Tool comparison · DM & Chat Automation
Chatfuel
Chatbot builder for Instagram, Facebook and WhatsApp with AI agent
- Entryfrom US$18per month · billed annually
- Free plannoper pricing page
- Trial periodyesDuration not recorded
- InterfaceEnglishnot in German
- Hosting according to providerUSA
- Third-party rating4.4 / 5G2 · 45 Reviews
- Facebook Messenger
- TikTok
- Web app
- API
Classification
In brief
Summarised from the provider's information. Not a test verdict.
Comment-to-DM, story replies and chatbot flows automate responses, plus an AI chat agent, lead capture, WhatsApp newsletter and payment or booking within the chat. Handover to staff and social CRM are included; integrations are available with Stripe and Zapier, among others.
SuitsFor agencies, shops and local businesses that handle inquiries in direct messages automatically.
Watch outThere is a trial phase but no free plan; usage determines part of the costs.
Target audiences per provider
- Creator & Influencer
- Agencies
- Online shops & D2C brands
- Universities & Education
- B2B companies
- Local businesses
Source: chatfuel.com/whatsapp · checked on 11/11/2026
Sources: apps.apple.com/us/app/chatfuel-auto-reply-ai-fo…, chatfuel.com/docs and 3 more · checked on 11/11/2026
Controlled vocabulary
Features
The same terms as in every other profile. Anything not listed has not been reviewed by us yet.
Inbox & Community1Social CRM
- yesSocial CRM
Source: chatfuel.com · checked on 11/11/2026
Automation & Chat9Comment-to-DM · Automate story replies · Chatbot flows · AI chat agent …
- yesComment-to-DM
- yesAutomate story replies
- yesChatbot flows
- yesAI chat agent
- yesLead capture in chat
- yesHandover to staff
- yesWhatsApp newsletter
- yesPayments & booking in chat
- yesWebsite chat widget
Sources: chatfuel.com/instagram, chatfuel.com/docs/wizard/modules and 4 more · checked on 11/11/2026
Ads1Creative analytics
- yesCreative analytics
Source: chatfuel.com · checked on 11/11/2026
Administration & Security1API access
- yesAPI access
Source: chatfuel.com/whatsapp · checked on 11/11/2026
Service & Support1Dedicated point of contact
- yesDedicated point of contact
Source: chatfuel.com/pricing · checked on 11/11/2026
5 networks
Networks
What Chatfuel can do per network, as described by the provider.
- InstagramInbox: Comments, MessagesDM automation
- FacebookInbox: CommentsDM automation
- Facebook MessengerInbox: MessagesDM automation
- WhatsAppInbox: MessagesDM automation
- TikTokInbox: MessagesDM automation
Show full matrix 5 networks × 3 capabilities
| Network | Comments in inbox | Messages in inbox | DM automation |
|---|---|---|---|
| yes | yes | yes | |
| yes | not specified | yes | |
| Facebook Messenger | not specified | yes | yes |
| not specified | yes | yes | |
| TikTok | not specified | yes | yes |
Source: chatfuel.com/pricing · checked on 11/11/2026
Per pricing page
Costs & Plans
Amounts as the provider displays them. Limits per plan, where stated.
Business S
US$18
per month · billed annually
Business M
US$40.50
per month
Business L
US$81
per month
Business XL
US$153
per month
Business XXL
US$366.67
per month
Agency S
US$90
per month · billed annually
Agency M
US$202.50
per month
Agency L
US$396
per month
Agency XL
US$765
per month
Agency XXL
US$1,845
per month
Sources: chatfuel.com/pricing, chatfuel.com/docs/whatsapp/whatsapp-pricing-cha… · checked on 11/11/2026
Current prices from the providerAccording to the provider
Privacy & Security
We reproduce what the provider states. This is not a legal assessment.
- Provider's GDPR statementyesyes, per provider
- Data Processing Agreement (DPA)yesyes, per provider
- Hosting: USAyesper provider
- EU-US Data Privacy Frameworknot specified
- ISO 27001 certificationnot specified
- SOC 2 reportnot specified
- EU Standard Contractual Clausesyesyes, per provider
Show all 26 criteria 22 not specified
- yesProvider's GDPR statement
- yesData Processing Agreement (DPA)
- not specifiedProvider headquartered in the EU
- not specifiedProvider from the DACH region
- not specifiedHosting in the EU
- not specifiedHosting in Germany
- not specifiedChoice of server location
- not specifiedEU-US Data Privacy Framework
- yesEU Standard Contractual Clauses
- not specifiedList of subprocessors
- not specifiedISO 27001 certification
- not specifiedSOC 2 report
- not specifiedBSI C5 attestation
- not specifiedSSO via SAML
- not specifiedUser management via SCIM
- not specifiedRegular penetration tests
- not specifiedTrust Center
- not specifiedMeta Business Partner
- not specifiedTikTok Marketing Partner
- not specifiedLinkedIn Marketing Partner
- not specifiedCustomer data not used for AI training
- not specifiedAccessibility statement
- yesUS hosting
- not specifiedHosting in Switzerland
- not specifiedCISIS12 certification
- not specifiedMeta Tech Provider
Sources: chatfuel.com/terms-of-use, chatfuel.com/privacy-policy · checked on 11/11/2026
5 listed
Integrations
connections that the provider itself names.
