggestions, AI credits

    Used at Swello, not here13

    Planning & Publishing: Content curation

    Analytics: Profile analysis, Post analysis, Follower Growth, Story analytics, Historical data

    Reporting: PDF export, CSV/Excel export

    Inbox & Community: Reply to comments

    AI Features: AI text for posts, AI hashtag suggestions, AI feedback on posts

    Design: Stock assets included

    "Not used" means: not found with the provider or not yet checked. It does not mean that the feature is missing.

    Preview image of Zoho Social, published by the provider
    Provider imagezoho.com

    Plans15 day trial

    Kostenlos
    €0
    per month
    Standard
    €10
    per month · billed annually
    Professional
    €30
    per month · billed annually
    Premium
    €40
    per month · billed annually
    View profileTo vendorAlternatives

    19 sources · checked on 11/11/2026 · View sources

  5. HeyOrca

    Planner with client approval, workspaces and inbox, mainly for agencies

    30 shared+0 additional31 not documented at Swello14 not covered by the alternative

    4.8 / 5, G2, 320 Reviews
    additionally
    • YouTube
    • Pinterest
    • Google Business Profile
    • Tumblr
    • Twitch
    • Vimeo
    • +2
    from US$59per month · per brand/workspace
    Details for HeyOrca

    Additionally used compared to Swello0

    nothing

    Documented here, no information at Swello31

    Planning & Publishing: Publishing via push notification, Any networks via reminder

    Team & Approvals: External approval without login, Internal comments, Multiple brands/workspaces, Client access, Content ideas board, Store brand guidelines, Change log

    Network-Specific Features: Tag products, Collab posts, Music/audio when scheduling

    Analytics: Audience Analysis, Competitor Benchmark

    Reporting: Automated report delivery, Live dashboard via link, AI summary of reports

    Listening & Monitoring: Sentiment analysis, Trend & topic detection

    Inbox & Community: Reply to direct messages, Moderate ad comments, Bulk actions

    Automation & Chat: Comment-to-DM

    AI Features: Brand voice for AI, AI reply suggestions

    Administration & Security: Single Sign-On, Two-factor authentication, Unlimited users

    Service & Support: Onboarding included, Live chat support, Academy & training

    Used at Swello, not here14

    Planning & Publishing: One post for multiple networks, RSS & Blog Autopost, Content curation

    Team & Approvals: Roles & Permissions

    Network-Specific Features: LinkedIn documents (PDF carousel), Cover image for videos

    Analytics: Story analytics, Historical data

    Reporting: White-Label Reports, PDF export, CSV/Excel export

    AI Features: AI feedback on posts

    Design: Image editing, Stock assets included

    "Not used" means: not found with the provider or not yet checked. It does not mean that the feature is missing.

    Preview image of HeyOrca, published by the provider
    Provider imageheyorca.com

    Plans14 day trial

    Free
    US$0
    per month
    Basic
    US$59
    per month · per brand/workspace
    Pro
    US$149
    per month · per brand/workspace
    Agency
    no price information
    View profileTo vendorAlternatives

    21 sources · checked on 11/11/2026 · View sources

  6. Plann

    Planner with feed preview, AI help and brand tiers, part of Linktree

    30 shared+0 additional13 not documented at Swello14 not covered by the alternative

    no review at G2
    additionally
    • Pinterest
    • YouTube
    without
    • Bluesky
    • X (formerly Twitter)
    from US$12.50per month · per brand/workspacebilled annually
    Details for Plann

    Additionally used compared to Swello0

    nothing

    Documented here, no information at Swello13

    Planning & Publishing: Publishing via push notification, Content categories, Bundle campaigns

    Team & Approvals: Internal comments, Content ideas board

    Network-Specific Features: Schedule YouTube Shorts, Tag products, Collab posts, Add location, Pinterest Pinboards

    AI Features: AI idea generator, AI credits

    Design: Template library

    Used at Swello, not here14

    Planning & Publishing: Recycling posts, RSS & Blog Autopost, Content curation, Link shortening

    Network-Specific Features: LinkedIn documents (PDF carousel)

    Analytics: Follower Growth, Engagement Rate, Historical data

    Reporting: Report builder, White-Label Reports, PDF export, CSV/Excel export

    Inbox & Community: Social Inbox

    AI Features: AI feedback on posts

    "Not used" means: not found with the provider or not yet checked. It does not mean that the feature is missing.

