Get More Instagram Followers: Tips for Your Success in 2021

Instagram is an important part of many brands' social media presence. It drives profitable traffic to landing pages and boosts conversions. It may be time to improve your Instagram presence. Your audience should grow steadily, which means you have more opportunities to interact with them and create unforgettable experiences for them. There are various tips, tricks and tactics. Alternatively, with the right investment, you can also buy Instagram followers.

10 Ways to increase your Instagram followers

1. Optimize your Instagram account

Before you try to figure out how to get followers on Instagram, it is important to optimize your account. Think of your brand's Instagram bio as the "homepage" of your own website. How will people recognize that your account is linked to your brand if there is no bio, captions, a proper username or profile pictures? It may seem obvious, but on Instagram your bio and image form the foundation of your brand identity. Optimizing your account bio is the best way to drive Instagram traffic to your website. To take this a step further, you can also link from your Instagram account to marketing pages or product pages related to specific keywords, hashtags or campaigns. Although linking to your homepage is fine, why not offer users a seamless experience when they move from your bio to a website? This has led to the popularity of IG link landing pages. These pages host the relevant links to the latest content a brand mentions in its feed. They also have "link in bio" posts that direct the audience to these linked pages. This way you engage your followers and multiply their willingness to click. The hardest step is always getting users to leave Instagram; to do this, you should test different tactics with your followers and see what works best. The classic, but too often forgotten. Make sure your username is search-friendly. This generally means staying true to your brand name. Reduce the length of your company name to something your audience can recognize. Your username should contain no special characters or numbers.

2. Maintain a consistent content calendar

You shouldn't post random content if you're trying to gain followers on Instagram. If you're lucky enough to have users already following you, don't forget to thank them. It's important not to bombard your followers with too many posts; avoid this by sticking to a consistent posting schedule. If you don't post memes or similarly trivial content, you shouldn't post more than once a day. However, it is important that your posting schedule is consistent. After all, roughly 200 million Instagram users sign up every day, and you want to reach as many of them as possible. Now, it's not quite so easy to figure out what time you should post. On the one hand, there are Instagram Insights. In the Followers section, you can see which days most of your followers are active and at what time they are online. There are also general statistics you can consult, such as the data from Oberlo:

3. Plan and create Insta posts in advance

Posting regularly at the right time is fairly straightforward; now the quality of your posts shouldn't fluctuate too much. That's why you should take the time to create posts for the coming days, because many people simply don't find the time to create new content every day. That's exactly when it's important to have a backlog of high-quality posts you can fall back on in a moment of lost motivation.

4. Find influencers, partners and other pages that spread your content and brand

If you manage to gain more Instagram followers, it's important to know the value of your audience. The more followers you have, the more potential buyers and customers you have too. To get customers to follow your account, it's important to have good content and a visually appealing profile. It's important to be active both on your Instagram profile and on those of others. Try sponsoring user-generated content to place your brand in the feeds of potential customers. You can also run giveaways to strengthen your brand.

5. Don't limit your Instagram activity to just your profile

Don't leave 0815 copy-paste texts under the pictures of other large profiles; instead, make a fitting statement or joke related to the post, and you can quickly appear on the screens of many potential new followers. Also, reply to the comments on your posts; this motivates your followers to comment and creates an even stronger bond with them.

6. Optimize your Instagram posts

Get the maximum organic reach that Instagram offers you. Use hashtags in your posts and vary how you use them. Depending on the topic, the ideal number of hashtags to use can differ. So test some posts with a selection between 5 and up to 30 hashtags, make several posts over a period of time, and at the end compare which posts performed best. Based on the results, you can draw conclusions and further refine your strategy. Sometimes it's also better to use smaller hashtags with fewer posts that match your post more closely. Think about it this way: would someone browsing the hashtag "#Guide" really be interested in your post about how to fertilize your plants? If not, low engagement on that hashtag could negatively affect your reach overall and with other hashtags too. But here, testing always beats theorizing!

7. Make users aware of you

With a brand-new account, however, it can be worth taking manual action. Search for an account that covers the same topic as you, and on its latest post go through the list of people who liked the content. There you'll find active users who also interact with that account's content. You can now follow some of these people and, with a bit of luck, they'll follow you back. If you pursue a tactic like this, it's of course important not to overdo it. Follow perhaps 50-100 people per day and unfollow them after at least 2-3 days; this way you avoid your account being flagged for conspicuous behavior and can still gain the first 100-1000 followers much more easily.

8. Use black hat tactics

with botting, or buy your Instagram engagement. Classic botting is declared dead by many, yet there are still proven tactics that work. One of these tactics is the "mother-child" method. Here you have a main account, the "mother", which you don't use for botting; you do everything manually and create good content etc. It gets interesting with your "child" accounts. These you will sacrifice ruthlessly. Whatever tactic you use, comment spamming, tagging other users, follow-unfollow and liking a user's posts. The goal is to get people to visit this account. On the "child" account you then link your main account with an image or straight away in your bio. You can also post one of the main account's posts as a gallery and at the end lead users to your main account. In this way, without endangering your business profile, you bring new interested users to your profile in an unnatural way and gain more followers than ever before.

Conclusion

You don't have to use all the tips and tricks, but it is advisable to follow as many of them as possible. This way you can achieve the maximum growth and engagement on Instagram.