- Zapier
- ChatGPT
- MCP server
- Google Sheets
- Stripe
Sources: chatfuel.com/pricing, chatfuel.com/mcp · checked on 11/11/2026
From third parties
Reviews
Social Rocket does not award a rating of its own. The values of other platforms are shown here, with retrieval dates.
- G24.4/ 545 Reviews · retrieved on 11/11/2026View at G2
- Capterra4.3/ 528 Reviews · retrieved on 11/11/2026View at Capterra
- Trustpilot2.5/ 516 Reviews · retrieved on 11/11/2026rates the company (service, billing), not the softwareView at Trustpilot
DM & Chat Automation
Alternatives
Tools with the same main category, sorted by the number of features they share with Chatfuel.
Marketing platform with chatbots for Instagram, WhatsApp and Telegram
- Facebook Messenger
- Telegram
- TikTok
from €8.80per month · billed annually4.6 / 5, G2, 727 ReviewsGerman messaging inbox for WhatsApp, Instagram and Messenger
- Facebook Messenger
- Telegram
from €89per month · flat rate · billed monthly4.6 / 5, G2, 123 ReviewsChat automation for online retail with WhatsApp, Instagram and Messenger
- Facebook Messenger
Price on requestno list price published4.8 / 5, G2, 33 ReviewsInstagram DM automation with scheduling and CRM for creators and coaches
from €12.99per month · billed monthly5.0 / 5, G2, 1 Reviews
Status 11/11/2026
Sources
Every page this profile is drawn from, with the date it was checked. The status shown above is the oldest of this data.
14 sources, oldest check on 11/11/2026. chatfuel.com (10) · apps.apple.com (1) · capterra.com (1) · g2.com (1) · trustpilot.com (1)
Show all addresses with check date
| 01 | apps.apple.com/us/app/chatfuel-auto-reply-ai-for-wa/id6751035108?platform=watchLanguages | checked on 11/11/2026 |
| 02 | chatfuel.com/Positioning, Features | checked on 11/11/2026 |
| 03 | chatfuel.com/docsFeatures, Languages | checked on 11/11/2026 |
| 04 | chatfuel.com/docs/whatsapp/whatsapp-pricing-changes-2026Billing | checked on 11/11/2026 |
| 05 | chatfuel.com/docs/wizard/modulesFeatures | checked on 11/11/2026 |
| 06 | chatfuel.com/instagramFeatures | checked on 11/11/2026 |
| 07 | chatfuel.com/mcpIntegrations | checked on 11/11/2026 |
| 08 | chatfuel.com/pricingNetworks, Features, Costs & Plans, Billing, Integrations | checked on 11/11/2026 |
| 09 | chatfuel.com/privacy-policyPrivacy & Security | checked on 11/11/2026 |
| 10 | chatfuel.com/terms-of-useProvider, Privacy & Security | checked on 11/11/2026 |
| 11 | chatfuel.com/whatsappTarget audiences, Features, Platforms | checked on 11/11/2026 |
| 12 | capterra.com/p/181770/Chatfuel/reviews/Reviews | checked on 11/11/2026 |
| 13 | g2.com/products/chatfuel/reviewsReviews | checked on 11/11/2026 |
| 14 | trustpilot.com/review/chatfuel.comReviews | checked on 11/11/2026 |
Method
How to read this profile
- Every claim has a source
For every feature, price and privacy statement we store the page it comes from and the review date. Both are shown in the tool profile.
- Unknown stays unknown
If something is not stated by the provider, we show "no information". We do not guess and do not derive anything from advertising texts.
- Reviews come from third parties
Ratings come from OMR Reviews, G2 or Capterra, each with the number of reviews and the retrieval date. Each row in a list shows the same platform: the one on which most tools in the list are rated. Under 10 reviews, the rating is shown without a bar. Trustpilot and app stores rate the company or the app; they appear only in the profile. Social Rocket does not award its own rating.