    Preview image of Plann, published by the provider
    Provider imageplannthat.com

    Plans7 day trial

    Free Forever
    US$0
    per month
    Power User
    US$12.50
    per month · billed annually
    Build
    US$25
    per month · billed annually
    Grow
    US$62.50
    per month · billed annually
    View profileTo vendorAlternatives

    13 sources · checked on 11/11/2026 · View sources

  7. RecurPost

    Scheduler with content reuse, inbox and white-label reports

    30 shared+1 additional26 not documented at Swello14 not covered by the alternative

    4.7 / 5, G2, 65 Reviews

    Additionally, e.g. Facebook groups

    additionally
    • YouTube
    • Pinterest
    • Google Business Profile
    from €8per month · flat ratebilled monthly
    Details for RecurPost

    Additionally used compared to Swello1

    Network-Specific Features: Facebook groups

    Documented here, no information at Swello26

    Planning & Publishing: Publishing via push notification, Customization per network, Queue, Content categories, Bulk upload, Multi-location publishing

    Team & Approvals: External approval without login, Assign tasks, Multiple brands/workspaces

    Network-Specific Features: Schedule YouTube Shorts, Plan X-Threads, Tag products, Collab posts, Add location, Posts on Google Business Profile, Pinterest Pinboards

    Reporting: Automated report delivery

    Inbox & Community: Reply to direct messages, Reviews in the inbox, Tags & labels in the inbox

    AI Features: AI image generator, AI reply suggestions

    Reviews: Respond to reviews

    Administration & Security: API access

    Service & Support: Onboarding included, Live chat support

    Used at Swello, not here14

    Planning & Publishing: RSS & Blog Autopost, Media library, Content curation, Link shortening, Schedule via smartphone app

    Network-Specific Features: Alt texts

    Analytics: Follower Growth, Engagement Rate, Story analytics, Historical data

    Reporting: PDF export, CSV/Excel export

    Listening & Monitoring: Brand mentions

    AI Features: AI feedback on posts

    "Not used" means: not found with the provider or not yet checked. It does not mean that the feature is missing.

    Preview image of RecurPost, published by the provider
    Provider imagerecurpost.com

    Plans14 day trial

    Starter
    €8
    per month · billed monthly
    Personal
    €24
    per month · billed monthly
    Agency
    €75
    per month · billed monthly
    Enterprise
    no price information
    View profileTo vendorAlternatives

    14 sources · checked on 11/11/2026 · View sources

  8. Publer

    Scheduler with free plan, link page and price per social account

    29 shared+1 additional27 not documented at Swello15 not covered by the alternative

    4.7 / 5, G2, 548 Reviews

    Additionally, e.g. Facebook groups

    additionally
    • YouTube
    • Mastodon
    • Pinterest
    • Google Business Profile
    • Telegram
    from €3.58per month · per social profilebilled annually
    Details for Publer

    Additionally used compared to Swello1

    Network-Specific Features: Facebook groups

    Documented here, no information at Swello27

    Planning & Publishing: Publishing via push notification, Customization per network, Queue, Bulk upload, UTM parameters, Alerts for failed posts, Automatically delete posts, Automatic cross-posting from the main account

    Team & Approvals: External approval without login, Internal comments, Multiple brands/workspaces, Content ideas board

    Network-Specific Features: Schedule YouTube Shorts, Plan X-Threads, Music/audio when scheduling, Posts on Google Business Profile

    Analytics: Competitor Benchmark, Hashtag analytics

    Reporting: Automated report delivery

    AI Features: AI idea generator, AI image generator

    Design: Schedule directly from the editor

    Link in Bio: Link page builder

    Administration & Security: Two-factor authentication, API access

    Service & Support: Onboarding included, Live chat support

    Used at Swello, not here15

    Planning & Publishing: Feed preview (grid)

    Network-Specific Features: Tag people, Cover image for videos, Alt texts

    Analytics: Profile analysis, Post analysis, Follower Growth, Engagement Rate, Story analytics

    Reporting: Report builder, White-Label Reports, CSV/Excel export

    Listening & Monitoring: Brand mentions

    Inbox & Community: Social Inbox

    AI Features: AI feedback on posts

    "Not used" means: not found with the provider or not yet checked. It does not mean that the feature is missing.

    Plans7 day trial

    Kostenlos
    €0
    per month
    Professional
    €3.58
    per month · billed annually
    Business
    €7.15
    per month · billed annually
    Enterprise
    no price information
    View profileTo vendorAlternatives

    18 sources · checked on 11/11/2026 · View sources

  9. SmarterQueue

    Scheduler with queue, categories and post reuse

    29 shared+0 additional14 not documented at Swello15 not covered by the alternative

    4.6 / 5, G2, 38 Reviews
    additionally
    • YouTube
    • Pinterest
    • Google Business Profile
    without
    • Bluesky
    from €23.99per month · flat ratebilled annually
    Details for SmarterQueue

    Additionally used compared to Swello0

    nothing

    Documented here, no information at Swello14

    Planning & Publishing: Publishing via push notification, Customization per network, Queue, Content categories, Bulk upload, UTM parameters, Alerts for failed posts

    Team & Approvals: Internal comments, Multiple brands/workspaces

    Network-Specific Features: Schedule YouTube Shorts

    Automation & Chat: Official Meta API only

    AI Features: AI idea generator, Rewrite per network with AI

    Design: Schedule directly from the editor

    Used at Swello, not here15

    Team & Approvals: Approval workflow

    Network-Specific Features: LinkedIn profile and page, Tag people, Cover image for videos

    Analytics: Engagement Rate, Story analytics

    Reporting: Report builder, White-Label Reports, CSV/Excel export

    Listening & Monitoring: Brand mentions

    Inbox & Community: Social Inbox, Reply to comments

    AI Features: AI feedback on posts

    Design: Image editing, Stock assets included

    "Not used" means: not found with the provider or not yet checked. It does not mean that the feature is missing.

    Preview image of SmarterQueue, published by the provider
    Provider imagesmarterqueue.com

    Plans7 day trial

    Solo
    €23.99
    per month · billed annually
    Business
    €40.99
    per month · billed annually
    Agency
    €80.99
    per month · billed annually
    View profileTo vendorAlternatives

    24 sources · checked on 11/11/2026 · View sources

  10. ContentStudio

    Social media suite with scheduling, inbox, listening and AI copy

    27 shared+0 additional40 not documented at Swello17 not covered by the alternative

    4.6 / 5, G2, 355 Reviews
    additionally
    • YouTube
    • Pinterest
    • Google Business Profile
    • Telegram
    • Tumblr
    from US$15per month · flat ratebilled annually
    Details for ContentStudio

    Additionally used compared to Swello0

    nothing

    Documented here, no information at Swello40

    Planning & Publishing: Publishing via push notification, Customization per network, Queue, Content categories, Bulk upload, Workflow automation, Alerts for failed posts

    Team & Approvals: Multiple brands/workspaces

    Network-Specific Features: Schedule YouTube Shorts, Plan X-Threads, Posts on Google Business Profile, Schedule polls, Instagram test reels

    Analytics: Competitor Benchmark, Paid post analytics, Evaluation by content tags

    Reporting: Automated report delivery, Looker Studio connection

    Listening & Monitoring: Keyword monitoring, Hashtag monitoring, Sentiment analysis, Trend & topic detection, Crisis alerts

    Inbox & Community: Reply to direct messages, Reviews in the inbox, Ticketing system, Bulk actions

    AI Features: Brand voice for AI, AI image generator, AI carousel generator, AI reply suggestions, AI categorisation, AI credits

    Design: Schedule directly from the editor

    Reviews: Respond to reviews

    Administration & Security: Single Sign-On, API access, white-label interface

    Service & Support: Onboarding included, Dedicated point of contact

    Used at Swello, not here17

    Planning & Publishing: Drafts & Templates, Post preview, Feed preview (grid), Content curation, Link shortening

    Team & Approvals: Roles & Permissions

    Network-Specific Features: Cover image for videos, Alt texts

    Analytics: Follower Growth, Engagement Rate, Story analytics, Historical data

    Reporting: Report builder, CSV/Excel export

    AI Features: AI hashtag suggestions, AI feedback on posts

    Design: Image editing

    "Not used" means: not found with the provider or not yet checked. It does not mean that the feature is missing.

    Preview image of ContentStudio, published by the provider
    Provider imagecontentstudio.io

    Plans7 day trial

    Standard
    US$19
    per month · billed annually
    Advanced
    US$49
    per month · billed annually
    Agency Unlimited
    US$99
    per month · billed annually
    Enterprise
    no price information

    + 1 more plans in profile

    View profileTo vendorAlternatives

    20 sources · checked on 11/11/2026 · View sources

  11. Later

    Planner with link page, analytics and inbox for creators and agencies

    27 shared+0 additional21 not documented at Swello17 not covered by the alternative

    4.5 / 5, G2, 389 Reviews
    additionally
    • YouTube
    • Pinterest
    • Snapchat
    without
    • Bluesky
    • X (formerly Twitter)
    from US$18.75per month · flat ratebilled annually
    Details for Later

    Additionally used compared to Swello0

    nothing

    Documented here, no information at Swello21

    Planning & Publishing: Publishing via push notification

    Team & Approvals: External approval without login, Internal comments, Multiple brands/workspaces

    Network-Specific Features: Schedule YouTube Shorts, Collab posts, Music/audio when scheduling

    Analytics: Competitor Benchmark, Industry Benchmarks, Paid post analytics, Custom metrics, Evaluation by content tags

    Listening & Monitoring: Sentiment analysis

    Inbox & Community: Reply to direct messages

    AI Features: AI idea generator, AI credits

    Video: Trim & Cut

    Link in Bio: Link page builder, Click statistics, Shop & digital products, Clickable Instagram feed

    Used at Swello, not here17

    Planning & Publishing: Recycling posts, RSS & Blog Autopost, Post preview, Feed preview (grid), Link shortening

    Network-Specific Features: LinkedIn documents (PDF carousel), Tag people

    Analytics: Follower Growth, Engagement Rate, Story analytics

    Reporting: Report builder, White-Label Reports, PDF export

    AI Features: AI hashtag suggestions, AI feedback on posts

    Design: Image editing, Stock assets included

    "Not used" means: not found with the provider or not yet checked. It does not mean that the feature is missing.

    Preview image of Later, published by the provider
    Provider imagelater.com

    Plans14 day trial

    Free
    US$0
    per month
    Starter
    US$18.75
    per month · billed annually
    Growth
    US$37.50
    per month · billed annually
    Scale
    US$82.50
    per month · billed annually
    View profileTo vendorAlternatives

    18 sources · checked on 11/11/2026 · View sources

All tools in Social media scheduler

Method

How the comparison is made

The whole method

  • Every claim has a source

    For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.

  • Unknown stays unknown

    If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.

  • Commission does not change the order

    The default order counts the features both tools offer according to the provider, then alphabetical order applies; for a discontinued tool, the successor comes first. You can sort by entry price or name. The sorting does not account for whether a provider pays commission. Advertising links are labelled individually.